Strong v. LifeStance Health Group Incorporated

CourtDistrict Court, D. Arizona
DecidedJanuary 28, 2025
Docket2:23-cv-00682
StatusUnknown

This text of Strong v. LifeStance Health Group Incorporated (Strong v. LifeStance Health Group Incorporated) is published on Counsel Stack Legal Research, covering District Court, D. Arizona primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Strong v. LifeStance Health Group Incorporated, (D. Ariz. 2025).

Opinion

1 WO 2 3 4 5 6 IN THE UNITED STATES DISTRICT COURT 7 FOR THE DISTRICT OF ARIZONA

9 Montana Strong, et al., No. CV-23-00682-PHX-KML

10 Plaintiffs, ORDER

11 v.

12 LifeStance Health Group Incorporated,

13 Defendant. 14 15 Montana Strong and Debra Yick filed this suit against LifeStance Health Group, 16 Inc., alleging federal and state claims based on tracking technology LifeStance allegedly 17 used on its website. LifeStance seeks dismissal of all claims but most of plaintiffs’ claims 18 are adequately pleaded. Therefore, the motion to dismiss is granted in part and denied in 19 part. Plaintiffs’ intrusion-upon-seclusion claim is dismissed without leave to amend and 20 their other claims may proceed. 21 I. Factual Background 22 LifeStance is a mental healthcare company that offers “outpatient care services via 23 in-person locations and telemedicine.” (Doc. 32 at 5.1) LifeStance has 600 locations and 24 “employs more than 5,200 psychiatrists, advance practice nurses, psychologists and 25 therapists.” (Doc. 32 at 5.) Those professionals provide treatment for conditions such as 26 depression, PTSD, and bipolar disorder. (Doc. 32 at 22.) LifeStance markets and provides 27 its services through a website, www.LifeStance.com. (Doc. 32 at 4.) Opting “to put its 28 1 The record citations are to the pagination generated by ECF. 1 profits over the privacy of its Users, . . . LifeStance installed certain tracking technologies 2 on its website in order to intercept and to send personally identifiable information (‘PII’) 3 and protected health information (‘PHI’)2 . . . to third parties such as Meta Platforms, Inc. 4 d/b/a Facebook3 . . . without the informed consent of its users.” (Doc. 32 at 6.) The tracking 5 technology central to this case is known as the “Meta Pixel,” or simply “the Pixel.” 6 The Pixel is “[i]nvisible to the naked eye” and “is a piece of code that tracks people 7 and [the] type of actions they take as they interact with a website.” (Doc. 32 at 6.) The 8 tracked actions include “which buttons the person clicks” and “the text or phrases they type 9 into various portions of the website.” (Doc. 32 at 6.) The Pixel duplicates the user’s 10 communications and “send[s] those communications to Facebook.” (Doc. 32 at 30.) This 11 transmission to Facebook “occurs contemporaneously, invisibly and without the [user’s] 12 knowledge.” (Doc. 32 at 30.) The information captured by the Pixel and sent to Facebook 13 “is then linked to users’ unique Facebook user ID . . . which allows Facebook and other 14 third parties to personally identify those users and associates their private information with 15 their Facebook profiles.” (Doc. 32 at 6–7.) 16 Based on the ability to match the information the Pixel sends to Facebook with a 17 Facebook user ID, plaintiffs claim “there is no anonymity in the information disclosed to 18 Facebook.” (Doc. 32 at 7.) According to plaintiffs, the Pixel “disclosed information that 19 allows a third party (e.g., Facebook) to know when and where a specific patient was seeking 20 confidential medical care, for what mental health condition, and the precise care they 21 sought or received.” (Doc. 32 at 8.) “Facebook, in turn, sells users’ [private information] 22 to third-party marketers who geo-target plaintiffs’ and class members’ Meta accounts” 23 based on that information. (Doc. 32 at 8.) 24 II. Parties and Claims 25 Plaintiff Montana Strong is a resident of New York, plaintiff Debra Yick is a 26 resident of California, and LifeStance is a Delaware corporation with its principal place of 27 2 This order refers to PII and PHI collectively as “private information.” 