Soderberg Advertising, Inc. v. Kent-Moore Corp.

524 P.2d 1355, 11 Wash. App. 721, 1974 Wash. App. LEXIS 1291
CourtCourt of Appeals of Washington
DecidedJuly 29, 1974
Docket2056-1
StatusPublished
Cited by18 cases

This text of 524 P.2d 1355 (Soderberg Advertising, Inc. v. Kent-Moore Corp.) is published on Counsel Stack Legal Research, covering Court of Appeals of Washington primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Soderberg Advertising, Inc. v. Kent-Moore Corp., 524 P.2d 1355, 11 Wash. App. 721, 1974 Wash. App. LEXIS 1291 (Wash. Ct. App. 1974).

Opinion

Horowitz, J.

— Defendant Kent-Moore Corporation appeals a judgment holding it liable to plaintiff Soderberg Advertising, Inc., for an unpaid debt of Peter Kennedy, Incorporated. The judgment was reached by applying the doctrine of disregarding the corporate entity of the ostensible debtor.

The facts and the findings of fact are largely undisputed. They may be summarized as follows. Prior to early 1970, Peter Kennedy, Incorporated (PK) was engaged in the manufacture of ski poles and related product lines. PK was a well-known name in the industry. Its financial position, however, had so deteriorated that continued business operations were unlikely. Accounts receivable were excessive, collections were poor, and additional bank financing was unavailable.

About June 1970, Kent-Moore Corporation (KM), a large, financially successful corporation, contacted PK with a view to purchasing the company. It fairly appears that KM believed that PK products had “exciting” potential. Following negotiations conducted on behalf of KM by its representative John D. Adair, Jr., KM took a purchase option, exercisable by June 1,1971, on all of the outstanding PK stock. PK and KM agreed that, pending the exercise of *723 the option, they would enter into certain written agreements the effect of which would insure KM’s absolute control over PK’s affairs. Accordingly, on August 20, 1970, the parties executed an option agreement, voting trust 'agreement, loan agreement, employment agreement, and an agreement not to compete. The loan agreement obligated KM to lend PK at least $50,000, with a right in KM in its sole discretion to lend additional funds. All loans were to be secured by virtually all of PK’s assets then and thereafter to be acquired. KM also agreed to provide PK with management assistance.

The trustees named in the voting trust agreement were all KM employees. Shortly after August 20,1970, the voting trustees elected a seven-member board of directors for PK. Five of the members were KM personnel; two were PK personnel. The five KM members included J. Douglas Adair, president of KM, Richard Strickland, a KM group vice-president, and John D. Adair, Jr., of KM, son of the president of KM. The board conducted its business by consents as provided by RCW 23A.08.345.

The board then elected John D. Adair, Jr., president and treasurer, Richard Strickland vice-president, and Peter J. Monaghan secretary. These officers had been or were connected with KM. The board also elected attorney Alan F. Austin assistant secretary. He had previously represented PK management and continued to represent some PK stockholders. He resigned, however, on October 7, 1970, and, on October 21, 1970, was succeeded by Bruce M. Pym, then and now an attorney for KM.

John D. Adair, Jr., as president and treasurer, became chief executive officer of PK, and J. D. Streidl became PK’s controller. KM paid the salaries of both men, and many of John D. Adair, Jr.’s expenses were paid directly by KM. Richard Strickland, although not engaged in the day-to-day operational activities of PK, had the responsibility for supervising KM’s investment in and loans to PK. Pursuant to this responsibility, Mr. Strickland frequently communicated with John D. Adair, Jr., while the latter was presi *724 dent and treasurer of PK, and from August 11, 1970, through April 29, 1971, visited Seattle on various occasions. The new management of PK made some restructuring of personnel duties. Michael E. (Peter) Kennedy III, former president of PK, became sales representative and special consultant.

In August and September 1970, PK sent letters to its dealers informing them of KM’s financial and managerial support. This was done to give the dealers some assurance about PK and to convince them to continue as PK dealers. Copies of the then latest KM financial report were given to individuals unfamiliar with KM and expressing an interest in having it.

In October 1970, PK determined it wanted to obtain a , new advertising agency. PK contacted plaintiff for that purpose. A series of meetings were thereafter held. Following the meetings, plaintiff was appointed PK’s new advertising agency. The court entered the following finding of fact with respect to the facts leading up to the new appointment:

John D. Adair, Jr. first met with plaintiff in early October of 1970 and informed plaintiff, among other things, that he was the president of PK, had recently come from KM, was related to the senior management of KM, that KM was providing funds and management to PK, that KM had an option to purchase PK, that it was necessary to actively promote the products of PK and make it a success so that KM would ultimately purchase PK. Plaintiff was given the impression that the resources and the money of KM were available to back PK, and plaintiff reasonably believed that if it provided promotional and advertising services to PK funds would be available from KM for the full payment of plaintiff’s services. Plaintiff relied on the statements and actions of John D. Adair, Jr. and the presence of Richard Strickland, a vice president of KM who was introduced as such to plaintiff.

Finding of fact No. 7. See finding of fact No. 15; Pretrial Stipulation B ¶ 20.

*725 The court further found in unchallenged finding of fact No. 12:

Plaintiff provided advertising and promotional services to PK at the request of John D. Adair, Jr., relying on the apparent financial support and management control of PK by KM. At the meeting of October 5, 1970, plaintiff was advised by John D. Adair, Jr. that KM had acquired an option to purchase the stock of PK and, as part of the transaction, had agreed to provide PK with funds and management. Mr. Adair at that time indicated that he was president of PK. He further indicated that he was vitally concerned that PK be changed into a viable economic entity, that there was only a short time in which this could be accomplished because KM had only a limited opportunity in which to observe PK’s progress before deciding whether to exercise its option, and that it thus was very important that PK’s advertising agency be willing to exert every effort on behalf of PK even though it might not result in great immediate financial benefit to it.
Following plaintiff’s appointment,
plaintiff served as the advertising agency for PK and provided various advertising and promotional services including the preparation of magazine inserts, decals, business cards, dealer instruction brochures, trade show exhibits and other services. The value of those services was not disputed at the time of trial and is in the total sum of $28,695.21. Plaintiff is unpaid for those services.

Finding of fact No. 8. One of plaintiff’s responsibilities was to prepare a 1971 PK catalog. Plaintiff did so. The back page of that catalog contains the following statement concerning KM’s relationship to PK in the form finally approved by KM’s president:

Kent-Moore Corporation . . .
your new partner.

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Bluebook (online)
524 P.2d 1355, 11 Wash. App. 721, 1974 Wash. App. LEXIS 1291, Counsel Stack Legal Research, https://law.counselstack.com/opinion/soderberg-advertising-inc-v-kent-moore-corp-washctapp-1974.