Cypher, J.
In this G. L. c. 30A appeal,3 the plaintiffs, Thomas Tierney and Doris Marah, challenge a Superior Court judge’s decision on cross motions for judgment on the pleadings. The judge upheld the decision of the Commissioner of Insurance (commissioner) approving the plan of John Hancock Mutual Life Insurance Company (JHM) to convert from a privately held mutual insurance company to a publicly traded stock company (plan), John Hancock Financial Services (JHFS). The judge also dismissed the plaintiffs’ related claims against the Hancock defendants for breach of contract, breach of fiduciary duty, and violation of G. L. c. 93A, the Consumer Protection Act.
The plaintiffs argue that the commissioner’s approval of the plan violated G. L. c. 175, § 19E, the statute governing such conversions, for the following reasons: (1) the aggregate compensation provided to policyholders (also called “members”) under the plan was inadequate; (2) the formula used in the plan to allocate consideration among policyholders was unfair and effected an unconstitutional taking of their property; and (3) the segregation of members’ policies into a “closed block” deprived them of possible increases in future dividends. Last, the plaintiffs appeal from the Superior Court’s conversion of the Hancock defendants’ motion to dismiss counts II through X into a motion for summary judgment and the dismissal of those counts. We affirm.
[573]*5731. Background. In 1998, JHM sought to convert from a mutual company to a stock company, pursuant to G. L. c. 175, § 19E, through a process known as demutualization. Accordingly, JHM submitted a reorganization plan to the commissioner. In November, 1998, the commissioner formed a working group of Division of Insurance staff members and outside consultants, including an actuarial firm, an accounting firm, an investment banking firm, and a law firm, to provide independent advice and assistance in evaluating the plan, pursuant to § 19E. The working group reviewed proposed drafts of the plan and made numerous recommendations to JHM for improvement to the plan.
On August 31, 1999, JHM’s board of directors adopted the plan and sought approval from the commissioner. The plan proposed made JHM a subsidiary of a holding company and provided eligible policyholders with stock, cash, or policy credits in exchange for their interests in the mutual company. In September, 1999, JHM sent eligible policyholders a demutual-ization package consisting of a policyholder information statement, an information guide, a policyholder record, a ballot, taxpayer identification, and a cash/stock compensation card.
On November 17 and 18, 1999, a public hearing on the plan was held. Both plaintiffs submitted written materials. Tierney spoke, as did counsel for Marah.
On November 30, 1999, a special meeting of policyholders was held to vote on the plan, as required by § 19E. JHM reported to the commissioner that 93.72 percent of the votes cast by policyholders were in favor of the plan.
On December 9, 1999, the commissioner issued a decision approving the plan, deeming it in compliance with G. L. c. 175, § 19E. The commissioner found that the plan provided eligible policyholders with appropriate consideration in exchange for their membership interests in JHM and that the allocation of consideration under the plan was based upon a fair and reasonable formula.
The plaintiffs brought this complaint on January 7, 2000, seeking judicial review under G. L. c. 30A, § 14(7). JHM implemented the plan on January 27, 2000. Subsequently, the plaintiffs amended their complaint to include damages caused by the plan’s implementation.
[574] After a hearing, the trial judge allowed the commissioner’s motion for judgment on the pleadings, denied the plaintiffs’ cross motion, and allowed the Hancock defendants’ motion to dismiss all other counts. The judge concluded that the commissioner’s decision was supported by substantial evidence, was not based on an error of law, and was not arbitrary, capricious, an abuse of discretion, or otherwise not in accordance with law.
2. Aggregate value of JHM — appropriate consideration. The commissioner concluded that the plan provided all policyholders with appropriate consideration. We agree. There was substantial evidence that there was appropriate consideration based on a fair and reasonable formula. Such evidence included an anti-takeover provision in the demutualization plan as allowed by § 19E; written and oral testimony that the policyholders received JHM’s entire surplus; and reports by both JHM’s outside financial advisor and the commission’s own independent financial advisor that the policyholders received appropriate, fair, and reasonable consideration. The plaintiffs have failed to present any evidence, beyond mere conclusions, that the plan did not provide them with appropriate consideration. See Pinecrest Village, Inc. v. MacMillan, 425 Mass. 70, 75 (1997) (absent powerful evidence to the contrary, expert technical knowledge of an administrative agency should not be disturbed).
