Sydney v. Coca-Cola Co.

569 S.W.2d 11, 1978 Mo. App. LEXIS 2146
CourtMissouri Court of Appeals
DecidedJune 12, 1978
DocketKCD 29012
StatusPublished
Cited by13 cases

This text of 569 S.W.2d 11 (Sydney v. Coca-Cola Co.) is published on Counsel Stack Legal Research, covering Missouri Court of Appeals primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Sydney v. Coca-Cola Co., 569 S.W.2d 11, 1978 Mo. App. LEXIS 2146 (Mo. Ct. App. 1978).

Opinion

PER CURIAM.

Plaintiffs brought an action seeking actual and punitive damages against defendant for removal of a Coca-Cola sign from the roof of certain premises occupied by plaintiffs in a suburban shopping center complex owned by a third party. Defendant was fully absolved by a jury and plaintiffs have appealed.

Plaintiffs rely on seven instances of purported trial error as grounds for relief on appeal. In addition to responding to each of the seven grounds individually, defendant submits that the verdict and judgment below in its favor should be affirmed because plaintiffs failed to make a submis-sible case. Two well established principles immediately come into play by reason of defendant’s stance on the want of evidence. One, the seven purported instances of trial error relied on by plaintiffs are immaterial and of no decisional moment on appeal if plaintiffs failed to make a submissible case. Osborn v. McBride, 400 S.W.2d 185, 188 (Mo.1966); Hoock v. S. S. Kresge Co., 230 S.W.2d 758, 761 (Mo. banc 1950); and Cottonwood Fibre Co. v. Thompson, 359 Mo. 1062, 225 S.W.2d 702, 708 (1950). Two, plaintiffs will not be heard to advance and this court will not entertain a theory of recovery on appeal different from that relied upon at the trial level. Morris v. Kansas City, 391 S.W.2d 198, 200 (Mo.1965); and Corning Truck & Radiator Serv. v. J. W. M. Inc., 542 S.W.2d 520, 527 (Mo.App. 1976).

Before the effect of the above principles can be fully reckoned with, plaintiffs’ theory of recovery at the trial court level must first be ascertained. On appeal plaintiffs take the position that two theories of recovery were embodied in their petition and advanced throughout the trial, namely, trespass to realty and trover for conversion of the sign. It is appropriate at this juncture to be reminded that the theory of a case is framed by the pleadings either as drawn or as amended by the evidence. State ex rel. Conaway v. Consolidated School District No. 4 of Iron County, 417 S.W.2d 657, 659 (Mo. banc 1967); White v. Scarritt, 341 Mo. 1004, 111 S.W.2d 18, 21 (1937); Miller v. Ranson and Company, 407 S.W.2d 48, 53 (Mo.App.1966); Rule 55.33(b).

*13 This case went to trial on plaintiffs’ third amended petition, all of which suggests that plaintiffs labored under considerable difficulty in coming to grips with a definite legal theory upon which to rest their purported right of recovery. Plaintiffs’ third amended petition in its own right is far from and exemplar of clarity, and is, unfortunately, laced with considerable vagueness and uncertainty. After taking a hard look at it the only conclusion to be drawn is that it pleaded nothing more than an action of trover for conversion of a Coca-Cola sign in which plaintiffs claimed some vague property interest. The only mention pleadingwise of an entry upon real property, at best, was the whisper of a hint that conversion of the Coca-Cola sign was effected or perpetrated by going onto the roof of the premises occupied by plaintiffs. Pleadingwise, plaintiffs attached no significance to or claim of damages for defendant’s entry upon the realty to remove the sign. Plaintiffs’ emphasis, pleadingwise, was upon.the taking of the sign and their claim for damages (actual and punitive) was restricted to its taking and removal as reflected by the fact that the only actual damages claimed were for the intrinsic value of the sign and the loss of business occasioned by the unavailability of the sign to beckon customers to their place of business. From a pragmatic point of view, the following excerpt from the opening statement to the jury made by plaintiffs’ counsel, constitutes a telling and definitive revelation that plaintiffs’ theory of recovery was an action of trover for conversion of the sign: “Based upon these facts and other evidence, we will expect to prove to you, or show you, that the taking of the sign was malicious and based upon this we will ask you to bring in a penalty for the Coca-Cola Company . . . ”. (Emphasis added.) Suffice it to say, the evidence adduced at the trial did not broaden or amend the pleadings and the case was submitted to the jury on a theory of conversion of the Coca-Cola sign.

Having concluded that plaintiffs’ theory of recovery below was limited to an action of trover for conversion of the Coca-Cola sign, all to the exclusion of any present claim or argument that trespass to realty was conjunctively pleaded and advanced as a viable theory of recovery, attention now focuses on whether plaintiffs made a submissible case under their pleaded theory. In determining whether plaintiffs made a submissible case, the evidence must be viewed in the light most favorable to them and defendant’s evidence, except as it aided plaintiffs, must be disregarded. Citizens Bank of Festus v. Missouri Natural Gas Co., 314 S.W.2d 709, 710 (Mo.1958); and Fenneren v. Smith, 316 S.W.2d 602, 606 (Mo.1958).

The Coca-Cola sign in question was bought, paid for, owned and maintained by defendant. At plaintiffs’ request and defendant’s expense it was erected on the roof area over certain premises housing a “malt shop” occupied and operated by plaintiffs in a suburban shopping center complex which was owned by a third party. Plaintiffs understood that the Coca-Cola sign would cease to be available to advertise and beckon customers to the “malt shop” if and when they terminated the use of Coca-Cola products. Plaintiffs terminated their use of Coca-Cola products and defendant removed its Coca-Cola sign from the roof of that portion of the premises in the suburban shopping center complex occupied by plaintiffs in the operation of their “malt shop”.

Kessler v. Reed, 481 S.W.2d 559, 562 (Mo.App.1972), holds that in order to maintain an action of trover the plaintiff must have “title to, or a right of property in, and a right to the immediate possession of the property concerned at the time of the alleged conversion”. See also: Twellman v. Lindell Trust Co., 534 S.W.2d 83, 97 (Mo. App.1976); National Surety Corporation v. Hochman, 313 S.W.2d 776, 780 (Mo.App. 1958); and Jackson v. Rothschild,

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569 S.W.2d 11, 1978 Mo. App. LEXIS 2146, Counsel Stack Legal Research, https://law.counselstack.com/opinion/sydney-v-coca-cola-co-moctapp-1978.