ShermansTravel Media, LLC v. Gen3Ventures, LLC

Indiana Court of Appeals·Decided July 27, 2020·No. 19A-PL-3024·Published

Opinion

FILED

Jul 27 2020, 8:49 am

CLERK

Indiana Supreme Court

Court of Appeals

and Tax Court

ATTORNEYS FOR APPELLANT ATTORNEYS FOR APPELLEE Peter J. Rusthoven Brian C. Hewitt John R. Maley Christopher J. Mueller Leah L. Seigel Hewitt Law & Mediation, LLC Barnes & Thornburg LLP Indianapolis, Indiana Indianapolis, Indiana

IN THE

COURT OF APPEALS OF INDIANA

ShermansTravel Media, LLC, July 27, 2020 Appellant-Defendant, Court of Appeals Case No.

19A-PL-3024

v. Appeal from the Marion Superior Court

Gen3Ventures, LLC, The Honorable Appellee-Plaintiff. John M.T. Chavis, II, Judge Trial Court Cause No.

49D05-1701-PL-2105

Kirsch, Judge.

[1] ShermansTravel Media, LLC (“Shermans”) appeals the trial court’s entry of summary judgment in favor of Gen3Ventures, LLC (“Gen3”). Following the breakdown of the parties’ business relationship, in which Gen3 provided subscriber lists to Shermans for Shermans’s use in its travel advertising business, the parties entered into a settlement agreement. Shermans agreed to make Court of Appeals of Indiana | Opinion 19A-PL-3024 | July 27, 2020 Page 1 of 28 periodic payments to Gen3 and to delete Gen3’s subscriber data, and each party would dismiss its claims. Gen3 refused to dismiss its claims against Shermans on the basis that Shermans had not completely performed its obligation to delete Gen3’s subscriber data. The parties filed cross-motions for summary judgment, and the trial court determined that Shermans breached the settlement agreement and entered summary judgment in favor of Gen3. Finding the question of whether Shermans substantially performed its obligations under the parties’ settlement agreement is a disputed issue of material fact, we reverse and remand.

Facts and Procedural History [2] Shermans is an online travel media company whose business consists of selling

advertising placements to travel suppliers. Appellant’s App. Vol. II at 39. The advertising placements appear in Shermans’s email products, which are distributed to a list of millions of email subscribers. Id. Gen3 is a marketing technology company, and its business includes the ownership and operation of websites that focus on the travel industry from which it collects subscriber email addresses. Id. at 13. In April of 2014, Shermans bought subscriber names from Gen3 to add to its list of subscribers. Id. at 39.

[3] Based on the performance of the subscriber names Shermans had previously bought from Gen3, in April of 2015 the parties entered into an Email Delivery Agreement (“the Agreement”). Id. at 39-40; Appellant’s App. Vol. III at 3. On December 17, 2015, the parties modified the Agreement and entered into an

Amended Email Delivery Agreement along with an Insertion Order, collectively (“the Contract”). Appellant’s App. Vol. II at 22. The Contract provided that the parties would share revenue generated from email advertisements sent to subscribers collected and identified by Gen3 and its affiliates and that Shermans would send emails both to its subscribers and to Gen3’s subscribers. Id. at 158. Shermans used an email management vendor, Sailthru, Inc. (“Sailthru”) to maintain its database of email addresses, send emails, and track user data, including the information for Gen3 subscribers. Appellee’s App. Vol. II at 23. The Sailthru database housed a category of lists referred to as “All Primary Lists[,]” which added a new subset, called “Gen3 Lists[,]” that was kept separate from the ShermansTravel National List and the approximately 2,000 targeted, special interest lists were built off both of these separately maintained subsets of “All Primary Lists[,]” as illustrated below:

Appellant’s App. Vol. II at 105, 119. In the latter part of 2016, a dispute arose between Shermans and Gen3, in which Gen3 alleged that Shermans failed to provide activity reports to Gen3 and pay outstanding invoices as required by the

Contract while Shermans contended that Gen3’s quality of contract performance and the subscriber list data it provided to Shermans was poor. Id. at 26.

