Whole Living, Inc. v. Tolman

344 F. Supp. 2d 739, 2004 U.S. Dist. LEXIS 23194, 2004 WL 2554556
CourtDistrict Court, D. Utah
DecidedNovember 9, 2004
Docket2:03-cr-00272
StatusPublished
Cited by1 cases

This text of 344 F. Supp. 2d 739 (Whole Living, Inc. v. Tolman) is published on Counsel Stack Legal Research, covering District Court, D. Utah primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Whole Living, Inc. v. Tolman, 344 F. Supp. 2d 739, 2004 U.S. Dist. LEXIS 23194, 2004 WL 2554556 (D. Utah 2004).

Opinion

MEMORANDUM AND ORDER DENYING DEFENDANTS’ AMENDED MOTION TO QUASH PRELIMINARY INJUNCTION AND PRIOR TRO ORDER NUNC PRO TUNC TO DATES OF ORIGINATION

STEWART, District Judge.

This matter is before the court for consideration of Defendants’ Amended Motion *741 to Quash Preliminary Injunction and Prior TRO Nunc Pro Tunc to Dates of Origination.

I. INTRODUCTION

Since April 2, 2003, Defendants have been enjoined from using Plaintiffs’ formulas promotional and sales materials and, pursuant to a non-compete clause in a consulting contract, Defendant Don Tol-man has been enjoined from competition with Plaintiffs pending trial. Defendants seek to quash, nunc pro tunc to the date of their issuance, the April 2, 2003, TRO and the August 4, 2003, Preliminary Injunction that replaced the TRO on the grounds that Plaintiffs’ business operates as an illegal pyramid scheme, sales of unregistered investment securities, or an illegal lottery.

The court finds that Defendants have not shown that Plaintiffs’ business operates as an illegal pyramid scheme, lottery, or as an unregistered security. The court further finds that Defendants have not shown that, even if the Plaintiffs’ distributor contracts serve an illegal purpose, that the contracts at issue in this ease should not be enforced. Accordingly, the court will not quash the injunctions.

II. UNDISPUTED FACTS

For the purpose of this motion, the facts the parties presented by affidavits are not disputed. The following facts are from the Affidavit of Douglas Burdick, Whole Living’s President. Plaintiff Whole Living is a publicly traded corporation which owns all of the issued and outstanding stock of Plaintiff Brain Garden, its wholly owned subsidiary. Whole Living is a holding company which conducts no ongoing business.

Brain Garden manufactures and sells food products, cosmetic products, and essential oils by means of a multi-level marketing organization. Brain Garden requires distributors to purchase a sales kit for $39.95 to qualify as a distributor. Distributors use the contents of the sales kit in the operation of their individual businesses.

Brain Garden distributors qualify for the right to receive commissions by means of what is called “personal volume.” The entry level distributor must have a monthly personal volume (PV) of 100. To reach higher levels, the qualifying distributor must have a monthly PV of 200.

A distributor’s PV is comprised of any wholesale purchases he or she makes from the company and/or all sales made to retail customers by that distributor. Purchases made by another distributor do not comprise any part of a distributor’s PV. All of a qualifying distributor’s PV can be based on retail sales to customers.

Under Brain Garden’s program, every distributor purchases product directly from the company at the wholesale price paid by every other distributor. In all but a few cases, such as when a distributor desires to sell products at a trade show or similar event, the purchases made by retail customers are processed and shipped to those customers by the company. A Brain Garden distributor cannot advance to any higher level through his or her purchase of large amounts of the company’s products. No amount of personal buying will enhance a distributor’s own commission under Brain Garden’s program. Brain Garden distributors make a profit when they sell the company’s products to customers (not distributors).

In January 2004, sales made to retail customers outnumbered purchases by Brain Garden’s distributors by seven to one. A qualified distributor will receive a $50.00 commission on any sale of Brain Garden’s Food First Package.

*742 Ten percent of all sales by Brain Garden are placed in a monthly '“pool.” Funds in this pool are distributed monthly to qualified distributors who enroll five customers or distributors who have a qualifying personal volume of 100 or more. For each five enrollees, the qualified distributor receives one share in the pool.

Brain Garden has a “70% rule.” Under this rule, on the rare occasion that a distributor purchases more product than he and his immediate family could consume in a given month, that distributor is required to certify that 70% of that inventory was sold to retail customers before ordering new product.

As of March 9, 2004, Brain Garden had 487 active distributors receiving commissions. Two hundred and seventy of those distributors, or more than half, qualified for their January 2004 commissions without any personal purchase of product. Another 167 distributors qualified for the higher commission levels through purchasing only one half of the required PV. Only 45, or less than ten percent, of Brain Garden’s qualified distributors personally purchased more than $200 of product in January 2004.

The following facts are from the affidavit of Defendant Don Tolman:

Under Brain Garden’s program, a distributor may sponsor other distributors and thereby build a linked-by-sponsorship “downline” sales organization of distributors. Commissions are paid on the purchases made by other distributors in their linked-by-sponsorship downline distributor sales organization.

The Brain Garden Policies and Procedures provide:

Product Return Policy. Due to the PERISHABLE nature of Brain Garden, Inc.’s products, product returns for a refund are UNABLE to be accepted. 1
* * * * * *
A newly sponsored distributor who makes a purchase of $25 or more has three business days (72 hours) after the sale or execution of a contract to cancel their FIRST small order and be entitled to a full refund.
‡ ‡ ‡ ‡ ‡ ‡
Ordering. Mail-in orders will need to be received by the last day of the calendar month to be accepted for the previous volume month’s qualifications. Distributors must use or sell at least 70% of the products they order before making another purchase.

Def.s’ Ex. B, at 7-8 and 17.

During the period from March 1, 2002, through January 2, 2004, Plaintiffs have solicited distributors to its multi-level sales program and purchases from Plaintiffs by means of Internet offerings, e-mail, and mail solicitations and have had multi-level distributors in all or most of the states of the United States.

III. DISCUSSION

Defendants move to vacate the injunction orders on the grounds that Plaintiffs’ multi-level marketing plans are an illegal pyramid scheme, sales of unregistered investment securities or an illegal lottery. Defendants contend that the injunction should be quashed, nunc pro tunc to their date of issue, because it is “per se against public policy to protect illegal sales operations from competition by Court injunction.” Def.s’ Reply at 11.

A. Pyramid Scheme

In determining when a multi-level marketing' plan is an illegal pyramid scheme, *743

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344 F. Supp. 2d 739, 2004 U.S. Dist. LEXIS 23194, 2004 WL 2554556, Counsel Stack Legal Research, https://law.counselstack.com/opinion/whole-living-inc-v-tolman-utd-2004.