You Map, Inc. v. Snap Inc.

CourtDistrict Court, D. Delaware
DecidedJanuary 12, 2021
Docket1:20-cv-00162
StatusUnknown

This text of You Map, Inc. v. Snap Inc. (You Map, Inc. v. Snap Inc.) is published on Counsel Stack Legal Research, covering District Court, D. Delaware primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
You Map, Inc. v. Snap Inc., (D. Del. 2021).

Opinion

IN THE UNITED STATES DISTRICT COURT FOR THE DISTRICT OF DELAWARE

YOU MAP, INC., ) ) Plaintiff, ) ) v. ) ) C.A. No. 20-00162-CFC SNAP INC., ZENLY S.A.S., ZENLY INC., ) EVAN SPIEGEL, ANTOINE MARTIN, ) ALEXIS BONILLO, ALEXANDRE ) BERNARD, NICOLAS DANCIE, NOE ) LOTERMAN, NICOLAS FALLOURD, ) JONATHAN ETAIX, CHRISTOPHE ) KEREBEL and ROY MARMELSTEIN, ) ) Defendants. ) ______________________________________ )

REPORT AND RECOMMENDATION Plaintiff You Map, Inc. (“Plaintiff” or “You Map”) filed this suit against three corporate entities and ten individuals, alleging trade secret misappropriation, breach of contract, and other claims. (D.I. 1.) Plaintiff developed a mobile app called YouMap that uses a novel visualization to display a map of what is happening in a particular area. In late 2016 and early 2017, some of the individual defendants signed up to be beta testers of the YouMap app. Unbeknownst to Plaintiff, those individuals were employed by either Defendant Zenly S.A.S. or Defendant Zenly Inc. (though the Complaint doesn’t specify which). The Complaint is short on well-pleaded allegations about what happened next, but the gist of the story is that the individual defendants used their status as beta testers to access You Map’s “technologies,” which they then incorporated into Zenly’s mobile app. Zenly S.A.S. was subsequently acquired by Defendant Snap Inc., and Snap Inc. also allegedly incorporated the stolen “technologies” into its Snapchat mobile app. Pending before the Court is a motion to dismiss filed by Snap Inc., Zenly Inc., and Evan Spiegel pursuant to Federal Rules of Civil Procedure 12(b)(2) and 12(b)(6). (D.I. 12.) The motion

is fully briefed. (D.I. 13; D.I. 16; D.I. 17.) Also pending is Snap Inc.’s, Zenly Inc.’s and Spiegel’s request for judicial notice of certain documents referenced in their motion to dismiss. (D.I. 14.) For the reasons discussed below, I recommend that the Court GRANT the request for judicial notice and GRANT the motion to dismiss. I. BACKGROUND1 Plaintiff You Map developed and offered a mobile application (“app”) called YouMap. (D.I. 1 (“Compl.”) ¶¶ 1, 40.) YouMap allows users to share and view information about geographical locations on an interactive map. (Id. ¶ 40.) YouMap has an “adaptive visualization system” that displays visual and textual information in “post bubbles,” which appear and disappear based on available screen space as a user zooms in and out. (Id. ¶¶ 46-53.) YouMap displays post bubbles in combination with “density visualization” (or “heat maps”), which alerts the user to the

presence of more content that can be visually displayed. (Id. ¶¶ 54-55.) YouMap also employs a “ranking and relevancy system” to determine which content to display at different zoom levels. (Id. ¶¶ 57-58.) Defendant Zenly Inc. was a Delaware corporation and a subsidiary of Defendant Zenly S.A.S., a French limited liability company. (Id. ¶¶ 27-28; D.I. 18.) Zenly Inc. was dissolved in May 2017 when Zenly S.A.S. was acquired by Defendant Snap Inc. (“Snap”). (Compl. ¶¶ 20, 99;

