Validity, Inc. v. Project Bordeaux, Inc.

CourtDistrict Court, D. Delaware
DecidedSeptember 22, 2023
Docket1:23-cv-00365
StatusUnknown

This text of Validity, Inc. v. Project Bordeaux, Inc. (Validity, Inc. v. Project Bordeaux, Inc.) is published on Counsel Stack Legal Research, covering District Court, D. Delaware primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Validity, Inc. v. Project Bordeaux, Inc., (D. Del. 2023).

Opinion

IN THE UNITED STATES DISTRICT COURT FOR THE DISTRICT OF DELAWARE VALIDITY, INC., ) Plaintiff, v. Civil Action No. 23-365-SRF PROJECT BORDEAUX, INC., Defendant. MEMORANDUM OPINION! Presently before the court in this patent infringement action is a motion to dismiss for failure to state a claim under Federal Rule of Civil Procedure 12(b)(6), filed by defendant Project Bordeaux, Inc. (“Defendant”). (D.I. 9) The court has considered the parties’ briefing and heard oral argument on August 23, 2023.” For the following reasons Defendant’s motion to dismiss is GRANTED. I. BACKGROUND Plaintiff Validity, Inc. (“Plaintiff”) brought this suit on March 30, 2023, alleging infringement of United States Patent No. 8,719,356 (“the °356 patent”), which is titled “Methods, Systems, and Computer Readable Media for Monitoring Deliverability of Electronic Email Based on Subscriber and Seed Deliverability Data.” (D.I. 1) The °356 patent is generally directed to a method of monitoring the effectiveness of bulk email campaigns targeting a specific set of recipients. (7356 patent at 1:15-26) The purpose df the invention is to provide the sender of an email campaign a broader and more accurate picture of what happens to the emails after

1 On June 15, 2023, the parties consented to the jurisdiction of the Magistrate Judge to conduct all proceedings in this case. (DI. 18) 2 The briefing and filings related to Defendant’s pending motion are found at D.I. 10, D.I. 13, D.I. 14, and D.I. 16.

they are sent—whether the emails are successfully delivered to the intended recipient’s mailbox, opened, read, and/or forwarded, or whether the emails are diverted to a spam folder or otherwise rendered undeliverable. (/d. at 1:22-2:35; 3:28-4:41; 10:3-44) Plaintiff identifies several limitations with prior art methods of determining the success of email campaigns. One method involves the email sender creating seed email accounts which are not associated with a human user. Instead, the seed accounts are associated with different internet service providers (“ISPs”) and are monitored as samples to verify if and how email campaign messages are delivered. (D.I. 1 at § 25; °356 patent at 1:31-38) But a drawback of the seed data method is that it provides a statistical result based on a small sample of email addresses which are not assigned to actual human users. (D.I. 1 at J 26; °356 patent at 1:38-50) Asa result, this method cannot measure data associated with actual human engagement with an email account, such as adding to an address book or opening, clicking through, forwarding, or replying to an email. Ud.) Another prior art method uses data from human email recipients who subscribe to the email campaign. (D.I. 1 at § 27; °356 patent at 1:51-53) In this method, data from actual email recipients is obtained from ISPs regarding how the emails are categorized. (°356 patent at 1:53- 59) However, there is often not enough subscriber data to provide comprehensive monitoring of the ISPs associated with the intended recipients of the email campaign. (/d. at 1:64-2:4; D.I. 1 at { 28) Sometimes, subscriber data is fully blocked by the ISP, resulting in no available subscriber data. (°356 patent at 2:8-14; D.I. 1 at 28) And distinguishing important campaigns from a list of email campaigns is difficult when a sender receives many unimportant campaigns for evaluation. (°356 patent at 2:6-8; D.I. 1 at { 28)

A prior art solution for identifying email campaigns set forth in U.S. Patent Publication No. 2009/0077182 (“Banjara”) involved the use of special custom email message headers called x-headers which identify the sending company and the email campaign. (°356 patent at 2:15-21; D.I. 1 at] 29) The sender may ask the ISP of the email recipient whether the ISP blocked any emails with a specific x-header. (°356 patent at 2:19-23; D.I. 1 at § 29) But this method requires coordination between the email sender, the ISPs of the recipients, and a specialized email delivery services provider employed by the sender, and it cannot distinguish between emails opened by the recipient or diverted to a spam folder. (°356 patent at 2:23-30; D.I. 1 at 29) According to Plaintiff, the °356 patent overcomes the drawbacks of a seed-only deliverability method or a subscriber-only deliverability method, thereby “achiev[ing] broader and more accurate monitoring of email campaigns.” (’356 patent at 2:32-35; D.I. 1 at 930) The patent achieves these goals by claiming a method for monitoring email campaign delivery using both subscriber and seed deliverability data to obtain a more accurate calculation of how many intended recipients actually receive and engage with the emails and, ultimately, to enhance the success of the email campaigns: 100 RECEIVE SEED DELIVERABILITY DATA 102 RECEIVE SUBSCRIBER DELIVERABILITY DATA 14 DETERMINE ONE OR MORE DELIVERABILITY METRICS BASED ON BOTH THE SEED DELIVERABILITY DATA AND THE SUBSCRIBER DELIVERASILITY DATA

(356 patent at 2:40-43 & Fig. 1; D.I. 1 at J 31-32)

Claim | of the °356 patent recites: A method for monitoring deliverability of electronic mail based on subscriber and seed deliverability data, the method comprising: receiving at a seed deliverability storage database, seed deliverability data that includes information indicating a number of email messages associated with an email campaign that are delivered to a folder associated with one or more intended recipients of the email campaign based on a sampling of seed accounts, wherein the seed accounts are not associated with human recipients of the email campaign; receiving at a subscriber deliverability storage database, subscriber deliverability data that includes information indicating a number of email messages associated with the email campaign that are delivered to a folder associated with the one or more intended recipients of the email campaign based on one or more subscriber accounts, wherein the subscriber accounts are associated with a subset of actual recipients of the email campaign; determining at a processor, one or more deliverability metrics based on the seed deliverability data and the subscriber deliverability data; and matching at the processor a subscriber campaign to a seeded campaign by determining at the processor a list of matching [Ds associated with the seeded campaign and matching at the processor the matching [Ds with the seeded campaign. (356 patent, 12:5-32) LEGAL STANDARD Rule 12(b)(6) permits a motion to dismiss a complaint for failure to state a claim upon which relief can be granted. See Fed. R. Civ. P. 12(b)(6). When considering a Rule 12(b)(6) motion to dismiss, the court must accept as true all factual allegations in the complaint and view them in the light most favorable to the plaintiff. See Umland v. Planco Fin. Servs. , 542 F.3d 59, 64 (3d Cir. 2008). A claim is facially plausible when the factual allegations allow the court to draw the reasonable inference that the defendant is liable for the misconduct alleged. See Iqbal, 556 U.S. at 663; Twombly, 550 U.S. at 555-56.

Patentability under 35 U.S.C. § 101 is a threshold legal issue which may be raised at the pleadings stage if it is apparent from the face of the patent that the asserted claims are not directed to eligible subject matter. Bilski v. Kappos, 561 U.S. 593, 602 (2010); Cleveland Clinic Found. v. True Health Diagnostics LLC, 859 F.3d 1352, 1360 (Fed. Cir. 2017).

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Bluebook (online)
Validity, Inc. v. Project Bordeaux, Inc., Counsel Stack Legal Research, https://law.counselstack.com/opinion/validity-inc-v-project-bordeaux-inc-ded-2023.