California § 17500.5. 17500.5. (Added by Stats. 1970, Ch. 1121.)

California Statutes

§ 17500.5. — 17500.5. (Added by Stats. 1970, Ch. 1121.)

California § 17500.5.

JurisdictionCalifornia

Code BPCBusiness and Professions Code - BPC

Div. 7.DIVISION 7. GENERAL BUSINESS REGULATIONS

Part 3.PART 3. REPRESENTATIONS TO THE PUBLIC

Ch. 1.CHAPTER 1. Advertising

Art. 1.ARTICLE 1. False Advertising in General

This text of California § 17500.5. (17500.5. (Added by Stats. 1970, Ch. 1121.)) is published on Counsel Stack Legal Research, covering California primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook

Cal. Business and Professions Code - BPC Code § 17500.5. (2026).

Text

(a)It is unlawful for any person, firm, corporation or association to falsely represent by advertisement the quantity of any article so advertised that will be sold to any one customer on his demand in a single transaction, and willfully or negligently to fail to include in such advertisement a statement that any restriction that is in fact put upon the quantity of any article so advertised that is sold or offered for sale to any one customer on his demand in a single transaction.

(b)Any person, firm, corporation, or association who, by means of such false or negligent advertisement or publicity, induces any individual retail purchaser and consumer to enter any place of business designated therein seeking to buy any article so advertised or publicized, and then refuses to sell to suc

Free access — add to your briefcase to read the full text and ask questions with AI

(a)
It is unlawful for any person, firm, corporation or association to falsely represent by advertisement the quantity of any article so advertised that will be sold to any one customer on his demand in a single transaction, and willfully or negligently to fail to include in such advertisement a statement that any restriction that is in fact put upon the quantity of any article so advertised that is sold or offered for sale to any one customer on his demand in a single transaction.
(b)
Any person, firm, corporation, or association who, by means of such false or negligent advertisement or
publicity, induces any individual retail purchaser and consumer to enter any place of business designated therein seeking to buy any article so advertised or publicized, and then refuses to sell to such person the article at the price advertised in any quantity then available for sale on said premises, shall be liable to each person so induced and refused, for the losses and expenses thereby incurred, and the sum of fifty dollars ($50) in addition thereto.
(c)
Nothing in this section shall affect any right a seller may have to refuse to extend credit to a customer, and this section shall not be applicable to a customer purchasing for resale.
(d)
The provisions of subdivision (b) are applicable only to actions brought in the name of, and on behalf of, a single plaintiff and shall not be applicable in multiple plaintiff or class actions.