Six4Three v. Facebook

CourtCalifornia Court of Appeal
DecidedMarch 12, 2025
DocketA166007
StatusPublished

This text of Six4Three v. Facebook (Six4Three v. Facebook) is published on Counsel Stack Legal Research, covering California Court of Appeal primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Six4Three v. Facebook, (Cal. Ct. App. 2025).

Opinion

Filed 3/12/25 CERTIFIED FOR PUBLICATION

IN THE COURT OF APPEAL OF THE STATE OF CALIFORNIA

FIRST APPELLATE DISTRICT

DIVISION FOUR

SIX4THREE, LLC, Plaintiff and Appellant, A166007, A167416 v. FACEBOOK, INC., et al., (San Mateo County Super. Ct. No. CIV533328) Defendants and Respondents.

Plaintiff Six4Three, LLC (Six4Three) developed an application (app) called “Pikinis” that allowed users to search photos posted on Facebook of people in bathing suits. Six4Three sued Facebook, Inc. (Facebook) and six individuals,1 alleging they had engaged in a “bait-and-switch” by initially providing developers with access to Facebook data, but later restricting that access.

1 The individual defendants are Mark Zuckerberg,

Christopher Cox, Javier Olivan, Samuel Lessin, Michael Vernal, and Ilya Sukhar.

1 In this consolidated appeal, Six4Three challenges the trial court’s orders granting defendants’ anti-SLAPP motions,2 as well as its award of $683,417.50 in attorney fees to defendants as the prevailing parties on the anti-SLAPP motions. Six4Three argues that the trial court (1) abused its discretion in considering Facebook’s untimely anti-SLAPP motion; (2) erred in finding the commercial speech exception inapplicable; (3) erred in finding Six4Three had failed to carry its burden of showing a probability of prevailing on its claims; (4) erred in denying Six4Three’s discovery motion; and (5) abused its discretion in awarding attorney fees for time billed outside of the anti-SLAPP motions. We disagree and affirm. BACKGROUND We begin with a general overview of the factual and procedural background of this case. Additional background relevant to each of Six4Three’s specific arguments is contained in the respective discussion sections, post. This Action Six4Three filed an action against Facebook alone in April 2015. Instead of filing an anti-SLAPP motion, however, Facebook demurred to the complaint. Six4Three responded by filing an amended complaint adding a cause of action. Facebook again demurred, and the trial court sustained the demurrer with leave to amend. Six4Three filed a second amended complaint and

2 Code of Civil Procedure section 425.16. All further statutory references are to the Code of Civil Procedure unless otherwise stated. 2 Facebook again demurred, but this time the trial court sustained the demurrer as to only one of the causes of action. The parties engaged in some initial discovery. Six4Three then moved for leave to file a third amended complaint adding new causes of action and naming individual defendants. The trial court granted leave as to the new causes of action, but not the new defendants. Six4Three proceeded to file a third amended complaint, but also petitioned this court for a writ of mandate regarding the addition of individual defendants. Facebook demurred to the third amended complaint, which was sustained only as to some of the causes of action. Facebook moved for summary adjudication on limitation of damages, which was granted as to some causes of action. Fourth Amended Complaint Six4Three filed its fourth amended complaint in November 2017. It asserted eight causes of action against Facebook: (1) violation of California’s unfair competition law (UCL) (Bus. & Prof. Code, § 17200 et seq.); (2) breach of contract; (3) concealment; (4) intentional misrepresentation; (5) negligent misrepresentation; (6) intentional interference with contract; (7) intentional interference with prospective economic relations; and (8) negligent interference with prospective economic relations. The fourth amended complaint alleged as follows: Facebook operates a social network that enables users to connect and share information with their friends and family. In 2007, Facebook launched “Facebook Platform,” which made application

3 program interfaces (APIs) available for developers to build apps that used Facebook data. Facebook and its CEO Mark Zuckerberg made various statements regarding Facebook Platform related to developer integration with Facebook data and the opportunity for developers to build apps for Facebook users. In 2010, Facebook introduced “Graph API,” which “streamlined and formalized” developer access to Facebook data. Graph API permitted developers to build apps that could access Facebook data from not only users who downloaded the app, but also from those users’ friends (unless their privacy settings were set to block such access). In 2012, Six4Three developed Pikinis using image recognition technology to allow its users to search for photos posted on Facebook of people in bathing suits. Pikinis required use of Facebook’s Graph API, as it enabled users to “reduce time” spent searching by “automatically finding” bathing suit photos accessible from friends through Facebook’s network. According to Six4Three, it relied on representations made by Facebook and Zuckerberg about data access in building Pikinis. Six4Three also entered into Facebook’s terms of service, titled “Statement of Rights and Responsibilities” (SRR). Six4Three engaged contractors to develop a list of prospective customers, mostly students on college campuses. It also purchased advertising from Facebook to “test” various advertising campaigns. Six4Three conducted a “soft launch” or “trial period” for Pikinis, and ultimately received some paid subscriptions.

