Wirth v. Salesforce, Inc.

CourtDistrict Court, D. Massachusetts
DecidedSeptember 13, 2024
Docket1:23-cv-11718
StatusUnknown

This text of Wirth v. Salesforce, Inc. (Wirth v. Salesforce, Inc.) is published on Counsel Stack Legal Research, covering District Court, D. Massachusetts primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Wirth v. Salesforce, Inc., (D. Mass. 2024).

Opinion

UNITED STATES DISTRICT COURT DISTRICT OF MASSACHUSETTS ____________________________________ ) KARL WIRTH, ) ) Plaintiff, ) ) ) Civil Action No. 23-CV-11718-AK v. ) ) SALESFORCE, INC., ) ) Defendant. ) ) MEMORANDUM AND ORDER ON DEFENDANT’S MOTION TO DISMISS ANGEL KELLEY, D.J. Salesforce, Inc. (“Salesforce”) hired Plaintiff Karl Wirth (“Wirth”) as Vice President of Product Management as part of its acquisition of Wirth’s former company, Evergage, Inc. After learning Salesforce intended to make public statements he believed to be untrue, Wirth raised his concerns with several senior executives. Allegedly Salesforce responded by terminating him. Wirth then filed this lawsuit for whistleblower retaliation, and Salesforce subsequently filed a motion to dismiss. For the following reasons, Defendant’s Motion to Dismiss the Amended Complaint [Dkt. 20] is DENIED. I. BACKGROUND The following facts are taken from the Plaintiff’s Amended Complaint [Dkt. 17], unless otherwise noted. In 2010, Wirth co-founded a technology company called Evergage, Inc. (“Evergage”) and served as its CEO for ten years. [Id. ¶ 11]. Salesforce purchased Evergage in 2020 and as part of the sale, Plaintiff became Vice President of Product Management. [Id. ¶¶ 13- 14]. Wirth’s responsibilities included continuing to develop the marketing personalization technology he had brought to Salesforce from Evergage and integrating it into Salesforce’s products and technology. [Id.]. Plaintiff’s team, which worked on Interaction Studio/Marketing Cloud Personalization (the “IS Team”), worked alongside another Salesforce team that worked on its Customer Data Platform product (the “CDP Team”). [Id. ¶ 17]. According to Wirth, Salesforce’s Customer Data Platform (“CDP”), named Genie, was not capable of performing in

real time—i.e., within milliseconds—because some of its necessary functions took hours to complete. [Id. ¶ 19]. Although Genie could collect information in real time, “other necessary functions, such as the processing, organiz[ation], and distribution of that data, each took hours to complete.” [Id.]. These slower functions prevented Genie from operating in real time, as “the CDP could not operate faster than its slowest moving function.” [Id.]. A Customer Data Platform refers to software that collects and combines customer information from various sources to create a single, centralized customer database that can be used by other systems for marketing purposes. [Id. ¶ 18]. Because Salesforce believed announcing that its CDP operated in real time would have enormous marketing benefits in late

2021 or early 2022, the company began planning on making this real-time capability the highlight of its upcoming Dreamforce conference, scheduled for September 20, 2022. [Id. ¶¶ 24- 25]. Wirth was involved in that planning, as he helped draft the scripts for Dreamforce, which described Genie as having the ability to operate in real time. [Id. ¶ 26]. Dreamforce is Salesforce’s annual conference that the company often uses to announce new products and offerings and that is attended by tens of thousands of industry professionals. [Id. ¶ 27]. If Salesforce announced at Dreamforce that Genie could operate in real time, that information would be widely shared throughout the marketing industry, including to customers and investors. [Id.]. In January 2022, Wirth was promoted to Senior Vice President. [Id. ¶ 28]. In that role, he was responsible for supervising the work required for the CDP to operate in real time, although he did not have any actual authority over the CDP team responsible for completing that work. [Id.]. In the months and weeks leading up to Dreamforce, it became clear to Wirth that the CDP team did not intend to develop real time capabilities and that Genie would not be able to

