Subscription Television, Inc. v. Southern California Theatre Owners Ass'n

576 F.2d 230
CourtCourt of Appeals for the Ninth Circuit
DecidedMay 31, 1978
DocketNos. 75-2059 and 75-1961
StatusPublished
Cited by32 cases

This text of 576 F.2d 230 (Subscription Television, Inc. v. Southern California Theatre Owners Ass'n) is published on Counsel Stack Legal Research, covering Court of Appeals for the Ninth Circuit primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Subscription Television, Inc. v. Southern California Theatre Owners Ass'n, 576 F.2d 230 (9th Cir. 1978).

Opinion

MERRILL, Circuit Judge:

The question on appeal is whether the Noerr-Pennington doctrine1 exempts from the Sherman Act a conspiracy or combination to restrain trade by securing the enactment by the voters of California of an initiative measure later held to be unconstitutional. The district court held that it did and granted a directed verdict for the defendants. This appeal was taken.2 We affirm.

The case involves “subscription television,” also referred to as “pay television,” a new concept in television developed in the early 1960’s by which the programs were to be transmitted by telephone lines and the subscriber would secure entertainment comparable to that presented in theatres offering contemporary motion pictures, drama, [232]*232danee and the like; and this without interruption by commercial advertising.

Appellant Subscription Television, Inc., was formed to engage in the business of pay television. It filed an initial registration statement with the Securities and Exchange Commission and proceeded in an effort to interest capital, announcing its .intention to commence operations in Los Angeles and San Francisco. California theatre owners promptly organized with the objective of putting down this competitive threat to the theatre business. Their opposition took the form of seeking the enactment of direct legislation through California’s initiative process. Their intention to do so was publicized by extensive advertising in the financial pages of newspapers throughout the country. An anti-pay television initiative was drafted. Known as Proposition 15, it qualified for the ballot and passed by a substantial margin in the general election on November 3, 1964. A year and a half later, in Weaver v. Jordan, 64 Cal.2d 235, 49 Cal.Rptr. 537, 411 P.2d 289, cert. denied, 385 U.S. 844, 87 S.Ct. 49, 17 L.Ed.2d 75 (1966), the Supreme Court of California held the Act to be unconstitutional as infringing the federal and state guaranties of free speech. Appellants, too exhausted financially to enjoy the fruits of their victory, having already abandoned their plans to engage in business, commenced this action for treble damages under § 4 of the Clayton Act, 15 U.S.C. § 15, alleging a conspiracy to restrain trade in violation of § 1 of the Sherman Act, 15 U.S.C. § 1. As we have noted, the district court, holding the Noerr-Pennington doctrine to apply, granted a directed verdict in favor of the defendants.

In Eastern Railroad Presidents Conference v. Noerr Motor Freight, Inc., 365 U.S. 127, 81 S.Ct. 523, 5 L.Ed.2d 464 (1961), the Supreme Court held that attempts to influence legislative action cannot be the basis of an antitrust violation, because:

“ * * * the Sherman Act does not prohibit two or more persons from associating together in an attempt to persuade the legislature or the executive to take particular action with respect to a law that would produce a restraint or a monopoly.”

365 U.S. at 136, 81 S.Ct. at 529. In spite of the trial court's finding that the sole purpose was to stifle competition through tactics which were deceptive and unethical, the Court found the lobbying activities to be immune from the antitrust laws because political activities are protected by the first amendment right of petition. The Court stated:

“The right of the people to inform their representatives in government of their desires with respect to the passage or enforcement of laws cannot properly be made to depend upon their intent in doing so.”

365 U.S. at 139, 81 S.Ct. at 530.

In United Mine Workers v. Pennington, 381 U.S. 657, 85 S.Ct. 1585, 14 L.Ed.2d 626 (1965), the Court made it clear that the defendants’ purpose in seeking political action is irrelevant, because:

“Noerr shields from the Sherman Act a concerted effort to influence public officials regardless of intent or purpose * *. Joint efforts to influence public officials do not violate the antitrust laws even though intended to eliminate competition.”

381 U.S. at 670, 85 S.Ct. at 1593.

Appellants do not argue that the Noerr-Pennington doctrine is inapplicable because the theatre owners sought political action through the initiative process rather than through the legislature. This concession is sound. It is now clear that the same principles govern attempts to influence legislative, executive, administrative and judicial proceedings and should also govern attempts to legislate through the initiative process.3

[233]*233Appellants contend that the district court erred in granting a directed verdict for the defendants and thereby taking the case from the jury, because the evidence would justify a finding that the theatre owners’ activities were a sham; that they were actually designed to interfere with the public offering of Subscription Television’s stock and that the theatre owners knew that Proposition 15 was unconstitutional.

Appellants point out that the Noerr-Pennington doctrine protects only those activities that are a “genuine effort to influence legislation.” Eastern Railroad Presidents Conference v. Noerr Motor Freight, Inc., supra, 365 U.S. at 144, 81 S.Ct. 523. They rely on the statement in Noerr that:

“There may be situations in which a publicity campaign, ostensibly directed toward influencing governmental action, is a mere sham to cover what is actually nothing more than an attempt to interfere directly with the business relationships of a competitor and the application of the Sherman Act would be justified.”

365 U.S. at 144, 81 S.Ct. at 533. Subscription Television argues that the initiative itself and especially the initial advertisements placed by the defendants were actually intended to interfere with Subscription Television’s public offering and to eliminate Subscription Television as a potential competitor by blocking its initial financing efforts.

We cannot agree. The Court in Noerr held that the railroad’s publicity campaign was immune even though the trial court had found that its sole purpose was anti-competitive, finding the sham exception inapplicable, because:

“No one denies that the railroads were making a genuine effort to influence legislation and law enforcement practices. Indeed, if the version of the facts set forth in the truckers’ complaint is fully credited, as it was by the courts below, that effort was not only genuine but also highly successful. Under these circumstances, we conclude that no attempt to interfere with business relationships in a manner proscribed by the Sherman Act is involved in this case.”

365 U.S. at 144, 81 S.Ct. at 533. This court has narrowly interpreted the sham exception, Franchise Realty Interstate Corp. v. S. F. Local Joint Exec. Bd. of Culinary Workers, supra, 542 F.2d at 1081.

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Bluebook (online)
576 F.2d 230, Counsel Stack Legal Research, https://law.counselstack.com/opinion/subscription-television-inc-v-southern-california-theatre-owners-assn-ca9-1978.