Tori Belle Cosmetics LLC v. Meek

District Court, W.D. Washington·Decided April 21, 2023·No. 2:21-cv-00066·Unknown

Opinion

5 UNITED STATES DISTRICT COURT FOR THE WESTERN DISTRICT OF WASHINGTON 6 AT SEATTLE

7 TORI BELLE COSMETICS, LLC, 8 CASE NO. 2:21-cv-00066-RSL Plaintiff, 9 v. 10 ORDER GRANTING IN PART NATALIE MEEK’S MOTION FOR NATALIE MEEK, et al., SUMMARY JUDGMENT 11

Defendants. 12

13 This matter comes before the Court on “Defendant Natalie Meek’s Motion for 14 15 Summary Judgment and Reasonable Fees and Costs.” Dkt. # 89. Plaintiff sells cosmetics 16 and false eyelashes through a network of salespeople it calls “Affiliates.” The Affiliates 17 recruit additional Affiliates, earning a portion of the proceeds from a recruit’s sales and 18 forming a branching sales team. Plaintiff alleges that Natalie Meek, a former Affiliate, 19 20 recruited other Affiliates and used the social media and communication channels she 21 developed while she was a Tori Belle Affiliate for the benefit of a competing venture, 22 defendants Juvenae LLC and Juvenae Holdings LLC. Plaintiff asserts claims of breach of 23 contract, civil conspiracy, tortious interference, violations of the Defend Trade Secrets Act, 24 25 26 ORDER GRANTING IN PART NATALIE MEEK’S 1 and conversion.1 Ms. Meek seeks dismissal of all of plaintiff’s remaining claims and 2 judgment in her favor on her wage claim under RCW 49.48.030. 3 Summary judgment is appropriate when, viewing the facts in the light most 4 5 favorable to the nonmoving party, there is no genuine issue of material fact that would 6 preclude the entry of judgment as a matter of law. The party seeking summary dismissal of 7 the case “bears the initial responsibility of informing the district court of the basis for its 8 motion” (Celotex Corp. v. Catrett, 477 U.S. 317, 323 (1986)) and “citing to particular parts 9 10 of materials in the record” that show the absence of a genuine issue of material fact (Fed. 11 R. Civ. P. 56(c)). Once the moving party has satisfied its burden, it is entitled to summary 12 judgment if the non-moving party fails to designate “specific facts showing that there is a 13 genuine issue for trial.” Celotex Corp., 477 U.S. at 324. The Court will “view the evidence 14 15 in the light most favorable to the nonmoving party . . . and draw all reasonable inferences 16 in that party’s favor.” Colony Cove Props., LLC v. City of Carson, 888 F.3d 445, 450 (9th 17 Cir. 2018). Although the Court must reserve for the trier of fact genuine issues regarding 18 credibility, the weight of the evidence, and legitimate inferences, the “mere existence of a 19 scintilla of evidence in support of the non-moving party’s position will be insufficient” to 20 21 avoid judgment. City of Pomona v. SQM N. Am. Corp., 750 F.3d 1036, 1049 (9th Cir. 22 2014); Anderson v. Liberty Lobby, Inc., 477 U.S. 242, 252 (1986). Factual disputes whose 23 resolution would not affect the outcome of the suit are irrelevant to the consideration of a 24 25 26 1 The Court dismissed plaintiff’s noncompetition and nondisparagement claims in March 2022. ORDER GRANTING IN PART NATALIE MEEK’S 1 motion for summary judgment. S. Cal. Darts Ass’n v. Zaffina, 762 F.3d 921, 925 (9th Cir. 2 2014). In other words, summary judgment should be granted where the nonmoving party 3 fails to offer evidence from which a reasonable fact finder could return a verdict in its 4 5 favor. Singh v. Am. Honda Fin. Corp., 925 F.3d 1053, 1071 (9th Cir. 2019). 