perform in real time before the Dreamforce announcement. [Id. ¶ 29]. In other words, Wirth believed that the program could not complete all of its necessary functions within milliseconds. [Id. ¶¶ 31-32]. As a result, the misrepresentation of Genie’s real-time capability would likely lead to a violation of federal laws, rules, or regulations related to fraud unless he tried to stop it. [Id. ¶¶ 32-33]. Consequently, Wirth shared his concerns with senior executives at monthly meetings about the CDP team’s refusal to integrate real-time capabilities. [Id. ¶ 35]. Wirth also met with his direct supervisor, Lidiane Jones (“Jones”), on May 5, 2022. [Id. ¶ 36]. He alleges that at around that time, Jones made a concerted effort to diminish his standing at Salesforce and to

potentially have him fired by requesting negative feedback about Wirth from individuals who Jones knew would falsely claim that his performance was lacking. [Id. ¶¶ 37-38]. Using that negative feedback, in July 2022 Jones claimed that Wirth was “unable to collaborate effectively with others” and that he was maintaining a “hostile work environment.” [Id. ¶ 39]. In the following weeks, there were numerous meetings that Wirth did not attend in which senior Salesforce leaders discussed the status of real-time integration into Genie. [Id. ¶ 41]. Plaintiff believes that it was in these meetings that senior executives decided to falsely claim at Dreamforce that their CDP had real-time capability. [Id.]. Despite not being part of those discussions, Wirth remained worried about what was happening. Therefore, he continued raising his concerns with individuals who “had the authority to investigate, discover, or stop” false statements from being made at Dreamforce regarding Genie’s real-time capabilities. [Id. ¶¶ 43, 45]. In August 2022, Wirth sent an instant message to Jones and other Salesforce executives within his broader business unit to discuss his concerns regarding the planned announcements at Dreamforce. [Id. ¶ 44]. Wirth told them that Genie was far from being able to operate in real

time and that Salesforce could not truthfully claim that its CDP could do so. [Id.]. On September 9, 2022, Wirth had an individual meeting with Parker Harris (“Harris”), Salesforce’s co-founder and CTO. [Id. ¶ 46]. During the meeting, Wirth told Harris the CDP team refused to integrate real time and that Jones was using false criticism to damage his reputation at the company and to potentially cause his termination. [Id.]. Hours later, Wirth was fired. [Id. ¶ 47]. Plaintiff argues that Salesforce wrongly terminated his employment in retaliation for raising concerns about Salesforce planning to falsely state that Genie had real-time capabilities when Wirth believed it did not. [Id. ¶ 59].

On July 28, 2023, Wirth filed this lawsuit against Salesforce. II. LEGAL STANDARD A. Motion to Dismiss To survive a motion to dismiss under Federal Rule of Civil Procedure 12(b)(6), a complaint must contain sufficient factual material to state a claim for relief that is “plausible on its face.” Bell Atl. Corp. v. Twombly, 550 U.S. 544, 570 (2007). Reading the complaint “as a whole,” the Court must conduct a two-step, context-specific inquiry. García-Catalán v. United States, 734 F.3d 100, 103 (1st Cir. 2013). First, the Court must perform a close reading of the complaint to distinguish factual allegations from conclusory legal statements. Id. Factual allegations must be accepted as true, while legal conclusions are not entitled to credit. Id. A court may not disregard properly pleaded factual allegations even if actual proof of those facts is improbable. Ocasio-Hernández v. Fortuño-Burset, 640 F.3d 1, 12 (1st Cir. 2011). Second, the Court must determine whether the factual allegations present a “reasonable inference that the defendant is liable for the misconduct alleged.” Ashcroft v.

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Wirth v. Salesforce, Inc., Counsel Stack Legal Research, https://law.counselstack.com/opinion/wirth-v-salesforce-inc-mad-2024.