OPINION OF THE COURT
JAMES HUNTER, III, Circuit Judge.
INTRODUCTION
This case is before us upon the petition of United States Steel Corporation (“petitioner”) for the review of a decision and order of the National Labor Relations Board (the “Board”). The Board determined that petitioner violated section 8(a)(1) of the National Labor Relations Act (the “Act”) by photographing employees engaged in a peaceful demonstration.1 The Board ordered petitioner to cease and desist from such photography, and to destroy all photographs taken.
We believe that the evidence does not support the finding of a section 8(a)(1) violation. Therefore, we will set aside the decision and order of the Board.
FACTS AND PROCEDURAL BACKGROUND
This case is predicated upon a single, independent section 8(a)(1) allegation described in the complaint as follows: said employees engaged in protected concerted activity thereby creating the appearance of coercive surveillance for purposes of future reprisals.
On or about November 14,1979, the [petitioner] photographed its employees as
Appendix at 245.
The findings of the Administrative Law Judge (“ALJ”) may be summarized as follows: Petitioner operates a steel manufacturing facility, known as the South Works, in Chicago, Illinois. The employees of the plant are represented by Local 65 of the United Steel Workers of America (the “Union”). Prior to the events at issue here, female employees at the South Works plant manifested their concern for the adequacy of locker room facilities made available for their use. In consequence, grievances were filed which, as of November 1979, had been heard at the third step of the established contractual dispute settlement procedures. In support of these grievances, on November 14,1979 a demonstration was held at a plant entrance under the sponsorship of the Women’s Committee of the Union.
Approximately fifty to seventy-five employees participated in the two-hour demonstration. The record shows that the participants, many of whom carried picket signs, were good humored and peaceable, and the rally encompassed neither violence nor other illegal activities.2 No employee was disciplined as a result of the demonstration, and no legal action was taken by petitioner.
Petitioner assigned two photographers, each with a camera, to record the demonstration. The photographers were given no guidelines or limitations in their task. Roughly 140 pictures were taken, including some close-up photographs of employees, and the picture-taking encompassed preparations for the demonstration as well as the [100]*100demonstration itself. The pictures were retained, although never used, by petitioner. Petitioner’s photographic practice was undertaken on the advice of counsel, and had been implemented without challenge for each of thirteen previous demonstrations held at the plant during the preceding eight years.
Based on his interpretation of the relevant law, the ALJ concluded that, unless petitioner provided a legitimate justification, its picture-taking constituted a violation of section 8(a)(1). Petitioner justified its action as anticipatory evidence-gathering for possible use in legal proceedings; however, petitioner admitted it had no reason to believe that unprotected activity would occur at the event. The AU concluded that petitioner’s defense was “technically deficient,”3 and he therefore found that section 8(a)(1) was violated.
Nevertheless, the ALJ concluded that no remedial order was warranted. The ALJ noted that photography was prohibited by the Board because of its coercive implication of future reprisals.4 The ALJ listed several factual findings which “negate the assumption that employees herein were gripped by any deep concern” regarding future reprisals. Appendix at 247. These findings include: a) absence of any evidence of anti-union animus; b) affirmative evidence of the protection of employees since 1942 by a bargaining representative with an amicable relationship to management; c) absence of potential for “hard feeling” such as is present in disputes arising from organization or contract negotiation; d) absence of allegations of independent employer misconduct; e) absence of evidence of economic dependence; and f) evidence that demonstrators affirmatively sought and obtained media coverage of the event.5 In sum, the ALJ concluded that
the violation was isolated, occurred in a context of a long bargaining history, involved an Employer which long ago had accepted principles of industrial democracy and finally focused upon employees who welcomed personal exposure of their activity through recordation from other sources.
Appendix at 249. Thus, although finding a technical violation of section 8(a)(1), the ALJ dismissed the complaint in its entirety. Appendix at 250.
On review, the Board adopted the ALJ’s conclusion that petitioner’s conduct violated section 8(a)(1), noting that
an employer’s photographing of its employees while they are engaged in protected concerted activity constitutes unlawful surveillance.
Appendix at 254-55.6 The Board also agreed that petitioner did not offer a legitimate justification for its conduct.
