Source Capital Funding Incorporated v. Barrett Financial Group LLC

CourtDistrict Court, D. Arizona
DecidedNovember 14, 2023
Docket2:23-cv-02113
StatusUnknown

This text of Source Capital Funding Incorporated v. Barrett Financial Group LLC (Source Capital Funding Incorporated v. Barrett Financial Group LLC) is published on Counsel Stack Legal Research, covering District Court, D. Arizona primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Source Capital Funding Incorporated v. Barrett Financial Group LLC, (D. Ariz. 2023).

Opinion

1 WO 2 3 4 5 6 IN THE UNITED STATES DISTRICT COURT 7 FOR THE DISTRICT OF ARIZONA

9 Source Capital Funding Incorporated No. CV-23-02113-PHX-DWL

10 Plaintiff, ORDER

11 v.

12 Barrett Financial Group, LLC, et al.,

13 Defendants. 14 15 Beginning in October 2022, a digital marketing firm called Personal Public 16 Relations, LLC, dba Search Control (“Search Control”) sent notices to Google alleging that 17 Source Capital Funding, Inc. (“Source Capital” or “Plaintiff”), a California-based hard 18 money lender, was engaging in copyright infringement by displaying, on its website, 19 certain text and images derived from other websites. Upon receipt of the notices, Google 20 delisted and/or deindexed several of Source Capital’s websites, allegedly causing Source 21 Capital to sustain significant economic damages. 22 In this action, Source Capital alleges that Search Control submitted these notices on 23 behalf of Barrett Financial Group, LLC (“Barrett”), an Arizona-based competitor of Source 24 Capital, and that Barrett (as well as other certain defendants, including Michael Iucalano 25 (“Iucalano”)) thus violated § 512(f) of the Digital Millennium Copyright Act (“DMCA”). 26 Source Capital also asserts related claims for tortious interference with prospective 27 economic advantage, unfair competition, and declaratory relief. 28 Now pending before the Court is a motion to dismiss filed by Barrett and joined by 1 Iucalano. (Docs. 15, 25.) For the reasons that follow, the motion is granted as to Counts 2 One, Two, and Three and Source Capital is granted leave to amend.1 3 BACKGROUND 4 I. Factual Allegations 5 The following facts, presumed true, are derived from Source Capital’s operative 6 pleading, the First Amended Complaint (“FAC”). (Doc. 5.) 7 A. The Current And Former Parties 8 Source Capital is a California private money lender. (Id. ¶¶ 5, 23.) It “is an A+ 9 Accredited Business with the Better Business Bureau.” (Id. ¶ 26.) Source Capital invests 10 heavily in “advertising and search optimization” because “[t]he vast majority of [its] leads 11 and resulting business are generated via this online advertising.” (Id. ¶ 29.) 12 Barrett is an Arizona mortgage broker “and a direct competitor to Source Capital in 13 the hard money lending space.” (Id. ¶¶ 6, 24.) 14 Iucalano works as a licensed mortgage broker in Arizona. (Id. ¶ 7.) 15 Former Defendant Sidney Baum (“Baum”) works as a mortgage broker and licensed 16 realtor in California. (Id. ¶ 8.)2 17 The FAC alleges that Barrett, Iucalano, and Baum should be referred to collectively 18 as “the Barrett Defendants.” (Id. ¶ 9.) However, as discussed in more detail in later 19 portions of this order, the FAC does not allege any facts suggesting that Iucalano and Baum 20 are affiliated with Barrett in any way (let alone any facts suggesting they were involved in 21 the sending of the challenged DMCA takedown notices). 22 Defendant Personal Public Relations, LLC is an Arizona marketing agency that does 23 business under the trade name of “Search Control.” (Id. ¶¶ 10-11, 25.) 24 Former Defendant Anthony Harding (“Harding”) is an Arizona resident and the