6 Having reviewed the memoranda, declarations, and exhibits submitted by the 7 parties2 and taking the evidence in the light most favorable to the non-moving party, the 8 Court finds as follows: 9 10 BACKGROUND 11 In August 2020, plaintiff noticed an announcement on Team Lash Out, a private 12 Facebook group that Tori Belle Affiliates, including Ms. Meek, used to communicate with 13 other Affiliates. 3 The post announced a meeting with Scott Seedall & Juvenae on August 14 15 24, 2020, and provided a Zoom meeting link. It referenced Ms. Meek’s phone number and 16 personal Zoom address. Dkt. # 124 at ¶ 9. Ms. Meek separately invited two Affiliates, 17 Kristy Mummert and Kristen Gillespie, to participate in the Zoom meeting. Dkt. # 126 at 18 ¶¶ 3 and 6. Tori Belle conducted an investigation and concluded that Ms. Meek had 19 violated the Affiliate Agreement she had signed when she joined Tori Belle. Dkt. # 124 at 20 21 ¶¶ 10-11. Ms. Meek’s Affiliate status was terminated on September 7, 2020. 22 23 24 2 Although plaintiff filed a notice of intent to file a sur-reply, no memorandum was filed. 25 3 Ms. Meek was contractually required to develop a private Facebook group – in this case, Team Lash 26 Out – for the purposes of connecting with, communicating with, and training Tori Belle Affiliates. Dkt. # 124 at ¶¶ 54-55. ORDER GRANTING IN PART NATALIE MEEK’S 1 The next day, Ms. Meek posted a message on her personal social media page 2 acknowledging that she was no longer with Tori Belle, thanking her downline team, telling 3 them to keep an eye out for information on her new home, and assuring them that “[t]his 4 5 isn’t goodbye, it is see you later.” Dkt. # 124 at ¶ 13. Another post, dated September 11, 6 2020, notified her social media followers that she was joining Juvenae, they were in the 7 soft launch phase of product development, and that if her followers had “been waiting to 8 join me,” they should check out the Juvenae website. Dkt. # 124 at ¶ 29. Defendant 9 10 Jennifer Russo, a member of Ms. Meek’s downline team, left Tori Belle that day. Dkt. 11 # 124 at ¶¶ 28 and 39. On September 12, 2020, Ms. Meek posted an explanation about why 12 she left Tori Belle on her personal page (“I want to be someplace I have a voice for my 13 team and where I am valued”) and noted that “[t]he culture we built within our team was 14 15 amazing and we will have that again friends.” Dkt. # 124 at ¶ 17. Another Tori Belle 16 Affiliate who was part of Ms. Meek’s downline team, defendant Anna Hone, left Tori 17 Belle on or around September 16th, ultimately joining Juvenae. Dkt. # 124 at ¶ 28. With the 18 departure of Ms. Meek, her downline was transferred to defendant Kenzi Jones. Id. Ms. 19 Jones worked for Tori Belle for another month or two, then terminated the relationship. Id. 20 21 Ms. Meek’s October and November posts introduced Juvenae’s new line of lash 22 products and invited her followers to place an order and join Juvenae’s sales force. Dkt. 23 # 124 at ¶ 31. She made similar posts on both her personal social media site and on Team 24 25 26 ORDER GRANTING IN PART NATALIE MEEK’S 1 Lash Out. Dkt. # 124 at ¶¶ 31 and 56.4 By the first week of December 2020, Ms. Meek, 2 Ms. Russo, and Ms. Jones were working with Juvenae. Dkt. # 124 at ¶¶ 18-19 and 43. A 3 few days later Ms. Meek again invited her personal page Facebook audience to become 4 5 Ambassadors for Juvenae. Dkt. # 124 at ¶¶ 18 and 45. Almost 1,500 of Ms. Meek’s 2,000 6 downline Affiliates quit Tori Belle in the fourth quarter of 2020, and twenty-four of them 7 joined Ms. Meek to form a new downline for Juvenae. Dkt. # 124 at ¶ 19 and 33; Dkt. 8 # 125 at 10. In January 2021, a Tori Belle Affiliate who had been following the social 9 10 media posts of Ms. Meek and Ms. Russo left to join them at Juvenae. Dkt. # 124 at ¶ 32.

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