4 According to Six4Three, however, Facebook engaged in a “bait-and-switch” scheme by deciding to restrict access to Graph API data by “potentially competitive” apps in order to grow Facebook’s business and advertising revenue. In January 2015, Facebook sent an email to Six4Three stating that Facebook would be ending “third-party access to the full friends list and friends permissions,” including access to friend photos. Six4Three alleged that Pikinis could not function without such access. In April 2015, Facebook restricted developer access to Graph API data, including photos data. The fourth amended complaint sought damages, declaratory relief regarding Facebook’s conduct, a permanent injunction prohibiting Facebook’s interference with Six4Three’s contracts or prospective economic relations, and a “permanent injunction requiring Facebook to restore Developer access to the Graph API data, including reading the full friends list, friends permissions and newsfeed APIs, and all other data and APIs available prior to Facebook’s removal of the data on April 30, 2015.” Facebook’s Anti-SLAPP Motion Facebook filed an anti-SLAPP motion to strike the fourth amended complaint. While this motion was pending, we issued a writ of mandate compelling the trial court to grant Six4Three leave to add the six individual defendants. Fifth Amended Complaint The fifth amended complaint asserted seven causes of action against the individual defendants—the same claims

5 asserted against Facebook in the fourth amended complaint, except for the breach of contract claim. The fifth amended complaint also largely repeated the allegations of the fourth amended complaint, but added allegations regarding conspiracy by the individual defendants to direct and participate in Facebook’s “bait-and-switch” scheme to restrict access to its Graph API data. The individual defendants filed an anti-SLAPP motion to strike the fifth amended complaint. Trial Court’s Initial Rulings The trial court initially denied Facebook’s anti-SLAPP motion as untimely, declining to exercise its discretion to consider the merits. But the trial court granted the individual defendants’ anti-SLAPP motion, treating it as unopposed because Six4Three had incorporated by reference its briefs opposing Facebook’s motion in violation of the 15-page limit under California Rules of Court, rule 3.1113, subdivision (d). Facebook and Six4Three appealed.

Free access — add to your briefcase to read the full text and ask questions with AI

Related

Barnes v. Yahoo!, Inc.
570 F.3d 1096 (Ninth Circuit, 2009)
Fair Housing Coun., San Fernando v. Roommates. Com
521 F.3d 1157 (Ninth Circuit, 2008)
Platypus Wear, Inc. v. Goldberg
166 Cal. App. 4th 772 (California Court of Appeal, 2008)
Olsen v. Harbison
35 Cal. Rptr. 3d 909 (California Court of Appeal, 2005)
OCM Principal Opportunities Fund, L.P. v. CIBC World Markets Corp.
68 Cal. Rptr. 3d 828 (California Court of Appeal, 2007)
Stewart v. Rolling Stone LLC
181 Cal. App. 4th 664 (California Court of Appeal, 2010)
Overstock.com, Inc. v. Gradient Analytics, Inc.
61 Cal. Rptr. 3d 29 (California Court of Appeal, 2007)
Sipple v. Foundation for National Progress
83 Cal. Rptr. 2d 677 (California Court of Appeal, 1999)
Gentry v. eBay, Inc.
121 Cal. Rptr. 2d 703 (California Court of Appeal, 2002)
Schroeder v. Irvine City Council
118 Cal. Rptr. 2d 330 (California Court of Appeal, 2002)
Varian Medical Systems, Inc. v. Delfino
106 P.3d 958 (California Supreme Court, 2005)
Navellier v. Sletten
52 P.3d 703 (California Supreme Court, 2002)
Equilon Enterprises v. Consumer Cause, Inc.
52 P.3d 685 (California Supreme Court, 2002)
Barrett v. Rosenthal
146 P.3d 510 (California Supreme Court, 2006)
Simpson Strong-Tie Co., Inc. v. Gore
230 P.3d 1117 (California Supreme Court, 2010)
Demetriades v. Yelp, Inc.
228 Cal. App. 4th 294 (California Court of Appeal, 2014)
JAMS, Inc. v. Superior Court of San Diego County
1 Cal. App. 5th 984 (California Court of Appeal, 2016)
Baral v. Schnitt
376 P.3d 604 (California Supreme Court, 2016)
569 East County Boulevard LLC v. Backcountry Against the Dump, Inc.
6 Cal. App. 5th 426 (California Court of Appeal, 2016)
Park v. Bd. of Trs. of the Cal. State Univ.
393 P.3d 905 (California Supreme Court, 2017)

Cite This Page — Counsel Stack

Bluebook (online)
Six4Three v. Facebook, Counsel Stack Legal Research, https://law.counselstack.com/opinion/six4three-v-facebook-calctapp-2025.