Wilson v. Redbox Automated Retail, LLC

CourtDistrict Court, N.D. Illinois
DecidedMarch 25, 2020
Docket1:19-cv-01993
StatusUnknown

This text of Wilson v. Redbox Automated Retail, LLC (Wilson v. Redbox Automated Retail, LLC) is published on Counsel Stack Legal Research, covering District Court, N.D. Illinois primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Wilson v. Redbox Automated Retail, LLC, (N.D. Ill. 2020).

Opinion

IN THE UNITED STATES DISTRICT COURT FOR THE NORTHERN DISTRICT OF ILLINOIS EASTERN DIVISION

CRYSTAL WILSON, individually and on ) behalf of all others similarly situated, ) ) Plaintiff, ) ) No. 19-cv-01993 v. ) ) Judge Andrea R. Wood REDBOX AUTOMATED RETAIL, LLC, ) ) Defendant. )

MEMORANDUM OPINION AND ORDER

Since 2007, Plaintiff Crystal Wilson has rented movies from Defendant Redbox Automated Retail, LLC’s (“Redbox”) automated kiosks. Despite Wilson’s express instruction to Redbox on January 23, 2019 that she did not wish to receive text messages from it, Redbox has since sent Wilson numerous automated text messages. Wilson has therefore filed the present lawsuit against Redbox for violations of the Telephone Consumer Protection Act (“TCPA”), 47 U.S.C. § 227. Because Redbox contends that Wilson agreed to arbitrate any and all claims she may have against it, Redbox now moves to compel arbitration and stay proceedings here. (Dkt. No. 12.) For the reasons that follow, Redbox’s motion is denied. BACKGROUND

Redbox rents movies in DVD and Blu-ray disc format to consumers through automated touch-screen rental kiosks located in various retail outlets throughout the United States. (Compl. ¶ 17, Dkt. No. 1-1; Def.’s Mem. in Supp. of Mot. to Compel, Ex. A (“Feldner Decl.”) ¶¶ 3–4, Dkt. No. 13-1.) There are two primary ways Redbox customers may rent a movie. First, they may go directly to a Redbox kiosk and select a movie from the available inventory. (Feldner Decl. ¶ 4.) The customer then swipes a payment card and the kiosk dispenses the selected movie. (Id.) Alternatively, customers may create an account on Redbox’s website, where they may reserve and pay for a movie and then select a kiosk where they may pick up the selected movie. (Feldner Decl. {| 4-5; Pl.’s Opp’n to Mot. to Compel, Ex. 1 (“Wilson Decl.”’) §] 4, Dkt. No. 17-2.) All Redbox services are subject to its Terms of Use, which customers must accept as a condition of their rental. (Feldner Decl. 4] 6-7.) As relevant here, the Terms of Use require Redbox customers to agree to arbitrate “any and all disputes arising from or connected to these Terms, the Redbox Platforms or [any products rented from Redbox].” (Feldner Decl., Ex. 1 at 21/26, Dkt. No. 13-1.) The mandatory arbitration provision was first added to the Terms of Use in an update that took effect in November 2016. Before the updated Terms of Use took effect, Redbox sent an email to over 120 million of its customers advising them of the addition of the mandatory arbitration provision. (Feldner Decl. 4] 9-10; Feldner Decl. Ex. 4, Dkt. No. 13-1.) When a customer rents directly from a Redbox kiosk, she encounters the Terms of Use just prior to completing the transaction. (Feldner Decl. | 7.) Specifically, she is taken to the “My Bag” screen, as depicted here:

Phim ort! Ul Payment Summary Tonight rental | Extra night $1.75 ss Subtotal $1.78 *Daily rental charges don't include applicable tax. Discs kept after 9 p.m. the next day, and each day after, = eer ius, anna urna cargos apply □□ compici □□□□□□□□□□□□□□□□□□□□□□□ wantseaor A” TOtals $1.87

Don't miss your perks!

