Williams v. PillPack LLC

District Court, W.D. Washington·Decided April 18, 2025·No. 3:19-cv-05282·Unknown

Opinion

UNITED STATES DISTRICT COURT WESTERN DISTRICT OF WASHINGTON AT TACOMA AARON WILLIAMS, CASE NO. 3:19-cv-05282-DGE Plaintiff, ORDER ON MOTION FOR v. ATTORNEY FEES (DKT. NO. 348) AND MOTION FOR FINAL PILLPACK LLC, APPROVAL OF SETTLEMENT (DKT. NO. 355) Defendant.

I INTRODUCTION This matter comes before the Court on Plaintiff’s motions for attorney fees (Dkt. No. 348) and final approval of settlement (Dkt. No. 355). The Court previously granted preliminary approval to the settlement. (Dkt. No. 342.) For the foregoing reasons, the Court GRANTS plaintiffs’ motions. The procedural and factual history of this case has been covered extensively in prior orders. (See Dkt. Nos. 258, 259, 348.) Accordingly, the Court only briefly summarizes the relevant background. Plaintiff originally filed this suit on April 12, 2019. (Dkt. No. 1.) Defendant PillPack

LLC is a full-service pharmacy that delivers medications in multi-dose packaging to patients’ homes. (Dkt. No. 62 at 1.) In 2018, Defendant engaged Performance Media Strategies, Inc. (“Performance Media”) to telemarket its services. (Dkt. No. 63 at 1–2.) Plaintiff alleged that on March 14 and April 10, 2019, he received calls from a telemarketer using a prerecorded voice message asking if he was interested in a pharmacy service that would ship medications directly to his house. (Dkt. No. 6 at 1.) When Plaintiff expressed interest, the call was transferred to a PillPack sales representative. (Id. at 3.) Plaintiff alleged the calls were made in violation of the Telephone Consumer Protection Act of 1991, 47 U.S.C. § 227 et seq. (“TCPA”). (See Dkt. No. 6 at 7–8.) Plaintiff sued PillPack personally and as the representative of a class of similarly

situated persons. (Id. at 5.) He claimed PillPack was vicariously liable for the telemarketer’s violations of the TCPA because PillPack knowingly or willfully caused the autodialed calls to be made to his cell phone despite his lack of consent. (Id. at 3–4.) Plaintiff sought statutory damages under the TCPA. (Id. at 8.) Plaintiff first moved for class certification on July 24, 2020. (Dkt. No. 29.) The Court certified a class of all consumers called as part of the Pillpack-Performance Media campaign. (Dkt. No. 140.) As a result of new information gained through discovery, however, the Court decertified the class on November 3, 2021. (Dkt. No. 220.) On December 23, 2022, the Court granted Plaintiff’s motion to recertify a narrower class of people who received the prerecorded voice calls and were transferred to PillPack. (Dkt. No. 259.) Having already taken extensive discovery and litigated two summary judgement motions (Dkt. Nos. 126, 258), the Parties further litigated the adequacy of Plaintiff’s proposed notice plan (Dkt. No. 279). A jury trial was set for September 3, 2024. (Dkt. No. 298.) On June 5, 2024, the Parties participated in a full-day mediation with Robert Meyer of JAMS. (Dkt. No. 340 at 7.) Although the Parties did not reach

a settlement agreement, they continued to work with Meyer and ultimately reached a settlement in principle. (Id. at 7–8.) The Parties then informed the Court that they had reached a settlement agreement. (Dkt. No. 335.) On August 8, 2024, Plaintiff filed an unopposed motion for preliminary approval of the settlement agreement, which creates a fund of $6,500,000 that will be used for court-approved attorney fees and costs, any service award to Williams, costs of settlement notice and settlement administration, and payments to class members who submit valid claims. (Dkt. No. 341-1 at 5; Dkt. No. 340.) The Court granted the motion and approved the proposed class notice plan with minimal changes. (Dkt. No. 348.) The settlement administrator then executed the notice

program. There were 18,246 claims filed, of which 10,786 were validated. (Dkt. No. 356 at 2.) An additional 122 claims were submitted late but are otherwise valid. (Id.) An additional 7,356 claimants made timely claims that had some deficiency; the settlement administrator sent deficiency letters those claimants, providing them the opportunity to cure and validate the claims. (Id.) If attorney fees are approved as requested and only the already validated and late but otherwise valid claims submitted to date are accepted, Class Counsel estimate that each claimant will receive a payment of approximately $355. (Id.) If all the deficient claims are cured and validated, each claimant would receive approximately $212. (Id.) No class members opted out or objected to the settlement. (Dkt. No. 358 at 12.) A. The Requested Attorney Fees Are Reasonable 1. Attorney Fees Plaintiff seeks approval for attorney fees in the amount of $2,166,450—one third of the settlement fund. (Dkt. No. 348 at 7.) The Court has “an independent obligation to ensure that

the award, like the settlement itself, is reasonable, even if the parties have already agreed to an amount.” In re Bluetooth Headset Prods. Liab. Litig., 654 F.3d 935, 941 (9th Cir. 2011). Courts have discretion to choose between one of two methods for calculating a reasonable rate for a class action settlement like this: the lodestar method, or the percentage-of-recovery method. Id. at 942. The lodestar figure is calculated by “multiplying the number of hours the prevailing party reasonably expended on the litigation (as supported by adequate documentation) by a reasonable hourly rate for the region and for the experience of the lawyer.” Id. at 941. Under the percentage of recovery method, “courts typically calculate 25% of the fund as the ‘benchmark’ for a reasonable fee award, providing adequate explanation in the record of any ‘special

circumstances’ justifying a departure.” Id. at 942. The “benchmark percentage should be adjusted, or replaced by a lodestar calculation, when special circumstances indicate that the percentage recovery would be either too small or too large in light of the hours devoted to the case or other relevant factors.” Six Mexican Workers v. Ariz. Citrus Growers, 904 F.2d 1301, 1311 (9th Cir. 1990). Courts often consider a number of factors to determine whether the requested fee is reasonable, including: (1) the results achieved for the class; (2) the risk of continued litigation; (3) counsel’s performance; (4) the contingent nature of the fee and financial burden carried by the plaintiff; and (5) awards in similar cases. Vizcaino, 290 F.3d 1043, 1048–50, (9th Cir. 2002). Courts may also cross check the percentage of recovery with the lodestar. Id. at 1050. Ultimately, “[t]he touchstone for determining the reasonableness of attorneys’ fees in a class action is the benefit to the class.” Lowery v. Rhapsody Int’l, 75 F.4th 985, 988 (9th Cir. 2023). Here, Class Counsel asserts that “[a]n upward adjustment from the 25% benchmark is appropriate not only because of the exceptional result for the class, but also because the

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Williams v. PillPack LLC, (W.D. Wash. 2025).

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