28 3 The parties appear to use “Facebook” and “Meta” interchangeably and the court does the same. 1 business in Arizona. (Doc. 32 at 15.) While in New York, Strong accessed LifeStance’s 2 website to locate mental health providers in New York, “communicate with healthcare 3 providers, research particular medical concerns and treatments, fill out forms, [and] 4 schedule and attend appointments.” (Doc. 32 at 62-63.) While using the website, Strong 5 also “provided her medical history and her height, weight and ethnicity.” (Doc. 32 at 63.) 6 As for Yick, she accessed the website while she was in California, and she performed 7 similar tasks to Strong. (Doc. 32 at 64-64.) Both Strong and Yick subsequently received 8 “targeted advertisements” on their social media accounts, including advertisements 9 relevant to their particular mental health conditions. (Doc. 32 at 64.) 10 Based on LifeStance’s use of the Pixel and the parties’ locations, the complaint 11 alleges claims under federal, Arizona, New York, and California law. Strong and Yick 12 together allege a federal and Arizona state-law claim on behalf of a putative nationwide 13 class that includes all individuals in the United States who visited the website and had their 14 private information disclosed. Strong separately alleges a claim under New York law and 15 seeks to represent a New York class that includes all individuals in New York who had 16 their private information disclosed. And Yick separately alleges claims under California 17 law and seeks to represent a California class including all individuals in California who 18 had their private information disclosed. 19 The amended complaint asserts the following eight claims on behalf of the identified 20 groups: 21 1. Violation of the California Invasion of Privacy Act (California class); 22 2. Violation of the California Confidentiality of Medical Information Act 23 (California class); 24 3. Violations of Electronic Communications Privacy Act (Nationwide class); 25 4. Violation of California Unfair Competition Law (Unlawful Business 26 Practices Prong) (California class); 27 5. Violation of the California Unfair Competition Law (Unfair Prong) 28 (California class); 1 6. Violation of the Arizona Consumer Fraud Act (Nationwide class); 2 7. Violation of New York General Business Law (New York class); 3 8. Arizona Common Law Invasion of Property (Nationwide class). 4 In briefing the motion to dismiss, the parties grouped the analysis of similar claims 5 together. The court does the same here. 6 III. Legal Standard 7 “To survive a motion to dismiss, a complaint must contain sufficient factual matter, 8 accepted as true, to ‘state a claim to relief that is plausible on its face.’” Ashcroft v. Iqbal, 9 556 U.S. 662, 678 (2009) (quoting Bell Atl. Corp. v. Twombly, 550 U.S. 544, 555 (2007) 10 (internal citations omitted)). This is not a “probability requirement,” but a requirement that 11 the factual allegations show “more than a sheer possibility that a defendant has acted 12 unlawfully.” Id. A claim is facially plausible “when the plaintiff pleads factual content that 13 allows the court to draw the reasonable inference that the defendant is liable for the 14 misconduct alleged.” Id. “[D]etermining whether a complaint states a plausible claim is 15 context specific, requiring the reviewing court to draw on its experience and common 16 sense.” Id. at 663–64. 17 IV. Wiretap Claims 18 Plaintiffs’ sole claim under federal law is a wiretap claim under the Electronic 19 Communications Privacy Act (the “Wiretap Act”), 18 U.S.C. § 2511(1). Yick brings a 20 similar claim under section 931(a) of the California Invasion of Privacy Act (“CIPA”). 21 Much of the analysis for the Wiretap Act and CIPA “is the same[.]” Brodsky v. Apple Inc., 22 445 F. Supp. 3d 110, 127 (N.D. Cal. 2020) (quotation omitted); see also In re Meta Pixel 23 Healthcare Litigation, 647 F. Supp. 3d 778, 798 (N.D. Cal. 2022) (analyzing Wiretap Act 24 claim and then only analyzing defendant’s additional defense under CIPA).

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Strong v. LifeStance Health Group Incorporated, Counsel Stack Legal Research, https://law.counselstack.com/opinion/strong-v-lifestance-health-group-incorporated-azd-2025.