§ 13995.105. — 13995.105. (Added by Stats. 2003, Ch. 229, Sec. 1.5.)

California § 13995.105.

• Jurisdiction: California
• Code GOV: Government Code - GOV
• Div.: 3.
• Title 2.: DIVISION 3. EXECUTIVE DEPARTMENT
• Part 4.7.: PART 4.7. BUSINESS AND TOURISM
• Ch. 1.: CHAPTER 1. California Tourism Marketing Act
• Art. 10.: ARTICLE 10. Los Angeles County Tourism Marketing

Text

(a)
Not later than six months following its formation, the county commission shall adopt procedures concerning the operation of the county commission in order to provide due process rights for assessed businesses.
(b)
The county commission shall annually provide to all assessed businesses a report on the activities and budget of the county commission including, but not limited to, income and expenses, the fund balance, a Summary Los Angeles County
Tourism Marketing Plan, and a report of progress in achieving the goals set forth in the plan.
(c)
The county commission shall maintain a report on the percentage assessment allocation between industry categories and industry segments. The report shall also specify the reasons and methodology used for the allocations. This report shall be updated each time the assessment allocations are amended. The report shall be made available to any assessed business, but all confidential information provided shall remain confidential and not be released to any person or entity unless authorized by the county commission.
(d)
(1)
The county commission shall annually prepare, or cause to be prepared, a Los Angeles County Tourism Marketing Plan. The county commission may amend the plan at any county commission meeting. All expenditures by the county commission shall be
consistent with the marketing plan.
(2)
The plan shall promote travel to and within Los Angeles County, and shall include, but need not be limited to, the following:
(A)
An evaluation of the previous year’s budget activities.
(B)
Review of state, county, and local tourism trends, conditions, and opportunities.
(C)
Target audiences for tourism marketing expenditures.
(D)
Marketing strategies, objectives, and targets.
(E)
Budget for the current year.
(3)
In developing the plan, the county commission shall, to the maximum extent feasible, do both of the
following:
(A)
Seek advice and recommendations from all segments of the county’s travel and tourism industry and from all geographic regions of the county.
(B)
Harmonize, as appropriate, the plan with the travel and tourism marketing activities and objectives of the various industry segments and geographic regions.
(e)
The county commission may establish committees and may appoint noncommissioners to its committees.

Legislative History

Added by Stats. 2003, Ch. 229, Sec. 1.5. Effective January 1, 2004.