The Board disagreed with the ALJ’s conclusion that no remedial order was warranted. The Board concluded that a) petitioner’s longstanding photographing practice showed that its conduct in this case was not “isolated;” b) amicable relations and the absence of anti-union animus are irrelevant to the question “whether [petitioner’s] conduct in photographing employees reasonably tended to interfere with employee rights;”7 and c) employee publicity efforts do not alter the coercive nature of employer surveillance. Thus, the Board concluded that petitioner’s conduct, since it “tended to interfere with, restrain, and coerce employees in the exercise of the rights guaranteed them,”8 warranted the issuance of a remedial order.
[101]*101
DISCUSSION
The question before us is whether there is substantial evidence on the record as a whole, including any evidence detracting from the Board’s view, to support the Board’s finding of a violation of section 8(a)(1). Universal Camera Corp. v. NLRB, 340 U.S. 474, 488, 71 S.Ct. 456, 465, 95 L.Ed. 456 (1951); NLRB v. Craw, 565 F.2d 1267, 1270 (3d Cir. 1977).
Before reaching the question whether petitioner had a legitimate justification for its photographing, the Board and the AU first concluded that the photographing constituted unlawful surveillance in violation of section 8(a)(1). In making this initial determination, both the ALJ and the Board assumed that, without regard to the particular facts of the case, photographing of protected activity constitutes a per se violation of section 8(a)(1). We cannot agree.9 In NLRB v. Armcor Industries, Inc.,
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OPINION OF THE COURT
JAMES HUNTER, III, Circuit Judge.
INTRODUCTION
This case is before us upon the petition of United States Steel Corporation (“petitioner”) for the review of a decision and order of the National Labor Relations Board (the “Board”). The Board determined that petitioner violated section 8(a)(1) of the National Labor Relations Act (the “Act”) by photographing employees engaged in a peaceful demonstration.1 The Board ordered petitioner to cease and desist from such photography, and to destroy all photographs taken.
We believe that the evidence does not support the finding of a section 8(a)(1) violation. Therefore, we will set aside the decision and order of the Board.
FACTS AND PROCEDURAL BACKGROUND
This case is predicated upon a single, independent section 8(a)(1) allegation described in the complaint as follows: said employees engaged in protected concerted activity thereby creating the appearance of coercive surveillance for purposes of future reprisals.
On or about November 14,1979, the [petitioner] photographed its employees as
Appendix at 245.
The findings of the Administrative Law Judge (“ALJ”) may be summarized as follows: Petitioner operates a steel manufacturing facility, known as the South Works, in Chicago, Illinois. The employees of the plant are represented by Local 65 of the United Steel Workers of America (the “Union”). Prior to the events at issue here, female employees at the South Works plant manifested their concern for the adequacy of locker room facilities made available for their use. In consequence, grievances were filed which, as of November 1979, had been heard at the third step of the established contractual dispute settlement procedures. In support of these grievances, on November 14,1979 a demonstration was held at a plant entrance under the sponsorship of the Women’s Committee of the Union.
Approximately fifty to seventy-five employees participated in the two-hour demonstration. The record shows that the participants, many of whom carried picket signs, were good humored and peaceable, and the rally encompassed neither violence nor other illegal activities.2 No employee was disciplined as a result of the demonstration, and no legal action was taken by petitioner.
Petitioner assigned two photographers, each with a camera, to record the demonstration. The photographers were given no guidelines or limitations in their task. Roughly 140 pictures were taken, including some close-up photographs of employees, and the picture-taking encompassed preparations for the demonstration as well as the [100]*100demonstration itself. The pictures were retained, although never used, by petitioner. Petitioner’s photographic practice was undertaken on the advice of counsel, and had been implemented without challenge for each of thirteen previous demonstrations held at the plant during the preceding eight years.
Based on his interpretation of the relevant law, the ALJ concluded that, unless petitioner provided a legitimate justification, its picture-taking constituted a violation of section 8(a)(1). Petitioner justified its action as anticipatory evidence-gathering for possible use in legal proceedings; however, petitioner admitted it had no reason to believe that unprotected activity would occur at the event. The AU concluded that petitioner’s defense was “technically deficient,”3 and he therefore found that section 8(a)(1) was violated.
