Valmont Industries, Inc. v. Rebequi

CourtDistrict Court, D. Nebraska
DecidedJune 16, 2025
Docket8:25-cv-00161
StatusUnknown

This text of Valmont Industries, Inc. v. Rebequi (Valmont Industries, Inc. v. Rebequi) is published on Counsel Stack Legal Research, covering District Court, D. Nebraska primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Valmont Industries, Inc. v. Rebequi, (D. Neb. 2025).

Opinion

IN THE UNITED STATES DISTRICT COURT FOR THE DISTRICT OF NEBRASKA

VALMONT INDUSTRIES, INC.,

Plaintiff, 8:25CV161

vs. MEMORANDUM AND ORDER JOAO REBEQUI, an individual;

Defendant.

Before the Court is Valmont Industries, Inc.’s Motion for a Preliminary Injunction. Filing No. 18. Joao Rebequi is a former Valmont executive whose employment was terminated during a reduction in force. Rebequi’s severance agreement included non- compete and non-solicitation clauses. After leaving Valmont, Rebequi continued to work in the irrigation industry—including consulting and financing work. Valmont believes Rebequi’s post-employment business activities violate his severance agreement and moves to enjoin him from participating in these endeavors during the pendency of this litigation. The Court concludes—based on the current record—Valmont is likely to succeed on a narrow portion of its breach of contract claim. Valmont has shown irreparable harm associated with that claim and is entitled to a correspondingly narrow injunction. BACKGROUND This is a noncompete case. Valmont is a Nebraska industrial corporation servicing the agriculture and infrastructure sectors. Filing No. 20-2 at 2. Rebequi was an executive with Valmont for many years, ending as Vice President of Business Development and Strategy. Id. at 3. After his career with Valmont ended, he continued to work in the South American irrigation market. This lawsuit arises out of these post-employment business ventures. A. Valmont’s Business Operations Relevant here, Valmont manufactures and distributes irrigation equipment and associated technology. Filing No. 20-2 at 2. Valmont markets its irrigation products

around the world. This case primarily involves the South American market—specifically Brazil. One of Valmont’s key products is pivot irrigation systems. Id. Pivot irrigation uses movable equipment to ensure even coverage across a farmer’s field. Valmont’s pivot irrigation equipment collects data, including water usage data, that the farm can use to improve the efficiency and productivity of its operation. Id. at 3. Valmont does not sell its pivot equipment directly to farmers. Instead, it distributes its products through regional dealers. Filing No. 20-2 at 1–2. The dealers purchase a store of Valmont irrigation products and parts. Id. The farmer works with the dealer to

purchase or lease equipment and obtain any needed repairs. Id. Thus, the relationship between Valmont and its dealers is one of the most important business relationships in the Brazilian market. Id. at 1. As an executive, one of Rebequi’s key initiatives was a program called Valley Leasing and was marketed as “Water on Demand,” a subscription irrigation service. Id. at 4–5. The goal of the Water on Demand program was to provide Valmont products and services to smaller agribusinesses who cannot afford to purchase equipment outright. Effectively, in a Water on Demand arrangement, Valmont acted as the financer for a lease agreement between the farmer and the Valmont dealer and advised the agribusiness how to improve its operations. Water on Demand was a successful program but hit a ceiling late in Rebequi’s tenure. Filing No. 31-5. Specifically, because Valmont acted as a financier, it assumed the risk if an agribusiness was unable to pay its subscription fee. So, between 2022 and

2024, Valmont stopped soliciting new Water on Demand contracts, maintained its existing contracts, and sought a funding partner. Filing No. 29-2 at 1–2. Now, lease financing is handled by Valmont’s preferred financing partner—a Brazilian financial services company called Unidas. Id. To summarize: in a Water on Demand deal, the agribusiness contracts with Valmont who provides, via Valmont’s local dealers, irrigation supplies (a central pivot, pipeline, motor pump) along with a subscription to maintenance, insurance, and management services. This lease agreement is financed by Unidas. B. Rebequi’s Employment with Valmont and Severance Agreement

Rebequi is a former Valmont executive who cut his teeth in the Brazilian market before moving up the corporate ladder to Valmont’s internation headquarters in Omaha. Filing No. 20-2 at 3. His final position with the company was Vice President of Business Development and Strategy. Id. In that role, he spearheaded Valmont’s efforts internationally, including in Brazil. Filing No. 29-2 at 1. As a result, he was involved in negotiations with dealers and designed the Water on Demand program. Id. In 2023, Valmont restructured its operations and eliminated Rebequi’s role. He received a $209,430 severance payment. Filing No. 25-5. In exchange, he signed a Severance Agreement. See generally id. (the Severance Agreement). Concerned that Rebequi, a high level executive with extensive knowledge of Valmont’s business and relationships with Valmont’s key contacts, would use his talents against them, Valmont included restrictive covenants in the Severance Agreement. Those provisions read in full: In order to protect the Company1 against disclosure of Confidential Information referred to in Paragraph 3(a) of this Agreement, and against the unfair loss of consumers and clients, goodwill and employees of the company, for a period of two (2) years following your Separation Date, you agree you will not, directly or indirectly, on your own behalf or on behalf of a third party:

Recruit, solicit, employ, or engage the services of (as employee, consultant or agent) any officer, director, or employee of the Company or solicit such person to terminate his or her employment and/or engagement with the Company to become employed by or engaged in any other business activity with whom you have become affiliated: and

Offer or provide, or solicit to offer or provide, products or services that are the same or substantially similar to or competitive with those provided by the Company, to any of the Company’s customers and clients with whom you actually did business and had personal contact while employed by the Company.

Filing No. 25-5. Rebequi’s non-compete expires in September. C. Rebequi’s Post-Employment Business Ventures After leaving Valmont, Rebequi continued to work in the irrigation business. Two of his post-Valmont ventures are relevant here. The first, Ag4UP, is a consulting firm that advises agribusiness corporations on “mergers and acquisitions and other business functions.” Filing No. 25-1 at 3. Rebequi fully owns, and is the principal of, Ag4UP. At oral argument, he disclosed one of his primary consulting clients is Bauer—one of Valmont’s main competitors internationally. The second, IARA, is a financial services company that helps individual farmers finance the purchase or lease of irrigation equipment. Filing No. 25-1 at 3. Rebequi owns

1 Company is defined in the contract as “Valmont Industries Inc., together with its subsidies and affiliates.” a 25% stake in IARA and serves on the board but does not participate in the day-to-day operations of the company. Id. The day-to-day operations are handled by Hiran Moreira, another former Valmont employee. Id. IARA has worked with both Valmont and its competitors in Brazil. For example, it helped Valmont buy out a distressed agribusiness’s equipment lease, allowing the customer to stay with Valmont. Filing No. 31-1. More

recently, IARA and Ag4UP partnered with Bauer to offer a subscription irrigation service in Brazil.2 Filing No. 29-2 at 9 (a LinkedIn post announcing the partnership). Valmont is concerned that some of Rebequi’s activities violated his non-compete and non-solicitation agreements. Specifically, they contend: • The IARA, Ag4UP, and Baur subscription irrigation product competes with Valmont’s Water on Demand service. See Filing No. 29-2 at 1–5. In support, they produce a LinkedIn post listing agribusinesses that receive irrigation financing through IARA. Id. at 9.

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Valmont Industries, Inc. v. Rebequi, Counsel Stack Legal Research, https://law.counselstack.com/opinion/valmont-industries-inc-v-rebequi-ned-2025.