Testone v. Barleans Organic Oils, LLC

District Court, S.D. California·Decided March 6, 2023·No. 3:19-cv-00169·Unknown

Opinion

MICHAEL TESTONE, COLLIN Case No.: 3:19-cv-00169-RBM-BGS SHANKS, and LAMARTINE PIERRE, on behalf of themselves and all others ORDER: similarly situated, (1) GRANTING MOTION FOR Plaintiffs, ATTORNEYS’ FEES, COSTS, AND v. SERVICE AWARDS (Doc. 130); and

(2) GRANTING MOTION FOR Defendant. FINAL APPROVAL OF CLASS ACTION SETTLEMENT (Doc. 131)

Plaintiffs Michael Testone, Collin Shanks, and Lamartine Pierre (“Plaintiffs”) filed this lawsuit against Defendant Barlean’s Organic Oils, LLC (“Defendant”) on January 24, 2019, alleging Defendant “misleadingly markets its coconut oil Products as inherently healthy, and a healthy alternative to butter and various cooking oils, despite that coconut oil is actually inherently unhealthy, and a less healthy option to these alternatives.” (Doc. 35, First Amended Compl. ¶ 1 (emphases omitted).) The Court granted Plaintiffs’ motion for class certification on September 28, 2021. (Doc. 98.) The parties negotiated a settlement, and the Court granted preliminary approval on November 10, 2022. (Doc. 129.) Currently pending before the Court is Plaintiffs’ motion for attorneys’ fees, costs, and service awards. (Doc. 130 (“Fee Motion”).) Plaintiffs also filed a motion for final approval of class action settlement (Doc. 131 (“Final Approval Motion”)) and a supplemental declaration in support of the Final Approval Motion (Doc. 132). The undersigned held a hearing on March 3, 2023. (Doc. 133.) For the reasons discussed below, the Court GRANTS Plaintiffs’ motions for final approval of class action settlement and attorneys’ fees. I. SETTLEMENT TERMS1 After nearly four years of litigation, Plaintiffs achieved a settlement with Defendant on behalf of the Proposed Class.2 Although Defendant denies all allegations made against it and contends the claims in this lawsuit have no merit, Plaintiffs (on behalf of the Class) and Defendant wish to resolve any and all past, present, and future claims the Class has or may have against Defendant as they relate to the allegations in this lawsuit. (Doc. 126-2, Class Action Settlement Agreement (“Settlement Agreement”) at 2.) In consideration of the settlement, Defendant agreed to establish an all-cash, nonreversionary common fund of $1,612,500, used to pay all settlement expenses, including Class Notice (see Settlement Agreement ¶¶ 1.16, 3.2) and claims administration; Class Member claims; and any Court-approved attorneys’ fees, expenses, and service awards. (See id. ¶¶ 2.3, 2.5, 2.6.) The Settlement Agreement allows Class Members to make a claim by completing and submitting a short form directly through the Settlement