1 I assume the facts alleged in the Complaint to be true for purposes of resolving the motion to dismiss for failure to state a claim. Ashcroft v. Iqbal, 556 U.S. 662, 678 (2009). D.I. 18; D.I. 26.) According to the Complaint, “Zenly” developed, and makes available for download, a mobile mapping application called Zenly (“Zenly app”).2 (Compl. ¶¶ 2, 4, 5, 90, 100.) The Zenly app allows users to locate other users on a map. (Id.) In the summer of 2016, Plaintiff made its YouMap app available for beta testing, upon

request, to select users. (Id. ¶ 70.) To participate in the beta test, the users were required to accept Plaintiff’s terms and conditions, which included confidentiality, non-use, and nondisclosure obligations. (Id. ¶¶ 19, 70-73.) The beta testers “also agreed to not: ‘(a) modify, reverse engineer, decompile, or disassemble [YouMap]; (b) rent, lease, loan, sell, sublicense, distribute, transmit, or otherwise transfer [YouMap]; (c) make any copy of or otherwise reproduce [YouMap]; or (d) display [YouMap] to unauthorized third parties without [You Map’s] authorization.’” (Id. ¶ 73.) Plaintiff refused to allow individuals employed by its competitors to participate in the beta test. (Id. ¶ 18.) In November 2016, Defendant Antoine Martin, a co-founder and the President of “Zenly,” sent an e-mail to Plaintiff and asked if Zenly employees could participate in the beta test of

YouMap. (Id. ¶¶ 14-16.) According to the Complaint, “[Plaintiff] did not respond to, nor was it made aware of during the relevant period, that email.” (Id. ¶ 15.) Subsequently, six Zenly employees—Defendants Nicolas Dancie, Noe Loterman, Nicolas Fallourd, Jonathan Etaix, Christophe Kerebel, and Roy Marmelstein—requested access to the beta version of YouMap and, on February 1, 2017, were approved and received access. (Id. ¶¶ 77-82.) Some of those employees

2 The Complaint collectively defines Zenly Inc. and Zenly S.A.S. as “Zenly.” Where I am able to discern from the Complaint which defendant is alleged to do what, I will refer to the appropriate entity. If I cannot tell, I will use the term “Zenly.” To avoid additional confusion, I will refer to the Zenly mobile application as the “Zenly app.” used an alias and/or a personal e-mail address to hide the fact that they worked for Zenly. (Id. ¶¶ 18, 77-82.) Plaintiff contends that the reason why Zenly employees sought to participate in the beta test of YouMap was so that Zenly could “steal” Plaintiff’s “technology” and incorporate it into the

Zenly app. (Id. ¶ 16.) According to the Complaint, Zenly was motivated to steal from Plaintiff because the Zenly app was, at that time, “behind the technology curve.” (Id.) The Complaint alleges that Zenly wanted to improve the Zenly app to make Zenly more attractive for a potential acquisition by Snap. (Id. ¶¶ 6-13, 89-90, 99.) Defendant Snap is a Delaware corporation that developed, and makes available for download, a social media app called Snapchat. (Id. ¶¶ 2, 26.) Snapchat did not have a mapping feature before Snap acquired Zenly S.A.S. in May 2017. (Id. ¶¶ 55, 90, 98.) After the acquisition, in June 2017, Snapchat released an update containing a location-sharing feature called Snap Map. (Id. ¶¶ 2, 98.) At some point, Zenly also released an update to the Zenly app (though the Complaint doesn’t specify when). (Id. ¶¶ 2, 20.) According to the Complaint, the updates to Snapchat and

the Zenly app “incorporated . . . technologies” that were “stolen” from You Map. (Id. ¶¶ 2, 3, 20.) The Complaint alleges that the “stolen technologies” includ[e] but [are] not limited to the following a. The technology to automatically update users[’] status to change symbolization representations of user actions by analyzing patterns in sensor data. b. The technology to rank stories on the map. c. The technology to visualize stories on a map. d. The technology to animate stories on a map. e. The technology to analyze social cues and display those cues as aggregated social patterns. f. Geomarketing and promotion methodologies. g. Business and strategic plans, marketing channels and customer segments. (Id. ¶ 84.) The Complaint also contains a number of screenshots purportedly showing that Snapchat’s updated Snap Map user interface utilizes the same “visualization system and density aggregation tools” as YouMap, despite the fact that the Zenly app did not employ that functionality prior to Snap’s acquisition of Zenly. (Id. ¶¶ 89, 92, 94, 97.) The Complaint alleges additional facts that, according to Plaintiff, suggest that Zenly and Snap had—even before the acquisition—concocted a “plan” to steal Plaintiff’s “technologies.” (Id.

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