Virgin Atlantic Airways Ltd. v. British Airways PLC

872 F. Supp. 52, 1994 U.S. Dist. LEXIS 18635, 1994 WL 724068
CourtDistrict Court, S.D. New York
DecidedDecember 30, 1994
Docket93 Civ. 7270 (MGC)
StatusPublished
Cited by12 cases

This text of 872 F. Supp. 52 (Virgin Atlantic Airways Ltd. v. British Airways PLC) is published on Counsel Stack Legal Research, covering District Court, S.D. New York primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Virgin Atlantic Airways Ltd. v. British Airways PLC, 872 F. Supp. 52, 1994 U.S. Dist. LEXIS 18635, 1994 WL 724068 (S.D.N.Y. 1994).

Opinion

MEMORANDUM OPINION AND ORDER

CEDARBAUM, District Judge.

The parties are competing international airlines. Plaintiff Virgin Atlantic Airways Limited charges defendant British Airways PLC with a wide variety of anticompetitive conduct and asserts claims under the United States antitrust laws and the common law. British Airways moves to dismiss on the grounds of (1) act of state, (2) political question, (3) international comity, and (4) forum non conveniens. It also argues that the complaint fails to state a claim. For the reasons discussed below, the motion is granted in part and denied in part.

Background

British Airways is one of the oldest and largest airlines in the world. Its predecessors were nationalized by the British Government in 1939, and remained state-owned until 1987. Today it offers service to well over 100 cities around the world. By contrast, Virgin Atlantic began airline passenger service in 1984 with one airplane offering service between London and Newark. Since then it has grown significantly and now competes directly with British Airways in airline passenger service. The conduct Virgin Atlantic complains of in this lawsuit must be viewed in the context of the structure of the transatlantic airline industry and the way in which airline tickets are sold.

A. Structure of the Transatlantic Airline Industry

A complex web of treaties, international agreements and domestic regulations limit the type and amount of service individual airlines may offer. The most important is a 1977 agreement between the United States and the United Kingdom known as “Bermuda II.” 1

Bermuda II regulates air service between particular cities in the United States and the United Kingdom. No airline can fly any route, schedule specific flights, or set fares except in accordance with Bermuda II. Under Bermuda II, service is permitted to London only from 24 “gateway cities” in the United States. To fly a particular route, an airline must be “designated” by the appropriate regulatory agencies in both countries. Presently, British Airways is designated to fly between London and 21 gateway cities in the United States. No other airline is designated to serve more than seven United States gateway cities. Virgin Atlantic flies between London and six gateway cities: Boston, New York, Newark, Orlando, Miami, and Los Angeles. The parties are direct competitors on these routes.

Another major constraint on transatlantic passenger air travel is that Heathrow Airport is operating at full capacity. Heathrow is the preferred international airport in London, but it cannot handle the volume of air traffic to and from that city. This has two significant consequences. The first is that the right to use a runway at Heathrow at a particular time is extremely valuable. The right to land or take off at a particular time *57 is known as a “slot.” Heathrow is one of a small number of slot-restricted airports. Slots are allocated at Heathrow under a grandfather system. An airline keeps the right to a particular slot as long as it uses it. An airline can obtain new slots only by purchasing them from other airlines or by applying for slots as they are relinquished by other carriers. British Airways controls approximately 40 percent of the slots at Heath-row.

The second significant consequence of congestion at Heathrow is that growth in passenger air service to and from London can only occur through Gatwick Airport which serves as an overflow facility for Heathrow. Thus, Virgin Atlantic must fly from Gatwick to three of the gateway cities it serves in the United States, whereas British Airways is able to offer transatlantic service from Heathrow to all of its gateway cities. British Airways does use Gatwick, however, and it controls 31 percent of the Gatwick slots.

The complaint alleges that British Airways has monopoly power at both Heathrow and Gatwick. (Compl. ¶¶ 56, 57) It points to the percentage of slots controlled at each airport and a variety of other numbers to support those allegations. For example, according to the complaint, British Airways controls approximately 39 percent of the market for airline passenger services between cities in the United States and the United Kingdom; Virgin Atlantic controls 11 percent. (Compl. ¶ 62) More specifically, British Airways controls 40 percent of the market for air passenger service between London and gateway cities in the United States; Virgin Atlantic controls approximately 12 percent. (Compl. ¶ 63)

The complaint also discusses travel between particular cities, which it defines as “city-pair markets.” For example, the complaint alleges that British Airways holds approximately 51 percent of the market for air passenger travel between London and New York and approximately 45 percent of the market for air travel between London and Los Angeles. (Compl. ¶ 59) Further refining this analysis, the complaint also discusses travel between particular airports, which it refers to as “airport-pair markets.” The complaint alleges that British Airways controls approximately 46 percent of the market for air passenger travel between Heathrow and New York’s John F. Kennedy International Airport, and 45 percent of the market for air passenger travel between Heathrow and Los Angeles International Airport. (Compl. ¶ 60)

B. Loyalty Programs

Loyalty programs are marketing devices which airlines use to attract customers. The most familiar are frequent flyer programs under which individual travellers are given rewards, incentives and discounts for repeatedly patronizing a particular airline. Travel agent commission override (“TACO”) programs are incentive programs designed to encourage travel agents to book their customers on a particular airline. Typically, a TACO pays a travel agent a bonus when he or she has sold a specified number of tickets. The complaint alleges that “[w]hen the TACO commission or bonus increases more than proportionally to the revenue generated with a particular airline, the travel agent has very significant economic incentives to steer consumers to a particular airline in order to reach the target that triggers the TACO.” In addition to targeting individual travellers with frequent flier programs and travel agents with TACOS, airlines may offer incentive programs to institutional customers which purchase large numbers of tickets. These are referred to generically as “corporate travel programs” and can be designed in a variety of ways.

C. Conduct Alleged in the Complaint

In a 50 page narrative complaint, Virgin Atlantic complains about the following five categories of conduct by British Airways.

1. Predatory Activities

Virgin Atlantic complains of a hodge-podge of events under the loose heading of “predatory activities.” British Airways dropped certain flights and used the slots made available to add flights to routes on which it faced new competition from Virgin Atlantic. (Compl. ¶¶ 75-76) The complaint refers to this practice as “switching slots.” (Compl. *58

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Bluebook (online)
872 F. Supp. 52, 1994 U.S. Dist. LEXIS 18635, 1994 WL 724068, Counsel Stack Legal Research, https://law.counselstack.com/opinion/virgin-atlantic-airways-ltd-v-british-airways-plc-nysd-1994.