□□

(Feldner Decl., Ex. 2, Dkt. No. 13-1.) The My Bag screen is divided into two columns both with a white background. On the left, a column taking up approximately two-thirds of the screen shows customers the movie or movies they have selected at top along with the rental price. Immediately below the movie selection is fine print setting forth certain rules for Redbox rentals. At the bottom of the left column are two navigational buttons. On the far left, a purple button with white text

reads “Back,” and on the right side of the left column, a red button with white text reads “Add Movie.” The right column takes up the other third of the screen. The top portion of the right column contains the payment summary, which shows the price the customer must pay for the rental. In the middle of the column is a purple button with white text that reads “Pay Now.” Just below the “Pay Now” button in red text is the exclamation “Don’t miss your perks!,” and underneath that are two white buttons with red text. The first button reads “Sign In” and the second button reads “Add Promos.” Both buttons are approximately equal in size to the “Pay Now” button. Immediately below those two buttons appears a button of the same length as the

other three right-side buttons but slightly smaller in height. That button is bright red with white text and contains the phrase “Terms & Privacy.” When a customer presses the Terms & Privacy button, she is taken to a separate screen setting forth the complete Terms of Use. (Feldner Decl. ¶ 7.) Immediately below the “Terms & Privacy” button is black text slightly smaller than the text in the “Terms & Privacy” button and significantly smaller than the “Don’t miss your perks!” text, but larger than the fine print in the left-hand column. That text notifies the customer that “By pressing ‘Pay Now’ you agree to the Terms.” No customer may complete a rental without affirmatively pressing the “Pay Now” button. (Id.) The customer can see the entire My Bag screen without any scrolling. The screen has remained substantially the same since at least 2012. (Id.) A customer seeking to initiate a rental online will encounter the Terms of Use on the screen she uses to sign in to her account, as depicted here:

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(Feldner Decl., Ex. 3, Dkt. No. 13-1; see also Feldner Decl. {| 8.) The Sign In screen has a black background. On the left side are boxes where the customer enters her email and password. Just below those two boxes is white all-caps text that reads “REMEMBER ME” and a widget that the user can toggle on or off. Below that widget sits a bright red button with white text that reads “Sign In.” And underneath that button is a hyperlink in white all-caps text that reads “FORGOT PASSWORD?” followed by the “>” symbol, denoting that the text is a hyperlink. On the right side of the screen are two buttons that the customer may use to sign in to her account using either Facebook or Google. Centered below the sign-in options is large text that reads “Don’t have an account?” and a hyperlink in smaller white all-caps text inviting customers to “JOIN REDBOX PERKS” followed by the “>” symbol, again denoting that the text is a hyperlink. Finally, at the bottom a disclosure informs the user that “By signing in, you are agreeing to the Rewards Terms, and Redbox Terms of Use and Privacy Policy. Payment card required to use rewards rental credit.” The text is

roughly the same size as the “REMEMBER ME” and “FORGOT PASSWORD” hyperlinks, but it is not in all caps. In addition, the disclosure text is gray, except for the phrases “Rewards Terms,” “Terms of Use,” and “Privacy Policy,” which appear in white text and hyperlink to separate pages containing the corresponding policies. (Feldner Decl. ¶ 8.) Wilson has been a Redbox customer since at least October 27, 2007, when she opened a

Redbox customer account on Redbox’s website. (Wilson Decl. ¶ 3.) From March 2010 through December 2018, Wilson rented over 125 movies from Redbox. (Feldner Decl. ¶ 12.) During that time, Wilson used both the kiosk and website methods of initiating rentals. (Id.) Nonetheless, Wilson denies ever agreeing to Redbox’s Terms of Use and claims that she was not even aware of their existence. (Wilson Decl. ¶¶ 3, 7.) She also denies ever seeing a disclosure informing her that by signing up for a Redbox account she was agreeing to the Terms of Use. (Id. ¶ 3.) Moreover, Wilson claims that when she subsequently signed into her account, she never received notice that she was agreeing to Redbox’s Terms of Use by doing so. (Id.

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Wilson v. Redbox Automated Retail, LLC, Counsel Stack Legal Research, https://law.counselstack.com/opinion/wilson-v-redbox-automated-retail-llc-ilnd-2020.