Nevertheless, the ALJ concluded that no remedial order was warranted. The ALJ noted that photography was prohibited by the Board because of its coercive implication of future reprisals.4 The ALJ listed several factual findings which “negate the assumption that employees herein were gripped by any deep concern” regarding future reprisals. Appendix at 247. These findings include: a) absence of any evidence of anti-union animus; b) affirmative evidence of the protection of employees since 1942 by a bargaining representative with an amicable relationship to management; c) absence of potential for “hard feeling” such as is present in disputes arising from organization or contract negotiation; d) absence of allegations of independent employer misconduct; e) absence of evidence of economic dependence; and f) evidence that demonstrators affirmatively sought and obtained media coverage of the event.5 In sum, the ALJ concluded that
the violation was isolated, occurred in a context of a long bargaining history, involved an Employer which long ago had accepted principles of industrial democracy and finally focused upon employees who welcomed personal exposure of their activity through recordation from other sources.
Appendix at 249. Thus, although finding a technical violation of section 8(a)(1), the ALJ dismissed the complaint in its entirety. Appendix at 250.
On review, the Board adopted the ALJ’s conclusion that petitioner’s conduct violated section 8(a)(1), noting that
an employer’s photographing of its employees while they are engaged in protected concerted activity constitutes unlawful surveillance.
Appendix at 254-55.6 The Board also agreed that petitioner did not offer a legitimate justification for its conduct.
The Board disagreed with the ALJ’s conclusion that no remedial order was warranted. The Board concluded that a) petitioner’s longstanding photographing practice showed that its conduct in this case was not “isolated;” b) amicable relations and the absence of anti-union animus are irrelevant to the question “whether [petitioner’s] conduct in photographing employees reasonably tended to interfere with employee rights;”7 and c) employee publicity efforts do not alter the coercive nature of employer surveillance. Thus, the Board concluded that petitioner’s conduct, since it “tended to interfere with, restrain, and coerce employees in the exercise of the rights guaranteed them,”8 warranted the issuance of a remedial order.
[101]*101
DISCUSSION
The question before us is whether there is substantial evidence on the record as a whole, including any evidence detracting from the Board’s view, to support the Board’s finding of a violation of section 8(a)(1). Universal Camera Corp. v. NLRB, 340 U.S. 474, 488, 71 S.Ct. 456, 465, 95 L.Ed. 456 (1951); NLRB v. Craw, 565 F.2d 1267, 1270 (3d Cir. 1977).
Before reaching the question whether petitioner had a legitimate justification for its photographing, the Board and the AU first concluded that the photographing constituted unlawful surveillance in violation of section 8(a)(1). In making this initial determination, both the ALJ and the Board assumed that, without regard to the particular facts of the case, photographing of protected activity constitutes a per se violation of section 8(a)(1). We cannot agree.9 In NLRB v. Armcor Industries, Inc., 535 F.2d 239 (3d Cir. 1976), this court enunciated the standard applicable in a section 8(a)(1) case:
To establish a violation of Section 8(a)(1), it need only be shown that “under the circumstances existing, [the employer’s conduct] may reasonably tend to coerce or intimidate employees in the exercise of rights protected under the Act.”
535 F.2d at 242, quoting Local 542, International Union of Operating Engineers v. NLRB, 328 F.2d 850, 852-53 (3d Cir.), cert. denied, 379 U.S. 826, 85 S.Ct. 52, 13 L.Ed.2d 35 (1964) (emphasis added).10 The Armcor court clearly recognized the need for case by case decision-making when examining alleged section 8(a)(1) violations.
As the Board implicitly assumed, it is not essential to a finding of a section 8(a)(1) violation that the employer’s conduct actually “interfere with, restrain, or coerce employees” in the exercise of protected rights. See, e.g., Armcor, 535 F.2d at 242. Rather, it is sufficient, as the Board stated, that the employer’s conduct “may reasonably tend to coerce or intimidate” employees in the exercise of these rights. Id.; Appendix at 257. The Board failed to recognize, however, that it is a reasonable tendency under the circumstances which governs the inquiry in each case. Consequently, the Board did not examine the factual setting of this case in reaching its conclusion that petitioner’s surveillance was unlawful.