The plaintiffs offer two reasons to support their claim that the commissioner erred in concluding that the plan provided appropriate consideration. First, the plaintiffs contend that the plan’s definition of “member interests” was too narrowly construed under § 19E(3). Second, the plaintiffs argue that, by determining policyholders’ compensation by means of an initial public offering (IPO), the plan undervalued JHM.
a. Member interests. The plan compensated members for the loss of their right to elect the directors, and for their portion of the company’s surplus. Members were also assured continued dividends into the future, after demutualization. The plan is consistent with G. L. c. 175, § 19E(3), as amended by St. 1993, c. 226, § 14A, which provides in pertinent part:
“In exchange for all membership interests in the company, such plan shall give each eligible policyholder appropriate [575] consideration . . . [which] shall be based upon the insurer’s entire surplus . . . .”
The plan defined membership interests as “all the rights or interests in respect of each insurance policy and annuity contract of [JHM] including, but not limited to, any right to vote and any rights which may exist with regard to the surplus of [JHM] not apportioned or declared prior to the Effective Date by the Board for policyholder dividends, including any such rights in liquidation or reorganization of [JHM], but shall not include any other benefits, values, guarantees, dividend rights or other rights expressly conferred by an insurance policy or annuity contract.”4
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Cypher, J.
In this G. L. c. 30A appeal,3 the plaintiffs, Thomas Tierney and Doris Marah, challenge a Superior Court judge’s decision on cross motions for judgment on the pleadings. The judge upheld the decision of the Commissioner of Insurance (commissioner) approving the plan of John Hancock Mutual Life Insurance Company (JHM) to convert from a privately held mutual insurance company to a publicly traded stock company (plan), John Hancock Financial Services (JHFS). The judge also dismissed the plaintiffs’ related claims against the Hancock defendants for breach of contract, breach of fiduciary duty, and violation of G. L. c. 93A, the Consumer Protection Act.
The plaintiffs argue that the commissioner’s approval of the plan violated G. L. c. 175, § 19E, the statute governing such conversions, for the following reasons: (1) the aggregate compensation provided to policyholders (also called “members”) under the plan was inadequate; (2) the formula used in the plan to allocate consideration among policyholders was unfair and effected an unconstitutional taking of their property; and (3) the segregation of members’ policies into a “closed block” deprived them of possible increases in future dividends. Last, the plaintiffs appeal from the Superior Court’s conversion of the Hancock defendants’ motion to dismiss counts II through X into a motion for summary judgment and the dismissal of those counts. We affirm.
[573]*5731. Background. In 1998, JHM sought to convert from a mutual company to a stock company, pursuant to G. L. c. 175, § 19E, through a process known as demutualization. Accordingly, JHM submitted a reorganization plan to the commissioner. In November, 1998, the commissioner formed a working group of Division of Insurance staff members and outside consultants, including an actuarial firm, an accounting firm, an investment banking firm, and a law firm, to provide independent advice and assistance in evaluating the plan, pursuant to § 19E. The working group reviewed proposed drafts of the plan and made numerous recommendations to JHM for improvement to the plan.
On August 31, 1999, JHM’s board of directors adopted the plan and sought approval from the commissioner. The plan proposed made JHM a subsidiary of a holding company and provided eligible policyholders with stock, cash, or policy credits in exchange for their interests in the mutual company. In September, 1999, JHM sent eligible policyholders a demutual-ization package consisting of a policyholder information statement, an information guide, a policyholder record, a ballot, taxpayer identification, and a cash/stock compensation card.
On November 17 and 18, 1999, a public hearing on the plan was held. Both plaintiffs submitted written materials. Tierney spoke, as did counsel for Marah.
On November 30, 1999, a special meeting of policyholders was held to vote on the plan, as required by § 19E. JHM reported to the commissioner that 93.72 percent of the votes cast by policyholders were in favor of the plan.
On December 9, 1999, the commissioner issued a decision approving the plan, deeming it in compliance with G. L. c. 175, § 19E. The commissioner found that the plan provided eligible policyholders with appropriate consideration in exchange for their membership interests in JHM and that the allocation of consideration under the plan was based upon a fair and reasonable formula.
The plaintiffs brought this complaint on January 7, 2000, seeking judicial review under G. L. c. 30A, § 14(7). JHM implemented the plan on January 27, 2000. Subsequently, the plaintiffs amended their complaint to include damages caused by the plan’s implementation.
[574] After a hearing, the trial judge allowed the commissioner’s motion for judgment on the pleadings, denied the plaintiffs’ cross motion, and allowed the Hancock defendants’ motion to dismiss all other counts. The judge concluded that the commissioner’s decision was supported by substantial evidence, was not based on an error of law, and was not arbitrary, capricious, an abuse of discretion, or otherwise not in accordance with law.