1 The terms of the parties’ settlement are further discussed in the Court’s November 10, 2022 order granting Plaintiffs’ motion for preliminary approval of class action settlement. (Doc. 129.) A copy of the parties’ negotiated settlement agreement is attached as Exhibit 1 to the Declaration of Paul K. Joseph in Support of Plaintiffs’ Motion for Preliminary Approval. (See Doc. 126-2.) 2 The Class Action Settlement Agreement defines “Class” or “Class Members” as all persons who in the United States, during the Class Period, purchased Coconut Oil Products (as defined in the Settlement Agreement), for personal or household use. (See Doc. 126- Website, id. ¶ 1.25, or by downloading the form and mailing it to the Claims Administrator, Kroll Settlement Administration (“Kroll”). (Id. ¶ 2.3.) Class members who submit valid proof of purchase, as determined by Kroll, can claim as many single- container units of the coconut oil products for which they have, and submit, valid proof of purchase. (Id. ¶ 2.3.) Class members without valid proof of purchase can claim up to five units. (Id.) Following preliminary approval, Kroll executed the Court-approved Notice Plan. (See Doc. 131-2, Decl. of Jeanne C. Finegan, APR ¶¶ 3–22 (detailing compliance with Court-approved notice plan).) “The Notice Plan employed best-in-class tools and technology and optimizations to obtain a 71% reach of the Settlement Class Members nationwide with an average frequency of 2.7 times.” (Id. ¶ 4.) Notice was provided to Class Members via newspaper, a press release, and numerous digital means, including online media advertising, including display banner advertising, keyword search online advertising, and social media advertising through Facebook, Instagram, YouTube and Pinterest. (See id. ¶ 5.) As a result of the Notice Plan, over 705,700 users visited the Settlement Website (as of January 30, 2023), id. ¶ 20, indicating the that Notice Plan was effective in reaching potential Class Members. At the time Plaintiffs filed their Final Approval Motion, Kroll noted it discovered “what appears to be suspicious claim filing activity.” (Id. ¶ 25.) This activity included “various instances [where] multiple claims originated from a single IP address in short time periods (in one instance as many as 15,000 claims were received from one IP address).” (Id.) Kroll notified Class Counsel of this apparent anomaly and worked with Class Counsel to develop a process to verify such claims. (Id.) On February 24, 2023, Plaintiffs filed the Declaration of Lori L. Castaneda, a Senior Director at Kroll, detailing additional steps taken to resolve suspicious claim filing activity. (See Doc. 132, Decl. of Lori L. Castaneda.) Ms. Castaneda reported that, as of February 23, 2023, Kroll had received 162 requests for exclusion from the settlement. (Id. ¶ 5.) Of the over 700,000 visitors to the Settlement Website, no objections were filed. (See id. ¶ 6.) Because “Kroll detected suspicious claim filing activity” and “received a total volume of claims that significantly exceeded Kroll’s original estimate,” Kroll spent additional time reviewing the claims to confirm validity. (Id. ¶ 8.) At the time Plaintiffs filed their Final Approval Motion, Kroll received 468,980 unique timely claims and 16 late claims. (Id. ¶ 7.) Of the timely claims, 746 claims contained supporting documentation. (Id.) Kroll then “expended considerable efforts to validate the filed Claim Forms in order to preserve payment for valid Class Members,” which included a review of multiple claims with the same payment account or similar designation and multiple claims coming from the same internet provider address. (Id. ¶¶ 9–10.) Kroll also undertook an email campaign, contacting claimants and requesting further information to substantiate their claim. (Id. ¶¶ 13–19.) In total, following the above review process, “Kroll anticipates paying 183,253 timely claims and 16 late claims.” (Id. ¶ 20.) Kroll has also requested that, “following lengthy negotiations with Class Counsel, Kroll has agreed for purposes of initial distributions to reduce its overall fees and costs for administering the settlement to approximately $398,565.” (Id. ¶ 22.) “Kroll respectfully requests that it be permitted to reimburse itself for overages above $398,565 out of any residual funds following the initial distribution before distribution of such funds to cy pres.” (Id. ¶ 23.) A. Legal Standard The Ninth Circuit maintains “a strong judicial policy” that favors the settlement of class actions. Class Plaintiffs v. City of Seattle, 955 F.2d 1268, 1276 (9th Cir. 1992). Federal Rule of Civil Procedure 23(e) “require[s] the district court to determine whether a proposed settlement is fundamentally fair, adequate, and reasonable.” In re Mego Fin. Corp. Sec. Litig., 213 F.3d 454, 458 (9th Cir. 2000) (citing Hanlon v. Chrysler Corp., 150 F.3d 1011, 1026 (9th Cir. 1998)). In the Ninth Circuit, a district court examining whether a proposed settlement comports with Rule 23(e)(2) is guided by the eight “Churchill facto

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Testone v. Barleans Organic Oils, LLC, (S.D. Cal. 2023).

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