[4] On January 17, 2017, Gen3 filed a Verified Complaint for Breach of Contract (“the Complaint”) against Shermans. Id. at 3. The Complaint alleged that Shermans committed multiple breaches of the Contract, including that Shermans had failed to deliver data that Gen3 owned and that Shermans had stopped sending emails to Gen3 subscribers on January 1, 2017. Appellee’s App. Vol. II at 2-9. On January 19, 2017 and February 20, 2017, Gen3 owner Matthew Erdos monitored a Gen3 email account that was on Gen3’s subscriber list, seed@gen3ventures.com (“the seed email address”), learned the seed email address had received emails from Shermans on those dates, and forwarded the Shermans emails to Gen3 co-owner Mason Hewitt. Appellant’s App. Vol. III at 54-55.

[5] On March 13, 2017, Shermans filed its Answer to Plaintiff’s Verified Complaint and Counterclaims Against Plaintiff, which included claims for breach of express warranty, breach of implied warranty of fitness for a particular purpose, breach of implied warranty of merchantability, promissory estoppel, unjust enrichment, and fraudulent inducement. Appellant’s App. Vol. II at 3, 21-50. The parties engaged in mediation and entered into a Settlement Agreement, Mutual Release, and Covenant Not To Sue (“the Settlement Agreement”) on April 3, 2017 to “compromise and settle completely the disputes between them” and to “avoid the uncertainty and expense of continued litigation” and without any admission of liability. Appellant’s App. Vol. III at 18-22. The Settlement Agreement, which included a payment schedule for Shermans to make payments on the $290,080.39 it owed to Gen3, also provided as follows:

4. The following pleadings shall be prepared and filed:

a. In accordance with paragraph 7 below, on or before April 4, 2017, Shermans shall prepare and file a notice of dismissal of the Counterclaims with prejudice.

b. Within five business days of receipt of all Payments, and in accordance with paragraph 8 below, Gen3 shall prepare and file a stipulation of dismissal with prejudice.

....

8. Upon timely receipt of Payments under paragraph 3 and complete performance under paragraph 9, Gen3 hereby forever releases and discharges Shermans, its parent companies, owners, members, subsidiaries, shareholders, predecessors, successors, affiliates, assigns, insurers, agents, heirs, personal representatives, and attorneys, and all other persons or entities who might be liable, none of whom admit any liability to Gen3, but who all dispute any liability to Gen3, of and from any and all manner of actions, causes of action, suits, accounts, contracts, debts, claims, and demands whatsoever, at law or in equity, and however arising, on or before the date of this release, including but not limited to, all matters asserted, or which could have been asserted, by Gen3 against Shermans in that certain action pending in the Marion Superior Court, State of Indiana, as above entitled under Cause No. 49D05-1701-PL-002105. However, if Shermans fails to timely deliver all Payments under paragraph 3 and completely perform it[s] obligations under paragraph 9, the previous sentence shall be deemed ineffective, and Gen3 shall retain all rights to pursue all claims under the Amended Email Delivery Agreement including [those] asserted in the Lawsuit, less set off for payment made by Shermans.

9. Effective upon execution of this Settlement Agreement, Shermans shall cease to utilize any data relating to All Gen3 Subscribers in any form. Within 20 days from the date of this Agreement, Shermans shall deliver to Gen3 any data relating to All Gen3 Subscribers in any form, including without limitation clicks, opens, subscriber’s subscription status, and Shermans’

data describing the segment or segments applicable to each subscriber. Upon returning all data described in this paragraph and after Gen3 instructs Shermans to do so, Shermans shall remove any data related to All Gen3 Subscribers from Shermans’

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ShermansTravel Media, LLC v. Gen3Ventures, LLC, (Ind. Ct. App. 2020).

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