Williams Ford, Inc. v. Hartford Courant Co.

657 A.2d 212, 232 Conn. 559, 1995 Conn. LEXIS 99
CourtSupreme Court of Connecticut
DecidedApril 11, 1995
Docket14937
StatusPublished
Cited by354 cases

This text of 657 A.2d 212 (Williams Ford, Inc. v. Hartford Courant Co.) is published on Counsel Stack Legal Research, covering Supreme Court of Connecticut primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Williams Ford, Inc. v. Hartford Courant Co., 657 A.2d 212, 232 Conn. 559, 1995 Conn. LEXIS 99 (Colo. 1995).

Opinion

Borden, J.

The dispositive issue in this appeal is whether the trial court improperly admitted evidence of unrelated conduct between the defendant and automobile dealerships who were not parties to the litigation. The plaintiffs comprise three groups of automobile dealerships: the Newman group;1 the Hoffman group;2 and the Morande group3 (dealerships). The dealerships sued the defendant, The Hartford Courant Company4 (Courant), alleging intentional misrepresentation or fraud, negligent misrepresentation, and violation of the Connecticut Unfair Trade Practices Act (CUTPA),5 General Statutes § 42-110a et seq. At the close of evi[562]*562dence, and prior to submitting the case to the jury, the trial court directed a verdict in favor of the Courant on the dealerships’ claims of intentional misrepresentation, thus ruling out of the case the first, fifth and ninth counts of the amended complaint, and the intentional misrepresentation aspects of the third, seventh and eleventh counts.6

Thereafter, the jury returned verdicts in favor of the dealerships on both the negligent misrepresentation claims and the CUTPA claims, and awarded damages accordingly, reducing the dealerships’ award by 10 percent, which represented the degree of contributory negligence ascribed to them by the jury.7 Thereafter, the trial court granted the Courant’s motion to set aside the verdicts with respect to the CUTPA claims, and rendered judgment for the dealerships on the jury’s verdicts with respect to the negligent misrepresentation claims. The defendant appeals and the plaintiffs cross appeal.8

[563]*563In its appeal, the Courant claims that: (1) Connecticut law does not recognize negligent misrepresentation as a cause of action between commercial parties under the facts of this case; (2) the dealerships’ contributory negligence acts as an absolute bar to recovery in negligent misrepresentation actions; (3) the trial court improperly rendered judgment against the Courant with respect to the Morande group’s claims because there was insufficient evidence from which the jury reasonably could have concluded that any misrepresentation was made; and (4) the trial court improperly admitted evidence of unrelated conduct between the Courant and nonparty automobile dealerships that was irrelevant to the dealerships’ claims and prejudicial to the Courant.

In their cross appeal, the dealerships claim that:

(1) the trial court improperly refused to charge the jury on innocent misrepresentation; (2) neither contributory nor comparative negligence is a proper defense to innocent misrepresentation, which the dealerships claim to have pleaded; and (3) the trial court improperly set aside the jury verdicts in favor of the dealerships on their CUTPA claims.

We agree with the Courant that the trial court improperly admitted evidence of unrelated conduct and that the Courant was prejudiced thereby. Accordingly, we reverse the trial court’s judgment in part and remand the case for a new trial.

The jury reasonably could have found the following facts. From the early 1980s through at least 1991, the dealerships purchased advertising space from the Courant on a regular basis. Two of the dealership groups, Newman and Hoffman, typically expended between 80 and 90 percent of their advertising budget with the Courant. In some years, that amount exceeded one mil[564]*564lion dollars. The Courant generally refused to negotiate prices, and the dealerships considered the Courant to hold a monopoly position in the market.

The Courant published its classified rates in a Classified Advertising Rate Card (rate card), which it mailed annually in late November with a cover letter announcing rate adjustments for the following year. The rate card set forth numerous price schedules detailing the cost of classified advertising for the various types of purchasers. For example, an individual placing an advertisement for a single day would pay a certain rate, whereas a company placing larger advertisements with more frequency would pay a lesser rate. The rate card detailed two methods of classified advertising relevant to this appeal: “bulk rate” and “consecutive contract.” These two methods were available for advertisers willing to contract one year in advance for a certain minimum volume or fréquency.

A bulk rate contract reduced the per line rate as annual volume increased. The advertiser could meet its volume obligation at any time during the period of the contract. A consecutive contract differed in that the advertiser did not agree to any specific volume of advertising, but agreed to advertise every day.

Until the 1991 rate schedule was introduced, the most cost effective method of advertisement for the dealerships was the bulk rate contract, which the dealerships generally used. The bulk rate contract provided significant savings over other methods of advertising offered by the Courant. Accordingly, each of the dealerships executed a bulk rate contract for 1990. The price of the 1990 bulk contracts had been established in the Courant’s rate card that the dealerships had received in late 1989.

In November, 1990, the Courant mailed the 1991 rate card to the dealerships. The rate card included a cover [565]*565letter that said “[advertising rates will be adjusted effective January 1,1991.” A change in the 1991 rate card expanded the consecutive contract to make it more cost effective than a bulk contract for the dealerships. Each plaintiff received the 1991 rate card with complete and accurate rate information in advance of their 1991 contract. Two of the dealership groups, Newman and Hoffman, had previously entered into consecutive contracts and were familiar with the requirements of those contracts. The dealerships nonetheless entered into bulk contracts as they had done in previous years.9

The dealerships dealt with the Courant through the Courant’s sales representatives, J. Ernest Scharper and Warren Smith. Scharper was the Courant’s sales representative for the Newman dealerships and the Hoffman dealerships. Smith was the Courant’s sales representative for the Morande dealerships. These sales representatives believed that it was their responsibility to advise their customers of the availability of rates and the most cost-effective methods of advertising.

The dealerships frequently complained about the high cost of advertising in the Courant. Each of the dealerships specifically asked its respective sales representative whether there was any way to lower its advertising costs for 1991. In early 1991, Robert Newman, owner and operator of the Newman dealerships, asked Scharper “if there wasn’t some way we could save some money somehow, someway?” Scharper responded that the Courant did not negotiate and that the only way to reduce costs was to buy a bigger contract.

Prior to entering into the 1991 bulk contract with the Courant, Eric Tulin, a representative of the Hoff[566]*566man dealerships, specifically asked Scharper “whether a [consecutive] . . . contract was available to the Hoff-mans.” Scharper responded that the “[consecutive] contract was not available for auto dealers, and if it was it would not have saved the Hoffmans money.”

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Bluebook (online)
657 A.2d 212, 232 Conn. 559, 1995 Conn. LEXIS 99, Counsel Stack Legal Research, https://law.counselstack.com/opinion/williams-ford-inc-v-hartford-courant-co-conn-1995.