Source Capital Funding Incorporated v. Barrett Financial Group LLC

CourtDistrict Court, D. Arizona
DecidedApril 29, 2024
Docket2:23-cv-02113
StatusUnknown

This text of Source Capital Funding Incorporated v. Barrett Financial Group LLC (Source Capital Funding Incorporated v. Barrett Financial Group LLC) is published on Counsel Stack Legal Research, covering District Court, D. Arizona primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Source Capital Funding Incorporated v. Barrett Financial Group LLC, (D. Ariz. 2024).

Opinion

1 WO 2 3 4 5 6 IN THE UNITED STATES DISTRICT COURT 7 FOR THE DISTRICT OF ARIZONA

9 Source Capital Funding Incorporated No. CV-23-02113-PHX-DWL

10 Plaintiff, ORDER

11 v.

12 Barrett Financial Group, LLC, et al.,

13 Defendants. 14 15 Beginning in October 2022, a digital marketing firm called Personal Public 16 Relations, LLC, dba Search Control (“Search Control”) sent notices to Google alleging that 17 Source Capital Funding, Inc. (“Source Capital”), a California-based hard money lender, 18 was engaging in copyright infringement by displaying, on its website, certain text and 19 images derived from other websites. Upon receipt of the notices, Google allegedly delisted 20 and/or deindexed several of Source Capital’s websites, allegedly causing Source Capital to 21 sustain significant economic damages. 22 In this action, Source Capital alleges that Search Control submitted these notices on 23 behalf of Barrett Financial Group, LLC (“Barrett”), an Arizona-based competitor of Source 24 Capital, and one of Barrett’s senior directors, Michael Iuculano (“Iuculano”), and that 25 Barrett and Iuculano thus violated § 512(f) of the Digital Millennium Copyright Act 26 (“DMCA”). Source Capital also asserts claims for tortious interference with prospective 27 economic advantage, unfair competition, and declaratory relief. 28 Now pending before the Court is a motion to dismiss filed by Barrett and joined by 1 Iuculano. (Docs. 67, 72.) For the reasons that follow, the motion is granted in part and 2 denied in part. 3 BACKGROUND 4 I. Factual Allegations 5 The following facts, presumed true, are derived from Source Capital’s operative 6 pleading, the Second Amended Complaint (“SAC”). (Doc. 63.) 7 A. The Parties 8 Source Capital is a California private money lender. (Id. ¶¶ 4, 18.) It “is an A+ 9 Accredited Business with the Better Business Bureau.” (Id. ¶ 21.) Source Capital invests 10 heavily in “advertising and search optimization” because “[t]he vast majority of [its] leads 11 and resulting business are generated via this online advertising.” (Id. ¶ 24.) 12 Barrett is an Arizona mortgage broker “and a direct competitor to Source Capital in 13 the hard money lending space.” (Id. ¶¶ 5, 19.) 14 Iuculano “is a Senior Director at Barrett and . . . has the authority to represent and 15 bind Barrett as its agent. Iuculano is also a Loan Originator and Loan Officer of Barrett,” 16 “maintains his Nationwide Multistate Licensing System (‘NMLS’) license with Barrett,” 17 and “operate[s] under the dba ‘Hard Money Lenders Arizona’ which uses the NMLS 18 license of Barrett.” (Id. ¶ 6.) 19 Search Control is an Arizona marketing agency. (Id. at 2; id. at 7 ¶ 20.) 20 The SAC alleges that “Search Control is an agent of Barrett and Iuculano and 21 operates in relation to the allegations of this lawsuit as such. Barrett and Iuculano retain 22 the right to control Search Control and direct its activities concerning the allegations of this 23 lawsuit. Further, Barrett and Iuculano and Search Control worked together to commit the 24 wrongful acts alleged herein.” (Id. ¶ 8.) 25 B. The Challenged Conduct 26 “On or about October 31 and November 3, 2022, Search Control, on behalf of 27 Iuculano and Barrett, filed false DMCA notices with Google relating to Source Capital’s 28 use of a banner containing text and certain images on Source Capital’s website, 1 hardmoneyfirst.com.” (Id. ¶ 25.) “Search Control claimed in the DMCA notices that 2 Source Capital’s banner and text infringed on copyrighted material from Iuculano and 3 Barrett’s websites . . . hardmoneylenderscalifornia.com [and] 4 hardmoneylendersarizona.com.” (Id. ¶ 26.) More specifically, the DMCA notices stated 5 that “4 content boxes near top of [Source Capital’s] page, beginning with Rates starting at 6 7.99%, up to 70% LTV are copied identically from our website” and that “the original 7 copyrighted text can be found on our website’s homepage.” (Id. ¶ 27, cleaned up.)1 In 8 fact, Source Capital “originally created the banner at issue and has been using it since at 9 least 2015 . . . well before Barrett, Iuculano, and Search Control started using the banner.” 10 (Id. ¶ 28.) “As further evidence that . . . the banner was copied from Source Capital, the 11 banner on Barrett’s websites indicate that Barrett is an accredited member of the Better 12 Business Bureau . . . , which Source Capital is, and Barrett is not.” (Id.) 13 Source Capital alleges that the “assertions made in the DMCA notice” were 14 “knowingly false” and were “specifically designed to harm and damage Barrett’s 15 competitor, Source Capital, during one of the busiest times of the year for Source Capital.” 16 (Id. ¶¶ 29, 33.) Defendants “specifically targeted selective pages on Source Capital’s 17 websites that have historically been the most visited and highly trafficked . . . in order to 18 inflict maximum damage and illegally divert as much potential business from Source 19 Capital as possible.” (Id. ¶ 34.) “Moreover . . . , DMCA filings are public record and 20 anyone doing their due diligence on Source Capital could easily make a decision from 21 Defendants’ false filing to not do business with Source [Capital] based on this fact alone.” 22 (Id. ¶ 33.) 23 In response to the DMCA notices, “Google delisted and/or subsequently deindexed 24

