West Concord 5-10-1.00 Store, Inc. v. Interstate Mat Corp.

31 Mass. L. Rptr. 58
CourtMassachusetts Superior Court
DecidedMarch 5, 2013
DocketNo. MICV201000356C
StatusPublished

This text of 31 Mass. L. Rptr. 58 (West Concord 5-10-1.00 Store, Inc. v. Interstate Mat Corp.) is published on Counsel Stack Legal Research, covering Massachusetts Superior Court primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
West Concord 5-10-1.00 Store, Inc. v. Interstate Mat Corp., 31 Mass. L. Rptr. 58 (Mass. Ct. App. 2013).

Opinion

Kottmyer, Diane M., J.

INTRODUCTION

The plaintiff, West Concord 5-10-1.00 Store, Inc. (“West Concord”), individually and on behalf of others similarly situated, filed this action against defendant Interstate Mat Corporation (“Interstate Mat”), pursuant to the Telephone Consumer Protection Act, 47 U.S.C. §227 (the “TCPA”). The TCPA prohibits the use of a telephone facsimile machine, computer or other device to send an unsolicited advertisement to a tele[59]*59phone facsimile machine and provides a private right of action to recover $500 as damages for each violation. On May 22, 2012, West Concord filed a motion, pursuant to Mass.R.Civ.P. 23, seeking certification of a class consisting of “all persons in Massachusetts who were successfully sent a facsimile” offering Anti-fatigue Floor Mats from Interstate Mat. In support of this motion, plaintiff alleges that in May of 2005, the advertisement was sent by fax to over 1,000 persons in Massachusetts without prior permission. For the following reasons, the plaintiffs Motion for Class Certification is denied.

THE RECORD

A. Interstate Mat and B2B

In 2006, Interstate Mat was a small family-owned business that employed five persons, including its owner and president Victor M. Cucinotta (“Cucinotta”) and his son Brian. Interstate Mat was engaged in selling floor mats to businesses. On or about April 18, 2006, Interstate Mat received an unsolicited facsimile from an entity known as Business to Business Solutions (“B2B”) offering to draft advertisements (“ads”) for Interstate Mat’s products and send them via facsimile to potential customers. B2B was a d/b/a of Caroline Abraham (“Abraham”) who testified that she collected payments for and did fax advertising for two Romanian companies. (Plaintiffs Ex. B, 11/20/11 Abraham Dep. at 15, 22-24 (“the Sparkle Hill Dep.”).)

Cucinotta responded to B2B by fax and provided information to be used in composing the ads and in identifying potential customers to whom ads would be sent. B2B faxed sample ads to Interstate Mat for approval. Cucinotta then corrected and approved the ads and agreed to pay B2B $438 in exchange for their faxing the approved ads to 10,000 companies. The companies to which the ads were sent were selected by B2B. After identifying the types or categories of businesses to be targeted by the ads, B2B obtained fax numbers of such businesses within particular zip or area codes from a database it had purchased. Abraham 12/28/10 Declaration, ¶7 (Ex. 3 to Ex. B to Plaintiffs Motion). Cucinotta never saw the list of companies. He was not aware that sending such faxes violated the law. Cucinotta Dep. at 9-10, 24-26 (Plaintiffs Ex. A). Interstate Mat did not receive any complaints from companies that received the fax. id. at 31. Interstate Mat ultimately paid B2B a total of $496.40 based on B2B’s representation that the ads would be faxed to 12,000 companies. B2B successfully faxed an Interstate Mat advertisement to 8,416 unique fax numbers, 1,600 of these were received in Massachusetts.

