Tony McCoy, et al. v. Samsung Electronics America, Inc.

CourtDistrict Court, D. New Jersey
DecidedDecember 29, 2025
Docket2:21-cv-19470
StatusUnknown

This text of Tony McCoy, et al. v. Samsung Electronics America, Inc. (Tony McCoy, et al. v. Samsung Electronics America, Inc.) is published on Counsel Stack Legal Research, covering District Court, D. New Jersey primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Tony McCoy, et al. v. Samsung Electronics America, Inc., (D.N.J. 2025).

Opinion

NOT FOR PUBLICATION UNITED STATES DISTRICT COURT DISTRICT OF NEW JERSEY TONY MCCOY, et al., Civil Action No. 21-19470 Plaintiffs, v. OPINION SAMSUNG ELECTRONICS AMERICA, INC., December 29, 2025 Defendant. SEMPER, District Judge. The current matter comes before the Court on Defendant Samsung Electronics America, Inc.’s (“Defendant”) renewed motion to dismiss Plaintiffs’ Fourth Amended Complaint (ECF 58, “FAC”) pursuant to Federal Rule of Civil Procedure 12(b)(6). (ECF 60, “Mot.”) Plaintiffs opposed the renewed motion. (ECF 63, “Opp.”) Defendant replied. (ECF 64, “Reply.”) The Court has decided this motion upon the submissions of the parties, without oral argument, pursuant to Federal Rule of Civil Procedure 78 and Local Civil Rule 78.1. For the reasons stated below, Defendant’s motion is GRANTED in part and DENIED in part. I. FACTUAL BACKGROUND AND PROCEDURAL HISTORY1 This matter arises from a consumer class action regarding physical defects in Chromebooks

purchased by the Plaintiffs from Samsung Electronics America, the manufacturer of the Class Devices. (See generally FAC.) For purposes of the instant motion, the Court does not retrace this

1 The Court draws the facts and procedural background from the FAC, and the allegations within must be accepted as true solely for purposes of this motion, except where conclusory and/or implausible. See Ashcroft v. Iqbal, 556 U.S. 662, 678 (2009); Bell Atl. Corp. v. Twombly, 550 U.S. 544, 555 (2007). case’s full factual and procedural history. This Court’s August 8, 2024 Opinion, granting in part and denying in part Defendant’s motion to dismiss the Third Amended Complaint (ECF 38, “TAC”), includes a detailed recounting of the factual background of this matter. (See ECF 48, “August Opinion” or “Op.”) To the extent relevant to the instant motion, the Court incorporates

the factual and procedural history from the August Opinion herein. In its August Opinion, the Court dismissed Counts I, II, III, IV, V, IX, and X of Plaintiffs’ TAC with prejudice2 and Counts VI, VII, VIII without prejudice.3 (Op. at 15-16.) Count VIII— specifically unjust enrichment for the states of New York, Missouri, and Oklahoma —was the only surviving claim. (Id.) On February 20, 2025, Plaintiffs filed their Fourth Amended Complaint. (See FAC.) In the FAC, Counts I and II are claims under New York General Business Laws (“NYGBL”) §§ 349 and 350. (FAC ¶¶ 101-15.) Count III is the surviving unjust enrichment claim now realleged as a “Multi-State Unjust Enrichment” claim for states “which contain unjust enrichment laws similar to . . . New York, Missouri, and Oklahoma.” (Id. ¶ 90.) The FAC also asserts new facts for Plaintiff Lauren Peck (“Plaintiff Peck”), including (1) the address where she

bought her Chromebook, (2) the intended use for the Chromebook, (3) the importance of quality and durability as a factor in her purchase, and (4) the serial number of the Chromebook. (Id. ¶¶ 35- 36.) On March 31, 2025, Defendant filed its motion to dismiss pursuant to Federal Rule of Civil

