Vertrue Inc. v. Meshkin

429 F. Supp. 2d 479, 2006 U.S. Dist. LEXIS 24844, 2006 WL 1165946
CourtDistrict Court, D. Connecticut
DecidedApril 27, 2006
Docket3:05CV1809(PCD)
StatusPublished
Cited by21 cases

This text of 429 F. Supp. 2d 479 (Vertrue Inc. v. Meshkin) is published on Counsel Stack Legal Research, covering District Court, D. Connecticut primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Vertrue Inc. v. Meshkin, 429 F. Supp. 2d 479, 2006 U.S. Dist. LEXIS 24844, 2006 WL 1165946 (D. Conn. 2006).

Opinion

RULING ON MOTION TO DISMISS

DORSEY, District Judge.

Defendant moves, pursuant to Rules 12(b)(2), 12(b)(6) and 19 of the Federal Rules of Civil Procedure, to dismiss Plaintiffs Complaint in its entirety or to stay the action in favor of ongoing arbitration. Hearing on the motion was held March 13, 2006. For the reasons stated herein, Defendant’s Motion to Dismiss or Stay [Doc. Nos. 39, 43] is denied.

I. BACKGROUND 1

Plaintiff initiated the instant action by filing a complaint in the Superior Court of *484 Connecticut on October 25, 2005. On November 28, 2005, Defendant removed the action to this Court pursuant to 28 U.S.C. §§ 1332 and 1441(b). The instant Motion to Dismiss was filed in this Court on February 27, 2006.

Plaintiff is the successor in interest to MemberWorks Incorporated, a corporation organized and existing under the laws of the State of Delaware, with its principal place of business in Stamford, Connecticut. Compl. ¶ 2. Defendant is an individual residing in North Carolina. 2 Id. ¶ 3; Def s Mem. at 3. According to Plaintiff, Defendant is the Chief Executive Officer, principal owner, principal shareholder and director of Nutzz.com, LLC (“Nutzz”) and its parent company, Bang Racing, LLC (“Bang Racing”), both Delaware limited liability companies with them principal place of business in Mooresville, North Carolina (hereinafter referred to collectively as the “Companies”). Compl. ¶ 3. Plaintiff also alleges that Defendant entirely controls Nutzz and that Nutzz serves as his “alter ego.” Id.; see also Pi’s Opp. at 5-6 (asserting that Defendant admits, in his Declaration, that he is the President and manager of Nutzz, a limited liability company with only one member, Bang Racing).

Plaintiff generally alleges that Defendant, acting as the “alter ego” of the Companies, “engaged in a scheme to defraud [Plaintiff] by misrepresenting and concealing Nutzz.com’s and Bang Racing’s marketing capabilities (or lack thereof) and Meshkin’s, Nutzz.com’s and Bang Racing’s dire financial status in order to induce [Plaintiff] to enter into an agreement with Nutzz.com and provide it with an advance of $1.25 million to fund its advertising and promotional obligations under that agreement.” Compl. ¶ 1. Plaintiff contends that Defendant “intentionally misrepresented his personal background and his two companies’ ability to perform such obligations when, in fact, neither company would be able [to] do so.” Id. Plaintiff asserts that Defendant made false representations designed to conceal his companies’ “dire” financial condition in an effort to induce Plaintiff to enter into an agreement with Nutzz. Id. Plaintiff maintains that had it known the truth about Defendant’s and the Companies’ financial conditions and their inability to carry on operations, it would never have entered into the agreement with Nutzz, advanced Nutzz $1.25 million, accepted Bang Racing as Nutzz’s guarantor or expended significant additional sums of money in the good faith, albeit erroneous, belief that the Agreement would be performed. Id.

Defendant explains that the genesis of the “Nutzz entity” came about as a result of Defendant’s desire to create a membership club for NASCAR® racing fans. See Def s Mem. at 4. Defendant contemplated establishing two levels of membership: (1) a free, general membership open to “anyone” and (2) an “elite” membership granting certain benefits and for which an annual fee would be charged. See id. In early 2004, Defendant created the Nuttz.com website in an effort to attract NASCAR® racing fans and to encourage them to become members of the general membership program. See id. Defendant, looking for a company to promote and market its elite membership program, came to the conclusion that Plaintiff would be the “ideal corporate partner.” Id. at 5.

*485 Defendant first spoke with Carl Peru, Vice-President of Product and Partner Marketing at Vertrue, to discuss his idea of a NASCAR®-affiliated membership club. See Defs Mem. at 3-4. Following that initial contact, Defendant presented his ideas to and discussed creating and marketing the elite membership program with other Vertrue representatives. See id. Plaintiff supplements its jurisdictional allegations with the Declaration of Doug Weiss (“Weiss Declaration”), which states that Defendant “met with representatives of Vertrue, including Doug Weiss, in Stamford, Connecticut” and made various representations. Pi’s Opp. at 4-5 (citing Weiss Decl. ¶¶ 5, 6, 9 and Compl. ¶ 7). Weiss asserts that Defendant first met with Vertrue representatives at Vertrue’s Connecticut office on May 20, 2004. Weiss Decl. ¶ 6. Weiss claims that the meeting “lasted more than one hour,” during which Defendant “represented that he was the Chief Executive Officer of Bang! Racing, LLC” and the “Chief Executive Officer, principal owner, principal shareholder and director of Nutzz.com, LLC.” Id. ¶¶ 7-8. According to Weiss, Defendant also represented that “he was a successful entrepreneur who built an Internet-based company known as Surfbuzz.com and sold it to another Internet-based company called My-Points for millions of dollars” and that “Bang Racing and/or Nutzz.com had an agreement with Larry McReynolds, a well-known figure in NASCAR® and Fox Television Announcer, which agreement Mesh-kin represented would provide credibility and additional revenue opportunities for the membership programs.” Id. ¶¶ 9-10; see also Defs Powerpoint Presentation, attached as Pi’s Exh. 2. Plaintiff alleges that Defendant failed to disclose at that meeting that McReynolds was no longer affiliated with Defendant’s Companies. Compl. ¶¶ 6, 7. Weiss also claims that Defendant provided detailed proposals regarding the parameters and operations of the proposed membership programs, “represented that Nutzz.com had a significant Network Operations Center in Herndon, Virginia, as well as two off-shore software development centers capable of providing significant Internet development and marketing services” and “made detailed representations about Nutzz.com’s ability to market the proposed programs via eBay,” specifically “representing that Nutzz.com could deliver one billion (1,000,000,000) eBay advertising impressions by the end of 2004.” Weiss Decl. ¶¶ 12-14.

Following the May 20, 2004 meeting, Weiss asserts that Defendant continued to communicate with Plaintiff about the parameters of the proposal “on a regular basis” via telephone calls, mail, email and facsimile transmissions. Id. ¶ 15. Plaintiff alleges that as a result of the misrepresentations made by Meshkin in Connecticut and the communications that followed, the parties entered into an agreement on July 16, 2004 to develop the Nutzz Elite membership program (the “Agreement”). Defs Mem. at 5; Compl. ¶ 9; Weiss Decl. ¶ 16.

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Bluebook (online)
429 F. Supp. 2d 479, 2006 U.S. Dist. LEXIS 24844, 2006 WL 1165946, Counsel Stack Legal Research, https://law.counselstack.com/opinion/vertrue-inc-v-meshkin-ctd-2006.