Tag Mfrs. Institute v. Federal Trade Commission

174 F.2d 452, 1949 U.S. App. LEXIS 4526, 1949 Trade Cas. (CCH) 62,421
CourtCourt of Appeals for the First Circuit
DecidedMay 12, 1949
Docket4287
StatusPublished
Cited by8 cases

This text of 174 F.2d 452 (Tag Mfrs. Institute v. Federal Trade Commission) is published on Counsel Stack Legal Research, covering Court of Appeals for the First Circuit primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Tag Mfrs. Institute v. Federal Trade Commission, 174 F.2d 452, 1949 U.S. App. LEXIS 4526, 1949 Trade Cas. (CCH) 62,421 (1st Cir. 1949).

Opinion

MAGRUDER, Chief Judge.

Petitioners in this case ask us, pursuant to the authority of § 5(c) of the Federal Trade Commission Act, as amended, 38 Stat. 719, 52 Stat. 112, 15 U.S.C.A. § 45(c), to review and set aside or modify a cease and desist order of the Federal Trade Commission. The petition contains sufficient allegations of fact to establish this court as a proper forum for review.

On May 2, 1941, the Commission issued its complaint against the present petitioners, the Tag Manufacturers Institute (hereinafter called the Institute), an unincorporated trade association, Frank H. Baxter, trading under the name of Frank H. Baxter Associates, individually and as secretary-treasurer and executive director of i the Institute, and twenty-nine corporations | and two partnerships each engaged in the I business of manufacturing tag products. The complaint alleged that beginning more than three years prior to May 2, 1941, and continuing to that date, petitioners “have entered into and carried out an understanding, agreement, combination, and conspiracy to restrict, restrain, suppress and eliminate price competition in the sale and distribution of said tag products” in interstate commerce; that pursuant to said agreement, petitioners “have fixed and maintained, and still fix and maintain, uniform prices, terms and conditions of sale for said tag products”; that the acts and practices of petitioners “have a dangerous tendency to and have actually hindered and prevented price competition” in the sale of tags in interstate commerce, have placed in *453 petitioners the power to control and enhance prices on said products, have unreasonably restrained such commerce “and constitute unfair methods of competition in commerce within the intent and meaning of the Federal Trade Commission Act.”

There followed a protracted proceeding before the Commission, with a transcript of testimony of more than 2500 pages and exhibits numbering 1500 more or less. Finally, after a hearing on exceptions to the trial examiner’s report, the Commission on May 19, 1947, issued its findings of fact and the cease and desist order now under review.

The manufacturing petitioners sell and distribute approximately 95 per cent of the tag products purchased and used in the United States, with 55 per cent of the business of the industry shared by the four largest manufacturers.

Certain standardized tags are made in advance of sale and sold out of stock, such as plain unprinted stock shipping tags. However, over 80 per cent of the business is in made-to-order tags, the varieties of which are almost unlimited, representing as they do selective combinations of materials and processes, or component elements, in various sizes and shapes. The much greater part of the products of the industry, particularly of made-to-order tags, is sold direct to consumers, but there is a considerable volume of sales to distributors and others for resale. To some extent, tag manufacturers buy from other manufacturers, for resale, types of tags which they do not themselves manufacture. Orders for tags are generally small in dollar value, averaging between $20 to $40, and a thousand or more orders for tags are placed with manufacturers each business day.

In such an industry, it would evidently not be practicable for a manufacturer to give a price on each order, based upon an individual cost estimate of that order. Hence, early in the history of the industry, manufacturers began to issue price lists to their salesmen, distributors and customers. The simple stock tags were customarily listed at stated prices for the finished product. With respect to the more elaborate, and infinitely various made-to-order tags, the price lists would enumerate the prices of the various basic components, such ,as tag stock, strings, wires, punches, eyelets, stapling, gumming, printing, etc.' — from which the price for any particular tag, made up from the desired combination of components, might be computed. 1

A price list is normally not construed to be a general offer in the sense that a contract would be formed by a communication from an intending buyer stating that he agrees to take a specific quantity of the goods at the listed price; rather, the preferred construction is that the price list is merely an invitation to customers to make offers to buy on the basis of the list prices. 1 Williston on Contracts, Rev. Ed.1936, § 27. The price list does serve to indicate to the trade the scale of prices which the seller hopes and expects to maintain in the generality of future transactions until further notice. If he should later *454 .wish to take advantage of changed market conditions warranting an increase in the price level,- he would naturally put out a revised price list. If, on the other hand, the seller experiences difficulty in maintaining the scale of prices in his extant price list, and is increasingly obliged to make, off-list sales at lower prices, the price list will eventually lose its significance and a revised one will be issued to the trade. In other words, from the nature of things it is reasonably to be expected that off-list sales would be the exception rather than the rule, and that the greater portion of sales would be at the prices stated in the seller’s current price list. This is particularly true in an industry such as the tag industry, with its wide variety of products and tremendous number of sales transactions each of small dollar volume on the average.

The issuance of price lists by tag manufacturers had become established as a general practice in the industry prior to the formation of the Institute and prior to the execution of the various Tag Industry Agreements, later to be described, which formed 'the principal basis of the Commission’s complaint against petitioners.

The Institute was organized in 1933, and has operated continuously since that time. All the manufacturing petitioners have become members of the Institute. At all times since its organization, the active management of the Institute has been in the hand's of petitioner Frank H. Baxter, its secretary-treasurer and executive director. The Institute has concerned, itself with typical trade association activities, and among other things has fostered efforts at more refined standardization of tag products and components thereof.

While the National Industrial Recovery Act, 48 Stat. 195, was in effect, a Code of Fair Competition for the Tag Industry was promulgated February 1, 1934. The Code Authority consisted of the Executive Committee of the Institute and such other persons as the Administrator for Industrial Recovery designated. Under the Code, a so-called “open-price plan of selling” was prescribed, under which each member of the industry was required to file a schedule of his prices and terms of sale; manufacturers who did not file such a schedule were “deemed to have filed a schedule conforming * * * with the schedule * * * on file which states the lowest price and the most favorable terms.” It was provided that no filed schedule “shall be such as to permit the sale of any product at less than the cost thereof” to the filing member, determined in a manner therein-after prescribed. Further, it was provided that no member of the industry “shall sell such product for less than such price or upon terms or conditions more favorable” than stated in his filed price schedule.

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174 F.2d 452, 1949 U.S. App. LEXIS 4526, 1949 Trade Cas. (CCH) 62,421, Counsel Stack Legal Research, https://law.counselstack.com/opinion/tag-mfrs-institute-v-federal-trade-commission-ca1-1949.