B. Anderson Wanca, Bock & Hatch, Abraham and B2B

Plaintiff is represented by two Illinois law firms, Anderson Wanca and Bock & Hatch, assisted by local counsel. In support of this motion, plaintiff submitted a number of exhibits, including a deposition of Abraham taken on November 20, 2011, in a case plaintiffs attorneys filed against Interstate Mat in federal court on behalf of an entfiy named Sparkle Hill, Inc.2 Exhibits to plaintiffs motion also include a deposition of Abraham taken on November 16, 2010, in two consolidated Superior Court cases, Michael Collins v. Lock & Keys of Woburn, Inc., Suffolk Civil Action No. 07-4207, and National Vocational Schools of Boston, Inc. v. Locks & Keys of Woburn, Inc., Suffolk Civil Action No. 10-1918, Ex. 5 to Plaintiffs Ex. B (the “Locks & Keys Dep.”). In a Declaration dated November 15, 2009, that is Ex. C-18 to the Locks & Keys deposition, Abraham states that B2B is a company she operates out of her home. Her son Joel, a college student, assists with computer issues. In January of 2009, Abraham received a subpoena from Anderson Wanca in one or more of four cases (identified by name in the Declaration) which were then pending (the “original cases”). In the Declaration and in her deposition testimony, Abraham states that Joel produced a physical hard drive and two backup CD-ROMs to Ryan Kelly, an attorney from Anderson Wanca. (Sparkle Hill Dep. at 167-69; Abraham Declarations dated 12/28/10, ¶4 (Ex. 3 to Ex. B), and 11/15/09, ¶5 (Ex. C-18 to Ex. 5 to Ex. B to Plaintiffs Motion). Abraham testified that, in addition to records relating to the four original cases, the hard drive and CD-ROMs contained copies of ads and lists of fax numbers for many other businesses on whose behalf ads were faxed by B2B and that

Anderson&Wanca’s representative, Ryan Kelly, gave his word that (A) none of the information on the physical hard drive will be used for any other purpose except as evidence in those four cases; and (B) nobody will even look at any of the information on the physical hard drive not directly connected with those four cases.

Abraham 11/15/09 Declaration, ¶5.

In the Sparkle Hill deposition at 136-38, Abraham testified that she also understood that the two backup discs were to be used only in the original cases, that she was told explicitly that the information on the discs would not be used for other cases, but that the information had been used in other cases and “as a result, there have been many dozen, perhaps hundreds, I don’t know how many, and I’ve done many, many depositions since then based on information in those [computer records] ...” Abraham went on to provide names of cases pending in multiple states in which she had been deposed.3

On or about November 24, 2010, Anderson Wanca’s Ryan Kelly asked computer expert Robert Biggerstaff to review records and to report “any opinions regarding those records and any fax transmissions recorded in those records related to Interstate Motor (sic).” Biggerstaff Report, Ex. C to Plaintiffs Motion, ¶6. On February 25, 2009, Kelly had given Biggerstaff a DVD-ROM labeled “FAXING (1,2,3) 060715.” Id., ¶9. This CD-ROM is one of the two backup discs turned over to Kelly by Abraham’s son Joel in the original cases on or about January 9, 2009. Abraham 12/28/10 Declaration ¶4 (Ex. 3 to Ex. B to Plaintiffs Motion). Biggerstaff retrieved from that disc records showing [60]*60that B2B sent Interstate Mat’s ads to 8,416 unique fax numbers. Biggerstaff Report, ¶12.

C. West Concord

One of the faxes sent by B2B on behalf of Interstate Mat was successfully transmitted to the plaintiff West Concord, another small family-owned business. West Concord did not solicit the fax and did not give Interstate Mat permission to send the fax. Christopher M. Curtis n (“Curtis”) is a Vice President and the manager ofWest Concord. At some point, Curtis received a letter from Anderson Wanca, was intrigued and called the law firm. Curtis Dep. at 25 (Ex. D to Plaintiffs Motion). Curtis testified that the name Interstate Mat was familiar to him, but his knowledge that West Concord received a faxed Interstate Mat advertisement is based on his review of a list provided to him by Anderson Wanca. Id. at 29-31. Curtis does not recall what he did with the original fax. Id. at 21-22, 41, 43.

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Cite This Page — Counsel Stack

Bluebook (online)
31 Mass. L. Rptr. 58, Counsel Stack Legal Research, https://law.counselstack.com/opinion/west-concord-5-10-100-store-inc-v-interstate-mat-corp-masssuperct-2013.