United Magazines Co. v. Murdoch Magazines Distribution, Inc.

353 F. Supp. 2d 433, 2004 U.S. Dist. LEXIS 26069, 2004 WL 3019496
CourtDistrict Court, S.D. New York
DecidedDecember 29, 2004
Docket00 Civ.3367 PKC
StatusPublished
Cited by2 cases

This text of 353 F. Supp. 2d 433 (United Magazines Co. v. Murdoch Magazines Distribution, Inc.) is published on Counsel Stack Legal Research, covering District Court, S.D. New York primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
United Magazines Co. v. Murdoch Magazines Distribution, Inc., 353 F. Supp. 2d 433, 2004 U.S. Dist. LEXIS 26069, 2004 WL 3019496 (S.D.N.Y. 2004).

Opinion

MEMORANDUM AND ORDER

CASTEL, District Judge.

Plaintiffs United Magazine Company, The Stoll Companies, Michiana News Service, Inc., Geo. R. Klein News Co. and Central News Company (collectively, “Plaintiffs” or “Unimag”) are wholesalers of magazines. The magazines at issue are “distributed” by defendants Murdoch Magazines Distribution, Inc. (“Murdoch Distribution”), TV Guide Distribution, Inc. (“TGD”), Curtis Circulation Company (“Curtis”), Comag Marketing Group, LLC (“Comag”), Hearst Distribution Group, Inc. (“HDG”), Time Distribution Services, Inc. (“TDS”) and Warner Publisher Services, Inc. (“WPS”) (collectively, “defendants” or “national distributors”). 1 Plaintiffs allege that, from May 1996 through May 2000, defendants violated the Robinson-Patman Act, 15 U.S.C. § 13(a), by providing “secret discounts, rebates, other payments, services of value and other benefits” to certain competitors of plaintiffs. Defendants have asserted counterclaims seeking tens of millions of dollars in accounts receivable owed by plaintiffs on unpaid bills. Pointedly, plaintiffs have sued the national distributors who hold these large accounts receivable but have refrained from filing suit against publishers.

Defendants have moved for summary judgment arguing that the publishers and not the national distributors set the allegedly discriminatory prices and terms of sale. To frame the issues, it is necessary to provide a brief overview of the magazine distribution system.

Magazine publishers create the editorial content that is printed in magazines. Defendants’ Statement of Undisputed Material Facts Pursuant to Local Civil Rule 56.1(a) (“56.1”) ¶ 3. Although the parties dispute the precise mechanism by which magazines arrive in the hands of wholesalers such as the plaintiffs, magazine publishers generally deliver the manuscripts to printers, who print copies of the magazines and then arrange for independent carriers to pick up the magazines and de *435 liver them to. wholesalers, direct accounts or “breakup agents.” 56.1 ¶¶ 4-5; Plaintiffs’ Statement of Disputed Material Facts Pursuant to Local Civil Rule 56.1(b) (“Pls.56.1”) ¶¶ 4-5. In some circumstances, the national distributors provide the publishers with lists of the wholesalers and the number of copies to be delivered to each. Id. (and exhibits cited therein). The wholesalers receive the magazines from the independent carriers and resell the magazines to retail outlets. Retailers, such as newsstands and supermarkets, sell the magazines to consumers. 56.1 ¶ 8.

The role of the “national distributors,” such as defendants, is central to this litigation. According to defendants, the term “distributor” is a misnomer, because, they argue, the national distributors never receive physical possession or title to the magazines. Rather, they assert that the national distributors are engaged by the publishers to: (1) oversee the distribution process; (2) monitor the display and sales of magazines at the retail level; and (3) serve as billing and collection agent for the publishers, which entails billing the wholesalers for magazines and collecting and remitting their payments back to the publishers. Plaintiffs assert that, at least in some instances, the national distributors do obtain title. However, in their Form 10-K filed with the SEC for fiscal year 1998, plaintiff United Magazine described the role of the national distributors in terms consistent with defendants’ position on their motions: “the national distributors do not physically touch the product. Instead, they function as brokers of information and collectors of funds from the wholesale distributor for remittance to the publishers.” Affidavit of August T. Horvath in Support of Defs. Reply Mem. of Law (“Horvath Reply Afft”) Exh. 3 at UM099973.

Magazines that remain unsold at the end of their shelf lives are removed from retail locations by the wholesalers, at the wholesalers’ expense. The wholesalers are then responsible for discarding the unsold publications and certifying the disposal to the national distributors. Second Amended Complaint ¶¶ 47-50; Transcript of Oct. 21, 2004 Oral Argument (“Oral Argument Tr.”) 23-25; Declaration of Eugene Alfonsi (“Alfonsi Deck”) Exhs. B-D. Although certification may entail removing the cover of each unsold publication and providing the covers to the relevant distributor, the more common practice is to provide the distributor with an affidavit stating that the wholesaler properly disposed of the particular publication. Second Amended Complaint ¶ 49; Oral Argument Tr. 21. The defendants set the policies that dictate the contents of the return affidavits and the record-keeping required by the wholesalers in order to receive credit for unsold publications. Id.; Oral Argument Tr. 24-25. The unsold publications then generate credits back up the chain of sale: retailers receive credits from wholesalers for each unsold publication, the wholesalers in turn receive credits from the national distributors, and the national distributors receive credits from the publishers. Second Amended Complaint ¶¶ 50, 52; Oral Argument Tr. 24;" WPS Answer to Second Amended Complaint ¶¶ 50, 52.

According to the national distributors, they are paid a commission by the publishers for the services they render. 56.1 ¶ 6. Wholesalers make their gross profit by purchasing the magazines at a discount off the cover price. Defendants contend that the publishers had sole control over setting both the retail cover prices of the magazine titles published by each and the price charged to the wholesalers, i.e., the cover price less the wholesalers’ discount, which was then billed to wholesalers by the national distributors.

*436 Plaintiffs appear to concede that the publishers set the cover prices for magazines, but contend that they believed they were purchasing the magazines for re-sale from the distributor defendants, and that, in at least some instances, the national distributors could set or alter the discount off cover price offered to plaintiffs. Plaintiffs’ contention that the national distributors “purchase the magazines from their respective publishers for resale to Plaintiffs ...Pls. 56.1 ¶ 6, is not supported by the evidence submitted by either side on defendants’ motion. Plaintiffs rely on portions of contracts that include language providing that the various distributors were to bill and collect payments from distributors for their own account, or that otherwise describe how the distributors were to assume the credit risk in the distribution process. See Exhibits cited in Pls. 56.1 ¶ 6. As noted below, that the national distributors assumed the credit risk of non-payment by the wholesalers is not disputed, but that does not create a genuine issue of material fact as to determination and control of the prices charged to plaintiffs.

Finally, plaintiffs contend that the national distributors were responsible for the returns policies, a fact that defendants concede, and that these policies were applied in such a way as to make the actual cost per copy for magazines higher for the plaintiff wholesalers than for their competitors.

Procedural Background

Plaintiffs’ initial Complaint in this action was filed on May 3, 2000.

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Related

United Magazine Co. v. Curtis Circulation Co.
279 F. App'x 14 (Second Circuit, 2008)
United Magazine Co. v. Murdoch Magazines Distribution, Inc.
393 F. Supp. 2d 199 (S.D. New York, 2005)

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353 F. Supp. 2d 433, 2004 U.S. Dist. LEXIS 26069, 2004 WL 3019496, Counsel Stack Legal Research, https://law.counselstack.com/opinion/united-magazines-co-v-murdoch-magazines-distribution-inc-nysd-2004.