Thomas v. Courtright

CourtDistrict Court, N.D. Illinois
DecidedJuly 20, 2018
Docket1:15-cv-06015
StatusUnknown

This text of Thomas v. Courtright (Thomas v. Courtright) is published on Counsel Stack Legal Research, covering District Court, N.D. Illinois primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Thomas v. Courtright, (N.D. Ill. 2018).

Opinion

IN THE UNITED STATES DISTRICT COURT FOR THE NORTHERN DISTRICT OF ILLINOIS EASTERN DIVISION THEODORE E. THOMAS, ) ) Plaintiff, ) ) v. ) No. 15-CV-06015 ) TODAY’S GROWTH CONSULTANT, Judge John J. Tharp, Jr. ) INC., ) ) Defendant. )

MEMORANDUM OPINION AND ORDER Plaintiff Ted Thomas contracted with defendant Today’s Growth Consultants, Inc. (“TGC”) for TGC to build Thomas an “authority” website on certain kinds of real estate transactions.1 Def’s Statement of Facts (“Def’s SOF”) ¶ 6, ECF No. 77-1. The agreement required Thomas to pay $133,000 up front to TGC, which he did. The contract also set forth the responsibilities of the parties regarding the website. TGC was to provide 100 “keywords” to Thomas, who would then “weed[] out” 10-20% of the keywords and return the list to TGC. Id. ¶ 7;

1 The facts recited are drawn from the defendant’s statement of undisputed facts and the exhibits referenced therein and attached to the defendant’s motion for summary judgment. The plaintiff did not file a response to that statement pursuant to Local Rule 56.1(b)(3) disputing any of the defendant’s fact statements, so those statements are deemed admitted. Further, the plaintiff did file his own statement of undisputed facts pursuant to Local Rule 56.1(b)(3)(C), but that statement simply incorporated statements of fact from the defendant’s statement and (save for one irrelevant fact) failed to identify any additional facts that he thought required denial of summary judgment. The Court declined to permit the plaintiff to amend his Rule 56 statement to comply with local rules after concluding that the plaintiff failed to show good cause for his noncompliance and that the defendant would be prejudiced if the plaintiff had leave to amend. ECF No. 98. The Court therefore deems the defendant’s statement of facts admitted. Ciomber v. Cooperative Plus, Inc., 527 F.3d 635, 643 (7th Cir. 2008) (“District courts are entitled to expect strict compliance with Rule 56.1, and a court does not abuse its discretion when it opts to disregard facts presented in a manner that does not follow the Rule’s instructions.”); Smith v. Lamz, 321 F.3d 680, 683 (7th Cir. 2003) (“We have consistently held that a failure to respond by the nonmovant as mandated by the local rules results in an admission.”). Consulting Performance Agreement (“Contract”) ¶ J, ECF No. 77-2. With the keywords established, the parties would then decide on a domain name and TGC would begin to build the site. Contract ¶ J. Thomas concurrently would begin drafting content for the website based on the established keywords. Once TGC received its 30th piece of content from Thomas, it would recommend taking the site live. Id. TGC held an “onboarding” meeting with Thomas in which its

employees explained to Thomas how to produce content for the site. Def’s SOF ¶ 13. Instead of providing Thomas with 100 keywords, TGC provided Thomas with 800 keywords (which are better described as “key phrases,” as they are all more than one word). Def’s SOF ¶ 17; Silo Keywords, Def’s Ex. 9, ECF No. 77-2. In two separate emails, TGC employees instructed Thomas to produce content based on 12 specific keywords from the broader list of 800. Def’s SOF ¶ 17; Wilterdink E-Mails, ECF No. 77-2. Thomas provided five articles to TGC—well short of the 30 necessary to launch the website. Def’s SOF ¶ 18. TGC nonetheless built the website in anticipation of Thomas providing sufficient content. Def’s SOF ¶ 22. TGC employees also scripted four podcasts for the website to assist Thomas in producing the necessary content. Def’s

