UnitedHealthcare of the Rockies, Inc. v. Cameron

District Court, D. Idaho·Decided July 31, 2026·No. 1:25-cv-00665·Unknown

Opinion

UNITED STATES DISTRICT COURT

FOR THE DISTRICT OF IDAHO UNITEDHEALTHCARE OF THE ROCKIES, INC, a Utah corporation; and Case No. 1:25-cv-00665-DCN CARE IMPROVEMENT PLUS SOUTH- CENTRAL INSURANCE CO., a Nebraska MEMORANDUM DECISION corporation, AND ORDER

Plaintiffs,

v.

DEAN CAMERON, in his official capacity as Director of the Idaho Department of Insurance,

Defendant.

I. INTRODUCTION Before the Court are two motions. UnitedHealthcare of the Rockies and Care Improvement Plus South-Central Insurance Co. (collectively “UHC”) seek a preliminary injunction barring Dean Cameron, in his official capacity as Director of the Idaho Department of Insurance (“the Director), from enforcing Idaho laws against it. Dkt. 10. The Director, meanwhile, asks the Court to dismiss UHC’s Complaint. Dkt. 14. The Court conducted a consolidated hearing with the factually-related Case No. 1:25-cv-00638-DCN, PacificSource Community Health Plans v. Cameron (“the PCHP case”) on January 15, 2026. Dkt. 25. Upon review, and for the reasons which follow, the Court GRANTS UHC’s Motion for Preliminary Injunction and DENIES the Director’s Motion to Dismiss. II. BACKGROUND UHC is an “MA organization;” that is, it is a specialized insurer offering Medicare

Advantage insurance plans (“MA plans”). See 42 C.F.R. § 422.2. Like traditional Medicare, MA plans offer federally subsidized health insurance to senior citizens. Unlike traditional Medicare, however, MA plans are offered through private insurers. New customers can sign up for MA plans through Medicare.gov, by contacting the MA organization directly, or through insurance brokerages. To incentivize brokers to send

new business their way, MA organizations (like most insurers) typically pay brokers a commission for directing customers to their plans. Congress has directed the Secretary of Health and Human Services, acting through the Centers for Medicare and Medicaid Services (“CMS”), to regulate the compensation MA organizations pay brokers. 42 U.S.C. § 1395w-21(j)(2)(D); 42 C.F.R. § 422.2274. CMS has set a ceiling on the amounts MA

organizations can pay brokers, but it has not set a floor. See 42 C.F.R. § 422.2274(d) (see also Dkt. 13 (CMS position paper noting that MA organizations may set brokerage commissions at $0)). In theory, Medicare Advantage leverages the power of the free market to give senior citizens better and more flexible insurance options when compared to traditional Medicare.

Yet its quasi-public character creates conflicting regulatory interests. The federal government has an interest in ensuring that Medicare is substantially the same across the country—whether delivered through traditional Medicare plans or MA plans. But states have an interest in protecting their residents from unscrupulous private insurers, whether the insurer offers traditional marketplace plans or MA plans. UHC’s case, along with the PCHP case, place that conflict at the fore. The Director

believes UHC and PCHP are manipulating brokerage fees and marketing practices to discourage new enrollments. UHC, meanwhile, argues Congress has expressly preempted the Director’s attempts to regulate its brokerage and marketing decisions. Prior to open enrollment for 2026, UHC notified its brokers that it would not offer them commissions on their Idaho MA plans during the 2026 plan year. Dkt. 10-1, at 9. The

Director maintains UHC changed its commission structure as part of a holistic attempt to discourage enrollment in its MA Plans. Dkt. 10-5. The Director responded to complaints against UHC, PCHP, and other MA organizations by issuing Bulletin No. 25-06. The Bulletin states that MA organizations which discouraged or impeded consumers from enrolling in their MA plans engaged in

unfair competition under Idaho Code § 41-1321. The Bulletin listed several activities which the Director believed violate Idaho law. PCHP Dkt. 2-2, at 34–35.1 On October 21, 2025, the Director issued UHC an inquiry requesting information under Idaho Code § 41-247. Dkt. 10-7, at 4. After rounds of emails, discussions, and partial disclosures, the Director filed administrative enforcement action 18-4775-25 against UHC,

alleging it failed to respond as required by Idaho law. See generally Dkt. 10-7. After the Director submitted his inquiries, but before he opened the administrative

1 The Court takes judicial notice of proceedings in Case No. 1:25-cv-00638-DCN as matters of record in a case on its own docket. See Fed. R. Evid. 201(c); United States v. Wilson, 631 F.2d 118, 119 (9th Cir. 1980). enforcement action, the Director issued UHC a cease-and-desist order (the “Order”). The Order notified UHC that it had violated Idaho Code § 41-1321 by indirectly discouraging Idaho consumers from enrolling in its plans. Dkt. 10-5, at 6.

UHC filed the instant suit on November 21, 2026. Dkt. 1. UHC asked the Court to restrain the Director from enforcing the Order or Bulletin 25-06, arguing the Director’s regulation was expressly preempted by 42 U.S.C. § 1395w-26(b)(3). Dkt. 10. The Court agreed, and temporarily restrained the Director from enforcing the Order or Bulletin against UHC until the Court could determine whether a preliminary injunction was warranted. Dkt.

18. While the Court was considering UHC’s request for preliminary relief, the Director moved to dismiss. Dkt. 14. UHC responded, Dkt. 20, and the Director replied. Dkt. 22. Because UHC and PCHP raised substantially identical issues in their motions for preliminary relief, and because the Director opposed both motions for substantially the

same reasons that he moved to dismiss, the Court ordered a consolidated hearing in both cases together with the Director’s motion to strike in PCHP’s case. Dkt. 12; PCHP Dkts. 23; 24. The hearing took place on January 15, 2026. Dkt. 25. The matters are now ripe for review. III. LEGAL STANDARD

A. Dismissal under 12(b)(1): Lack of Subject Matter Jurisdiction Federal Rule of Civil Procedure 12(b)(1) allows a party to move to dismiss claims for lack of subject matter jurisdiction. Fed. R. Civ. P. 12(b)(1). The objection that a federal court lacks subject matter jurisdiction may be raised by a party, or by a court on its own initiative, at any stage in the litigation, even after trial and the entry of judgment. Arbaugh v. Y&H Corp., 546 U.S. 500, 506 (2006). “Dismissal for lack of jurisdiction is not warranted to the extent that the complaint pleads facts from which federal jurisdiction

clearly may be inferred.” Demarest v. United States, 718 F.2d 964, 965 (9th Cir. 1983). A Rule 12(b)(1) jurisdictional attack may be facial or factual. White v. Lee, 227 F.3d 1214, 1242 (9th Cir. 2000).

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