2. Aggregate value of JHM — appropriate consideration. The commissioner concluded that the plan provided all policyholders with appropriate consideration. We agree. There was substantial evidence that there was appropriate consideration based on a fair and reasonable formula. Such evidence included an anti-takeover provision in the demutualization plan as allowed by § 19E; written and oral testimony that the policyholders received JHM’s entire surplus; and reports by both JHM’s outside financial advisor and the commission’s own independent financial advisor that the policyholders received appropriate, fair, and reasonable consideration. The plaintiffs have failed to present any evidence, beyond mere conclusions, that the plan did not provide them with appropriate consideration. See Pinecrest Village, Inc. v. MacMillan, 425 Mass. 70, 75 (1997) (absent powerful evidence to the contrary, expert technical knowledge of an administrative agency should not be disturbed).
The plaintiffs offer two reasons to support their claim that the commissioner erred in concluding that the plan provided appropriate consideration. First, the plaintiffs contend that the plan’s definition of “member interests” was too narrowly construed under § 19E(3). Second, the plaintiffs argue that, by determining policyholders’ compensation by means of an initial public offering (IPO), the plan undervalued JHM.
a. Member interests. The plan compensated members for the loss of their right to elect the directors, and for their portion of the company’s surplus. Members were also assured continued dividends into the future, after demutualization. The plan is consistent with G. L. c. 175, § 19E(3), as amended by St. 1993, c. 226, § 14A, which provides in pertinent part:
“In exchange for all membership interests in the company, such plan shall give each eligible policyholder appropriate [575] consideration . . . [which] shall be based upon the insurer’s entire surplus . . . .”
The plan defined membership interests as “all the rights or interests in respect of each insurance policy and annuity contract of [JHM] including, but not limited to, any right to vote and any rights which may exist with regard to the surplus of [JHM] not apportioned or declared prior to the Effective Date by the Board for policyholder dividends, including any such rights in liquidation or reorganization of [JHM], but shall not include any other benefits, values, guarantees, dividend rights or other rights expressly conferred by an insurance policy or annuity contract.”4
The plan’s definition of member interests is consistent with independent industry materials submitted by the parties with the record appendix, which consistently describe membership interests as principally including voting rights, a right to surplus, and a right to a share in the assets upon liquidation of the company. See Actuarial Standards Board, Allocation of Policyholder Consideration in Mutual Life Insurance Company Demutualizations, Exposure Draft 2 (April 1999) (Exposure Draft) (“[t]ypical membership rights include liquidation rights and voting rights”); Dye, Distributing Consideration to Policyholders, 648 Practicing L. Inst. 75, 81 (1993) (Dye) (“[s]uch [membership] rights include [i] the right to vote on matters submitted to a vote of policyholders and [ii] the right to share in the distribution of assets of the mutual, after provision for all liabilities, upon liquidation”); Society of Actuaries, Report of the Task Force on Mutual Life Insurance Company Conversion, 39 Transactions 295, 300 n.3 (1988) (SOA Task Force Report) (“[m] ember ship rights include, principally, the right to receive dividends [surplus], to elect directors and to receive the net value of the company in the event of its liquidation”). See also Keystone Auto. Club Cas. Co. v. Com[576] missioner of Int. Rev., 122 F.2d 886, 890 (3d Cir. 1941), cert. denied, 315 U.S. 814 (1942); Mutual Fire Ins. Co. v. United States, 142 F.2d 344, 346, 348 (3d Cir.), cert. denied, 323 U.S. 729 (1944); Mutual Benefit Life Ins. Co. v. Herold, 198 F. 199, 206-212 (D.N.J. 1912), aff’d, 201 F. 918 (3d Cir.), cert. denied, 231 U.S. 755 (1913).
The plaintiffs argue that the plan did not compensate them for all of their membership interests as required by § 19E(3). Specifically, the plaintiffs contend that the plan failed to provide consideration for their “ownership interests,” alternatively characterized as beneficial, equitable, or legal interests.
There was no error. “[PJolicyholders, unlike stockholders in a corporation, do not have an ownership interest that can be transferred to others[;] they nevertheless have a financial interest in the mutual insurance company. Policyholders are entitled to participate in the annual surplus of the company, which represents excess premiums or overcharges paid by the policyholders.” Harhen v. Brown, 46 Mass. App. Ct. 793, 808 n.14 (1999), S.C., 431 Mass. 838 (2000) (rev’d on other grounds). The plaintiffs’ argument that a demutualization is equivalent to a liquidation, and thus, the aggregate distribution should have been larger, is also unavailing. See UNUM Corp. v. United States, 130 F.3d 501, 516 (1st Cir. 1997), cert. denied, 525 U.S. 810 (1998) (“[t]he very nature of a demutualization fundamentally distinguishes it from a liquidation in that the insurer is still in business after the conversion is complete”).