SOF ¶ 21. Regardless, Thomas still has failed to provide TGC with 30 pieces of content, and though the website is otherwise ready to launch, TGC cannot take the website live without the requisite content. Def’s SOF ¶¶ 23-25. Thomas filed suit against TGC alleging breach of contract and fraud and seeking to rescind the parties’ agreement. In Thomas’s Third Amended Complaint, the fraud count is premised on allegations that unidentified TGC employee(s) at some point prior to the inception of the parties’ agreement told Thomas that TGC could attain page one placement on Google for Thomas’s website. Third Amended Complaint (“TAC”) ¶¶ 29-39, ECF No. 40. According to the complaint, however, TGC was aware of recent shifts in Google’s algorithms that prevented TGC from obtaining page one placement. Id. The unidentified employee(s) also told Thomas that TGC had a team of writers that could produce material for his website when, in reality, no such team existed. Id. ¶¶ 24-27, 40-41. TGC now moves for summary judgment on all counts. DISCUSSION I. Breach of Contract

To succeed on a breach of contract theory under Illinois law, a plaintiff must prove “(1) the existence of a valid and enforceable contract; (2) performance by the plaintiff; (3) breach of contract by the defendant; and (4) resultant injury to the plaintiff.” Burkhart v. Wolf Motors of Naperville, Inc., 2016 IL App (2d) 151053, ¶ 14, 61 N.E.3d 1155, 1159 (Ill. App. Ct. 2016). There is no dispute that the parties in this case entered into a valid contract for the construction of a website. TGC (explicitly, at least) argues only that Thomas cannot establish the second element, plaintiff’s performance, because Thomas failed to provide TGC with content necessary to launch the website. Thomas’s failure to produce content, however, is justified if TGC materially breached the contract prior to Thomas’s nonperformance. See William Blair and Co. v. FI Liquidation Corp., 358 Ill. App. 3d 324, 346-47, 830 N.E.2d 760, 779 (Ill. App. Ct. 2005) (“[A] material breach of a

contract provision by one party will justify nonperformance by the other.”). The problem with TGC’s argument is that it does not account for the order of operations provided for in the contract. Paragraph J of the agreement establishes the schedule the parties were to follow in building the site. The first step in the process was for TGC to provide Thomas with 100 keywords related to the subject matter of the site. Thomas would then be responsible for weeding out 10-20% of the keywords and returning the list to TGC. The keywords were then established, and at that point, Thomas was to draft content based on the keywords. The record establishes that TGC materially failed to perform at the first step. Whether a breach is material depends on “whether the breach worked to defeat the bargained-for objective of the parties or caused disproportionate prejudice to the non-breaching party.” William Blair, 830 N.E.2d at 779. In this case, instead of providing Thomas with 100 keywords, TGC provided Thomas with 800 keywords and never narrowed it down to 100. In its briefing, TGC fails to explain why it believes that providing Thomas with 800 keywords was sufficient to meet its contractual obligations. Surely, TGC could not throw a dictionary at Thomas and claim that it complied with

the contract because the dictionary contained more than 100 words. Indeed, the contract’s purpose—which was to produce an “authority site” that would appear on the first page of Google search results—suggests that providing substantially more than 100 keywords would impede, rather than benefit, the parties’ efforts. When it comes to search keywords, more is not necessarily better; part of what Thomas bargained for, a jury could reasonably conclude, was TGC’s expertise and judgment in identifying the best—not the most—terms to highlight on the website. The 800th most useful keyword, presumably, would not be as effective at gaming Google’s algorithm as the best 100 keywords would be.

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Ciomber v. Cooperative Plus, Inc.
527 F.3d 635 (Seventh Circuit, 2008)
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830 N.E.2d 760 (Appellate Court of Illinois, 2005)
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Bluebook (online)
Thomas v. Courtright, Counsel Stack Legal Research, https://law.counselstack.com/opinion/thomas-v-courtright-ilnd-2018.