State of Missouri, Appellant/Cross-Respondent v. American Tobacco Co., Respondents/Cross-Appellants.

CourtMissouri Court of Appeals
DecidedSeptember 22, 2015
DocketED101542
StatusPublished

This text of State of Missouri, Appellant/Cross-Respondent v. American Tobacco Co., Respondents/Cross-Appellants. (State of Missouri, Appellant/Cross-Respondent v. American Tobacco Co., Respondents/Cross-Appellants.) is published on Counsel Stack Legal Research, covering Missouri Court of Appeals primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
State of Missouri, Appellant/Cross-Respondent v. American Tobacco Co., Respondents/Cross-Appellants., (Mo. Ct. App. 2015).

Opinion

In the Missouri Court of Appeals Eastern District DIVISION FOUR

STATE OF MISSOURI, ) No. ED101542 ) Appellant/Cross-Respondent, ) Appeal from the Circuit Court ) of the City of St. Louis vs. ) ) Honorable Jimmie M. Edwards AMERICAN TOBACCO CO., ET AL., ) ) Respondents/Cross-Appellants. ) FILED: September 22, 2015

The State of Missouri ("Missouri") appeals from the trial court's Amended Order and

Judgment denying Missouri's motion to vacate the Non-Diligence Award and confirming the

Final Award entered in the 2003 Non-Participating Manufacturers' ("NPMs") Adjustment

Arbitration. Missouri also appeals from the trial court's judgment denying Missouri's motion to

compel a single-state arbitration between only it and the Participating Manufacturers ("PMs") of

cigarettes and other tobacco products, which entered into a Master Settlement Agreement

("MSA") with Missouri and fifty-one other States and U.S. Territories ("States"), to determine

whether Missouri diligently enforced its "Qualifying Statute" in 2004. The PMs cross-appeal

from the trial court's modification of the Settlement Award, ordering the Independent Auditor

("IA") to treat the twenty Signatory States whose diligence was contested, but not required to be

proven, as non-diligent when calculating the NPMs' Adjustment applicable to the amount owed

to Missouri for 2003. We reverse. I. Background

This case began in 1997 – approximately eighteen years ago – when Missouri filed suit

against several tobacco companies for health care costs and other damages imposed upon the

state by cigarette smoking. State ex rel. Nixon v. American Tobacco Co., Inc., 34 S.W.3d 122,

125 (Mo. banc 2000); "ABCs of the Tobacco Master Settlement Agreement,"

www.naag.org/publications/naagazette/volume_1_number_2; Master Settlement Agreement,

http://www.naag.org/assets/redesign/files/msa-tobacco/MSA.pdf. Around the same time, more

than forty states commenced similar litigation, asserting various consumer protection claims for

monetary, equitable, and injunctive relief against certain tobacco product manufacturers and

others as defendants. "ABCs of the Tobacco Master Settlement Agreement,"

www.naag.org/publications/naagazette/volume_1_number_2; Master Settlement Agreement,

http://www.naag.org/assets/redesign/files/msa-tobacco/MSA.pdf.

In November 1998, more than forty states and territories ("States") reached a "landmark

agreement," known as the MSA, with four major manufacturers in the cigarette industry, known

as the "original" Participating Manufacturers ("OPMs").1 Lorillard Tobacco Co. v. Reilly, 533

U.S. 525, 533 (2001). Since 1998, more than forty "subsequent" Participating Manufacturers

("SPMs") have joined the MSA under similar terms as the OPMs.2 (Collectively, OPMs and

SPMs are referred to as "PMs"). The MSA was approved by the circuit court in March 1999.

In the MSA, the "Signatory States"3 settled their consumer protection claims against the

tobacco companies in exchange for monetary payments and permanent injunctive relief,

1 The major tobacco companies included in the OPMs are Lorillard, Philip Morris, R.J. Reynolds, and Brown & Williamson Tobacco Corp. 2 A listing of PMs can be found at "Participating Manufacturers under the Master Settlement Agreement as of June 12, 2015," available at http://www.naag.org/assets/redesign/files/Tabacco/2015-06-12%20PM%20List.pdf. 3 The Signatory States include 46 states (all but Mississippi, Minnesota, Florida, and Texas, which settled separately with major tobacco companies), the District of Columbia, Puerto Rico, and territories of the Virgin Islands, American Samoa, Guam, and the Northern Mariana Islands.