Here, the plan provided policyholders consideration for their membership interests, as required by the statute. We conclude that the policyholders were not entitled to a distribution of assets, because there was no liquidation.
b. Initial public offering. The commissioner approved a process that relied on an IPO containing anti-takeover provisions to determine the aggregate value of members’ interests.5 [577] For policyholders receiving their compensation through cash or policy credits, the plan contained a “top-up” provision, by which the value assigned to their interests was limited to the average IPO stock price paid within the first twenty days of trading, up to a maximum of 120 percent of the IPO price. The plaintiffs contend that these limitations unfairly depressed the value of their interests: the anti-takeover provisions, which prohibited acquisition of a controlling interest in JHFS, thereby removed from the marketplace the value represented by the amount investors would be willing to pay if they could gain control of the company.6 To remedy this, the plaintiffs advocate the addition of a premium7 to the value established by the IPO in order to achieve a fair aggregate value for their interests. Further, the plaintiffs argue that the market experience in the first twenty days of trading would not be representative of the stock’s true market value, which could not be determined until after the anti-takeover provisions expired. This created what the plaintiffs have called a “market discount” of their interests, which, they assert, could be remedied by establishing the company’s value by means of an appraisal.8
Analogizing themselves to dissenting stockholders of a company being acquired, the plaintiffs refer to case law in which the “fair value,” see G. L. c. 156B, § 92, as amended by St. 1983, c. 522, § 22, of the dissenting stockholders’ shares is determined by statutory appraisal rights. The plaintiffs cite the “Delaware block” method, which factors market value, eam[578] ings value, and net asset value, and assigns a percentage to each of these in a manner that fits the particular company, as an appropriate model for determining the “fair value” of a company. See Piemonte v. New Boston Garden Corp., 377 Mass. 719, 724 (1979); Sarrouf v. New England Patriots Football Club, Inc., 397 Mass. 542, 547-548 & nn.8, 9 (1986); BNE Mass. Corp. v. Sims, 32 Mass. App. Ct. 190, 194-195 & n.8 (1992). Under this approach, actual market value (i.e., the historic price of stock shares) is a relevant factor in determining “fair value” only if there is an established market for a particular stock. Piemonte v. New Boston Garden Corp., 377 Mass. at 725. Since there was no established market for JHFS, the plaintiffs argue that use of the IPO to establish the value of members’ interests was inappropriate.
We note first that, by the terms of G. L. c. 175, § 30(2), the appraisal rights provided for in G. L. c. 156B, §§ 86-98, are inapplicable to insurance companies. Second, while the Legislature could have required an appraisal to determine the aggregate value to be distributed to policyholders, see, e.g., the California and Wisconsin demutualization statutes, discussed in Dye, supra at 101-103, it did not do so. Rather, our demutual-ization statute requires that eligible policyholders be given “appropriate consideration” for their interests, determined under “a fair and reasonable formula approved by the commissioner.” G. L. c. 175, § 19E(3).
Although the commissioner found that the plan provided all policyholders with appropriate consideration, she made no explicit findings on the fairness of using an IPO to determine the aggregate value of policyholders’ interests. Nor does it appear that she solicited expert advice on the question in this proceeding. For example, the firm of Wasserstein Perella & Co. was retained by the commissioner to provide “an opinion as to the fairness, from a financial point of view, to the Eligible Policyholders of the John Hancock Mutual Life Insurance Company ... as a group, of the exchange of the aggregate Policyholders’ Membership Interests for shares of Holding Company Common Stock, cash and Policy Credits, pursuant to the Plan of Reorganization . . . .” While opining that the plan [579] was fair to eligible policyholders, Wasserstein Perella’s opinion letter, prepared for the commissioner and dated September 1, 1999, also stated, “You have not asked for our opinion and we do not express any opinion as to . . . (4) the terms of an IPO, if any, the IPO Price and, in the absence of an IPO, such other price used to determine distributions to Eligible Policyholders pursuant to the Plan, or the fair market value of any shares of Holding Company Common Stock to be issued pursuant to the Plan or the price at which the Holding Company Common Stock issued in connection with the Plan or pursuant to the IPO will trade.”
Notwithstanding the absence of any opinion on the fairness of the IPO terms, Wasserstein Perella had provided the commissioner with documentation illustrating what it called an “IPO discount,” which appears to be yet another term for the alleged undervaluing of their interests complained of by the plaintiffs, and which the commissioner had acknowledged in her earlier decision on the demutualization of the State Mutual Life Assurance Company. See the commissioner’s findings, conclusions, and order in Plan of Reorganization of State Mutual Life Assurance Company of America, Docket No. F-95-1, at 29 (Aug. 2, 1995) (State Mutual)