25 1 Count Four of the operative complaint is a claim for declaratory relief regarding the absence of copyright infringement. (Doc. 5 ¶¶ 59-63.) Although Barrett states in broad 26 terms that “[e]ach of Source Capital’s causes of action fails to state a claim and should be dismissed” (Doc. 15-1 at 1), nowhere does Barrett address Count Four. Therefore, the 27 Court will not dismiss Count Four at this time. 28 2 Baum was dismissed as a Defendant before this action was transferred to Arizona. (Doc. 46.) 1 principal of Personal Public Relations. (Id. ¶ 12.)3 The FAC alleges that “‘Search Control,’ 2 ‘Personal Public Relations, LLC’ and ‘Anthony Harding’ are alter-egos of the same 3 individual or enterprise. References to Search Control . . . shall include each of them as 4 though individually named, and/or as jointly and severally liable. . . . Search Control is an 5 agent of Barrett and operates in relation to the allegations of this lawsuit as such. Barrett 6 retains the right to control Search Control and direct its activities concerning the allegations 7 of this lawsuit. Further, the Barrett Defendants and Search Control worked together to 8 commit the wrongful acts alleged herein.” (Id. ¶¶ 13-14.) 9 B. The Challenged Conduct 10 “On or about October 31 and November 3, 2022, Defendants filed false DMCA 11 notices with Google relating to Source Capital’s use of a banner containing text and certain 12 images on Source Capital’s website, hardmoneyfirst.com.” (Id. ¶ 30.) “Defendants 13 claimed in the DMCA notices that Source Capital’s banner and text infringed on 14 copyrighted material from Barrett’s websites . . . hardmoneylenderscalifornia.com [and] 15 hardmoneylendersarizona.com.” (Id. ¶ 31.) More specifically, the DMCA notices stated 16 that “4 content boxes near top of [Source Capital’s] page, beginning with Rates starting at 17 7.99%, up to 70% LTV are copied identically from our website” and that “the original 18 copyrighted text can be found on our website’s homepage.” (Id. ¶ 32, cleaned up.)4 In 19 fact, Source Capital “originally created the banner at issue and has been using it since at 20 least 2015 . . . well before Barrett and/or Search Control started using the banner.” (Id. 21 ¶ 33.) “As further evidence that . . . the banner was copied from Source Capital, the banner 22 on Barrett’s websites indicate[s] that Barrett is an accredited member of the Better Business 23 3 Harding was dismissed as a Defendant before this action was transferred to Arizona. 24 (Doc. 33.) 25 4 Plaintiff filed, as attachments to the FAC, “copies of the respective public records of the DMCA notices.” (Doc. 5 at 17-25.) Barrett relies on those attachments in support 26 of its dismissal arguments (Doc. 15-1 at 2), and Source Capital does not object to such reliance in its response. (Doc. 34.) The Court agrees with Barrett that it may consider the 27 attachments without converting the motion to dismiss into a motion for summary judgment. United States v. Ritchie, 342 F.3d 903, 908 (9th Cir. 2003) (“A court may . . . consider 28 certain materials [including] documents attached to the complaint . . . without converting the motion to dismiss into a motion for summary judgment.”). 1 Bureau . . . , which Source Capital is, and Barrett is not.” (Id.) 2 Source Capital alleges that “Defendants’ assertions made in the DMCA notice” 3 were “knowingly false” and were “specifically designed to harm and damage Barrett’s 4 competitor, Source Capital, during one of the busiest times of the year for Source Capital.” 5 (Id. ¶¶ 34, 36.) “Defendants specifically targeted selective pages on Source Capital’s 6 websites that have historically been the most visited and highly trafficked . . . in order to 7 inflict maximum damage and illegally divert as much potential business from Source 8 Capital as possible.” (Id. ¶ 37.) “Moreover . . . , DMCA filings are public record and 9 anyone doing their due diligence on Source Capital could easily make a decision from 10 Defendants’ false filing to not do business with Source based on this fact alone.” (Id. ¶ 36.) 11 In response to the DMCA notices, “Google delisted and/or subsequently deindexed 12 several of Source Capital’s webpages, in addition to Google compromising Source 13 Capital’s ability to market and drive traffic to its other webpages.” (Id. ¶ 35.) This caused 14 Source Capital to “suffer[] irreparable harm to its reputation and further damage to its 15 business.” (Id.) “Source Capital experienced a drastic decline in website traffic and leads 16 during its busiest times of year, which translates into lost revenue and actual damages 17 caused by Defendants.” (Id.

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Bluebook (online)
Source Capital Funding Incorporated v. Barrett Financial Group LLC, Counsel Stack Legal Research, https://law.counselstack.com/opinion/source-capital-funding-incorporated-v-barrett-financial-group-llc-azd-2023.