United States v. Lane Labs-USA Inc

CourtCourt of Appeals for the Third Circuit
DecidedOctober 21, 2005
Docket04-3592
StatusPublished

This text of United States v. Lane Labs-USA Inc (United States v. Lane Labs-USA Inc) is published on Counsel Stack Legal Research, covering Court of Appeals for the Third Circuit primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
United States v. Lane Labs-USA Inc, (3d Cir. 2005).

Opinion

Opinions of the United 2005 Decisions States Court of Appeals for the Third Circuit

10-21-2005

USA v. Lane Labs-USA Inc Precedential or Non-Precedential: Precedential

Docket No. 04-3592

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Recommended Citation "USA v. Lane Labs-USA Inc" (2005). 2005 Decisions. Paper 289. http://digitalcommons.law.villanova.edu/thirdcircuit_2005/289

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UNITED STATES COURT OF APPEALS FOR THE THIRD CIRCUIT

No. 04-3592

UNITED STATES OF AMERICA

v.

LANE LABS-USA INC, a corporation; ANDREW J. LANE, an individual,

Appellants

Appeal from the United States District Court for the District of New Jersey (D.C. Civil No. 99-cv-05782) District Judge: Honorable William G. Bassler

Argued June 30, 2005

Before: RENDELL, BARRY and BECKER, Circuit Judges.

(Filed October 21, 2005) Paul J. Fishman [ARGUED] Friedman, Kaplan, Seiler & Adelman One Gateway Center, 25th Floor Newark, NJ 07102

Counsel for Appellants Lane Labs-USA Inc, a Corporation; Andrew J. Lane, an Individual

Jeffrey A. Lamken Baker Botts 1299 Pennsylvania Avenue, N.W. The Warner Washington, DC 20004-2400

Counsel for Amicus-Appellant Washington Legal

Gerald C. Kell [ARGUED] United States Department of Justice P. O. Box 386 Washington, DC 20044

Counsel for Appellee United States of America

2 OPINION OF THE COURT

RENDELL, Circuit Judge.

In this case, we are called upon to decide whether a district court has the power under the Federal Food, Drug and Cosmetic Act, 21 U.S.C.§ §§ 301, et. seq. (“FDCA”), to order a defendant found to be in violation of the Act to pay restitution to consumers. Because a district court’s equitable powers in such a situation are broad, we hold that an order of restitution is properly within the jurisdiction of the court.

I.

On August 11, 1994, Appellant Andrew Lane formed Lane Labs (“Labs”) to manufacture and supply health products. Andrew Lane is the president, director, and sole shareholder of Labs. Labs sells its products in several different ways: directly to consumers, through its CompassioNet Division, and through third-party distributors. Three products are the subject of this action: (1) BeneFin, sold in powder or tablet form as a dietary supplement and containing shark cartilage; (2) SkinAnswer, a skin cream containing glycoalkaloid; and (3) MGN-3, a dietary fiber produced by the hydrolysis of rice bran with the enzymatic

3 extract of Shiitake mushroom, and whose main ingredient is arabinoxylan.

At a convention in 1997, the Food and Drug Administration (“FDA”) first observed Labs distributing materials promoting BeneFin to treat cancer. The FDA informed Labs through letters and telephone conversations that such conduct violates the FDCA. The FDA also inspected Cartilage Consultants, Inc. (“CCI”), a company founded by Dr. I. William Lane, Ph.D., Andrew Lane’s father. Dr. Lane has been researching shark cartilage and its effects since 1983. He has produced copious writings on his studies and the benefits of shark cartilage and its possible effects on cancer. Through this inspection, the FDA discovered that Dr. Lane actively promoted BeneFin and SkinAnswer as potential treatments for cancer and that he was a “paid consultant” to Labs. Labs, in turn, used its association with Dr. Lane in the marketing of its products. For instance, in a letter to health professionals, Labs touted Dr. Lane as “the world’s foremost authority on shark cartilage [who] has directed the development of BeneFin Shark Cartilage.” (Lab Marketing Materials at A1190.) In addition, on the SkinAnswer packaging itself, Labs placed both Dr. Lane’s photograph and his endorsement of the product.

Appellants marketed their products in several different ways. They sent monthly catalogs of their products to a mailing list they maintained. They also advertised in magazines and maintained several websites. They operated a network of

4 companies, including their CompassioNet Division, which acted as a sales agent for the products. Appellants used CCI and paid researcher spokesmen, such as Dr. Lane and Mamdooh Ghoneum, Ph.D, to promote the products. Other sources also offered information about the types of products sold by Labs. Dr. Lane’s books and writings are available for sale through several avenues, such as Amazon.com. Health newsletters, such as Alternatives, included claims for the products and the television show “60 Minutes” aired a story featuring Dr. Lane about shark cartilage as a cancer therapy.

Investigations revealed that Appellants specifically promoted the products to treat diseases. Employees answering calls to Appellants’ toll-free telephone number referred callers to an employee of CCI, who then promoted the products as cancer and HIV treatments. Appellants sent mass mailings to customers, including order forms and articles promoting the products as disease treatments, some of which were written by Drs. Lane and Ghoneum. In addition, Appellants bought in bulk independent newsletters with claims about the products, such as Alternatives, and included them in their mailings. Appellants also maintained several websites with metatags concerning cancer, Dr. Lane’s research, and claims of disease treatment.1

1 A metatag is a code placed in a website. These codes are detected by search engines and increase the likelihood that a user searching for a particular topic will be directed to a website containing those metatags.

5 Appellants also promoted BeneFin as the product that was featured on “60 Minutes” and developed by Dr. Lane.

In September 1997, the FDA sent a warning letter to Labs, explaining that the marketing claims for BeneFin and SkinAnswer rendered them unapproved and misbranded drugs. Andrew Lane wrote a response letter, claiming that the FDA’s warning had been based on Dr. Lane’s promotional materials and that Dr. Lane was independent of Labs even though he was a “research consultant to my company.” In 1998, Appellants asserted that Dr. Lane had previously worked with Labs, but was no longer employed or consulting for Labs. Discovery then showed that Dr. Lane was continuing to receive large consulting fees from Labs. The FDA issued multiple warnings to Labs. On September 22, 1999, the Department of Justice sent a notice informing Labs of its intent to bring suit against Labs and its president, Andrew Lane, to enjoin its continuous violations of the FDCA through the sale and promotion of the products as treatments and cures for cancer and other diseases. The Federal Trade Commission (“FTC”) and the FDA both commenced actions against defendants.

FTC Action

The FTC filed a complaint against Labs, Andrew Lane, Cartilage Consultants, Inc. and Dr. Lane, contending that they inappropriately advertised and promoted BeneFin and SkinAnswer as effective in the prevention, treatment, and cure

6 of cancer. The FTC specifically sought monetary relief to redress injury to consumers resulting from defendants’ violations of the Federal Trade Commission Act, including the refund of monies paid and the disgorgement of ill-gotten monies. Labs and Andrew Lane entered into a Consent Decree with the FTC and judgment was entered against Labs (but not Andrew Lane) in the amount of $1 million.

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