In NLRB v. Computed Time Corp., 587 F.2d 790 (5th Cir. 1979), the Fifth Circuit confronted a case which presented a history similar to that in the instant case. In Computed Time, the Board had affirmed the ALJ’s finding that the presence of management representatives at union functions has “an inherent tendency to impede employees in the exercise of their self-organization rights.” 587 F.2d at 794 (emphasis added). Accordingly, the Board ruled that such activity violates section 8(a)(1).
The Fifth Circuit rejected the Board’s per se doctrine. Surveillance by itself, the court held, does not violate the Act. Rather, “[i]n order for an employer to violate Section 8(a)(1) by illegal surveillance ... he must ‘interfere with, restrain, [or] coerce’ employees in the exercise of their Section 7 rights.” 587 F.2d at 794, quoting NLRB v. Atkins Saw Division of Nicholson File Co., 399 F.2d 907, 910 (5th Cir. 1968). The court noted that surveillance violates the Act “because it indicates an employer’s opposition to unionization” and leads employees to think they are “under the threat of economic coercion, retaliation, etc.” 587 F.2d at 794, quoting Hendrix Mfg. Co. v. NLRB, 321 F.2d 100, 104-05 n.7 (5th Cir. 1963). See Hedstrom Co. v. NLRB, (Hedstrom I), 558 F.2d 1137, 1144 n.18 (3d Cir. [102]*1021977) (“Surveillance which suggests coercion, or which inhibits the exercise of § 7 rights, violates § 8(a)(1).”). Turning to the record before it, the court in Computed Time found no evidence of any interference, coercion, or restraint. Under the circumstances of the case,11 a section 8(a)(1) violation was not shown. 587 F.2d at 794-95.
The Computed Time approach, examining surveillance in light of the circumstances of the case, was employed by federal appellate courts in many of the surveillance cases cited by the parties,12 the ALJ and the Board.13 Although the courts in the remaining cases did not expressly connect the violation to the facts, every Board and federal appellate decision cited in which unlawful surveillance was found involved one or more of the following factors: a) an organizational or election campaign; b) evidence of anti-union animus; c) refusal to bargain; d) a strike; or e) independent unfair labor practices.14 In our view, the failure of these decisions explicitly to acknowledge the link between circumstances and viola-tive conduct does not justify the adoption of a per se rule which ignores these circumstances.
The Board, in enunciating the per se rule in this case,15 relied on three of its own decisions which found unlawful surveillance without expressly linking this finding to the circumstances. Nevertheless, each case presents facts which may be starkly contrasted to the peaceful relations in the instant case. Glomac Plastics, Inc., 234 NLRB 1309 (1978) (Anti-union animus; bad-faith bargaining; pictures taken during strike); Larand Leisurelies, Inc., 213 NLRB 197 (1974) (Pictures taken during unfair labor practice strike); Flambeau Plastics Corp., 167 NLRB 735 (1967) (History of bad-faith bargaining; anti-union animus; pictures taken during strike).
Although the circumstances in this case were not discussed by the ALJ or the Board in relation to their finding of unlawful surveillance, the ALJ extensively discussed the circumstances of this case in reaching his conclusion that no remedial order was warranted. Appendix at 247-49. Indeed, a fair reading of the record shows that the ALJ essentially concluded that, under the circumstances, the petitioner’s conduct did not reasonably tend to interfere with, restrain, or coerce the employees in the exercise of their protected rights. While ultimately dismissing the complaint, the ALJ, erroneously applying a per se doctrine, [103]*103found a technical violation of section 8(a)(1).
With one exception, the Board on review did not disturb the AU’s factual findings.16 The record shows that amicable relations existed between petitioner and the Union; that employees were not economically dependent upon petitioner; that no independent unfair labor practice was committed by petitioner; and that the dispute did not harbor the potential for labor unrest as is present in disputes arising from organization or contract negotiation. Furthermore, the record shows that the demonstrators were good humored and the event peaceful; moreover, the participants did not shun identification.17 Finally, the record shows that petitioner engaged in the same practice during thirteen demonstrations over an eight-year period; there was no allegation that petitioner committed any unfair labor practice, such as a reprisal, arising from these occasions. We hold that, under these circumstances, petitioner’s conduct did not reasonably tend to interfere with, restrain, or coerce employees in the exercise of their section 7 rights.
Therefore, the decision and order of the Board will be set aside.