25 1 Source Capital filed, as attachments to the SAC, “copies of the respective public records of the DMCA notices.” (Id. at 8-9 ¶ 27, 22-29.) Barrett relies on those attachments 26 in support of its dismissal arguments (Doc. 67 at 3-4) and Source Capital does not object to such reliance (Doc. 77). The Court may consider the attachments without converting 27 the motion to dismiss into a motion for summary judgment. United States v. Ritchie, 342 F.3d 903, 908 (9th Cir. 2003) (“A court may . . . consider certain materials [including] 28 documents attached to the complaint . . . without converting the motion to dismiss into a motion for summary judgment.”). 1 several of Source Capital’s webpages from Google, in addition to Google compromising 2 Source Capital’s ability to market and drive traffic to its other webpages.” (Id. ¶ 46.) This 3 caused Source Capital to “suffer[] irreparable harm to its reputation and further damage to 4 its business.” (Id.) “Source Capital experienced a drastic decline in website traffic and 5 leads during its busiest times of year, which translates into lost revenue and actual damages 6 caused by Defendants.” (Id. ¶ 38.) Further, “it took Source Capital years and hundreds of 7 thousands of dollars to get to the top of Google’s rankings, and now it is forced to start all 8 over again. It could possibly take years and another significant influx of capital for Source 9 Capital to reestablish its ranking.” (Id. ¶ 39.) 10 Separately, Source Capital also alleges that Barrett and Iuculano “have been 11 engaging in false and deceptive advertising further aimed at stifling competition” by 12 “misrepresent[ing] that Barrett is a member of the American Association of Private 13 Lenders (‘AAPL’) and the Arizona Commercial Mortgage Lenders Association 14 (‘ACMLA’)” and that Barrett “is an ‘Accredited Business’ with the [Better Business 15 Bureau].” (Id. ¶ 41.) 16 II. Procedural History 17 On March 6, 2023, Source Capital initiated this action in the Southern District of 18 California. (Doc. 1.) 19 On March 23, 2023, Source Capital filed the First Amended Complaint (“FAC”). 20 (Doc. 5.) 21 On April 19, 2023, Barrett moved to dismiss the FAC and alternatively moved to 22 transfer venue to this Court. (Doc. 15.) 23 On May 5, 2023, Iuculano joined Barrett’s motion. (Doc. 24.) 24 On October 5, 2023, the Southern District of California transferred this action to the 25 District of Arizona without resolving Barrett’s motion to dismiss. (Doc.

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Bluebook (online)
Source Capital Funding Incorporated v. Barrett Financial Group LLC, Counsel Stack Legal Research, https://law.counselstack.com/opinion/source-capital-funding-incorporated-v-barrett-financial-group-llc-azd-2024.