2 The claims dismissed with prejudice in Plaintiffs’ TAC include: (1) breach of implied warranty of merchantability, (2) violation of Florida’s Unfair & Deceptive Trade Practices Act, (3) violation of the Oklahoma Consumer Protection Act, (4) violation of the Missouri Merchandise Practices Act, (5) violation of the Ohio Consumer Sales Practices Act, (6) fraudulent omission or concealment, and (7) a request for declaratory and injunctive relief. (TAC ¶¶ 129-201, 220-31.) 3 The claims dismissed without prejudice in Plaintiffs’ TAC include: (1) violation of New York’s General Business Law § 349 Deceptive Acts and Practices, (2) violation of New York’s General Business Law § 350 False Advertising, and (3) unjust enrichment (as to Florida, Ohio, and New Jersey). (TAC ¶¶ 202-19.) Procedure 12(b)(6). (Mot.) On May 12, 2025, Plaintiffs filed a brief in opposition. (Opp.) On June 9, 2025, Defendant filed a reply. (Reply.) II. LEGAL STANDARD In assessing whether a complaint states a cause of action sufficient to survive dismissal

under Rule 12(b)(6), the Court accepts “all well-pleaded allegations as true and draw[s] all reasonable inferences in favor of the plaintiff.” City of Cambridge Ret. Sys. v. Altisource Asset Mgmt. Corp., 908 F.3d 872, 878 (3d Cir. 2018). “[T]hreadbare recitals of the elements of a cause of action, legal conclusions, and conclusory statements” are all disregarded. Id. at 878 (internal quotation marks omitted) (quoting James v. City of Wilkes-Barre, 700 F.3d 675, 681 (3d Cir. 2012)). The complaint must “contain sufficient factual matter, accepted as true, to state a claim to relief that is plausible on its face,” and a claim is facially plausible when the plaintiff “pleads factual content that allows the court to draw the reasonable inference that the defendant is liable for the misconduct alleged.” Zuber v. Boscov’s, 871 F.3d 255, 258 (3d Cir. 2017) (internal quotation marks omitted) (first quoting Santiago v. Warminster Twp., 629 F.3d 121, 128 (3d Cir. 2010); and

then quoting Ashcroft v. Iqbal, 556 U.S. 662, 678 (2009)). III. ANALYSIS Plaintiffs argue that Plaintiff Peck has successfully pled an actionable omissions-based claim under NYGBL §§ 349, 350. (Opp. at 5.) Plaintiffs also reassert their surviving unjust enrichment claim as a multi-state unjust enrichment claim for states “which contain unjust enrichment laws similar to . . . New York, Missouri, and Oklahoma.” (FAC ¶ 90.) Defendant argues that Plaintiffs fail to allege adequate facts to establish either NYGBL claim. (Mot. at 12-23.) Defendant further asserts that Plaintiffs’ multi-state unjust enrichment claim must fail because Plaintiffs do not identify what state laws apply, and because Plaintiffs lack standing to assert unjust enrichment claims for additional states with laws similar to New York, Missouri, and Oklahoma. (Id. at 26-28.) The Court will address each argument in turn. A. NYGBL §§ 349, 350 Plaintiffs reallege their NYGBL claims, yet their Fourth Amended Complaint fares no

better than its previous iteration. In the August Opinion, the Court dismissed Plaintiffs’ two NYGBL claims due to insufficient pleading in part because the TAC lacked any facts “specifying where Plaintiff Peck’s transaction took place.” (Op. at 11); see Rodriguez v. It’s Just Lunch, Int’l, No. 07-9227, 2010 WL 685009, at *7 (S.D.N.Y. Feb. 23, 2010); English v. Danone N. Am. Pub. Ben. Corp., No. 22-5105, 2023 WL 4187515, at *2 (S.D.N.Y. June 26, 2023). Plaintiffs remedied this deficiency by pleading that Plaintiff Peck “purchased a Chromebook Plus from a Best Buy retail location in 7550 Commons Blvd., Victor, NY[.]” (FAC ¶ 35.) Despite curing this specific deficiency, Plaintiffs still fail to supply the Court with sufficient facts to state a claim for relief under the NYGBL. To survive a motion to dismiss their two NYGBL claims, Plaintiffs were required to plead “specific allegation[s] as to what marketing materials and

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Tony McCoy, et al. v. Samsung Electronics America, Inc., Counsel Stack Legal Research, https://law.counselstack.com/opinion/tony-mccoy-et-al-v-samsung-electronics-america-inc-njd-2025.