2 designed to reduce cigarette smoking in the U.S. and compensate, in part, for the health care

costs associated with treating tobacco-related diseases under state Medicaid programs. "ABCs of

the Tobacco Master Settlement Agreement,"

http://www.naag.org/publications/naagazette/volume_1_number_2/the_abcs_of_the_tobacco_ma

ster_settlement_agreement.php. In exchange for the States' release of their claims against the

PMs, the MSA requires PMs to permanently restrict targeting youth through their advertising,

marketing, and promotion of tobacco products, to make annual payment of billions of dollars to

the States in perpetuity, and to contribute $1.5 billion to establish what has become the American

Legacy Foundation, an entity dedicated to counter-advertising and public education against

cigarette smoking. MSA, available at http://www.naag.org/assets/redesign/files/msa-

tobacco/MSA.pdf (hereinafter "MSA").

The MSA sets forth the specific amount all PMs agree to pay the States each year based

on their relative market share, subject to a number of adjustments calculated by an Independent

Auditor ("IA"). MSA, § IX.4 The adjustment at the center of this dispute is the Non-

Participating Manufacturer ("NPM") Adjustment found in Section IX of the MSA, which

potentially can reduce the payments to the States. Once the IA calculates all the adjustments, the

PMs make their annual payments to an escrow agent, which then apportions the funds to each

State according to its previously negotiated "allocable share." MSA, Exhibit A. Missouri's

allocable share is 2.2746011%, meaning that each year Missouri receives approximately 2.27%

of the total annual payments made by the PMs. MSA, Exhibit A.

4 These adjustments include the Inflation Adjustment, the Volume Adjustment, the Previously Settled States Reduction, the Non-Settling States Reduction, the Non-Participating Manufacturer ("NPM") Adjustment, the offset for miscalculated or disputed payments described in subsection XI(i), the Federal Tobacco Legislation Offset, the Litigating Releasing Parties Offset, and the offsets for "claims-over" described in subsections XII(a)(4)(B) and XII(a)(8). MSA, § IX(c).

3 Based on 2002 sales, the PMs were obligated to pay the States approximately $6.4 billion

on April 15, 2003. Of that amount, Missouri's share was approximately $146 million.

Non-Participating Manufacturer Adjustment.

Some tobacco manufacturers elected not to participate in the MSA; these Non-

Participating Manufacturers ("NPMs") are not required to make annual payments to the States,

nor are they bound by the MSA's advertising restrictions. The NPMs could theoretically price

their cigarettes at lower and more competitive rates than the PMs, and thus undermine the MSA's

public health goals by shifting market share from the PMs to NPMs. The MSA, however,

attempts to ameliorate this cost disparity between PMs and NPMs by giving PMs an "NPM

Adjustment," an adjustment which can lower the PMs' payment obligation to the States if two

conditions are met:

1) The PMs suffer a "Market Share Loss," meaning that in considering the national market (not the market in any given State), the PMs' market share decreased by more than two percentage points as compared to 1997 levels; and

2) The IA finds that the MSA was a "significant factor" contributing to that national Market Share Loss.

MSA, §§ IX(d)(1)(A), (B)(iii), (C). If both conditions are met, the NPM Adjustment lowers the

PMs' payment obligation that year by three times the percentage of national market share that the

PMs lost in excess of the 2% threshold. The NPM Adjustment percentage is deducted from

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State of Missouri, Appellant/Cross-Respondent v. American Tobacco Co., Respondents/Cross-Appellants., Counsel Stack Legal Research, https://law.counselstack.com/opinion/state-of-missouri-appellantcross-respondent-v-amer-moctapp-2015.