SCHMIDT LODUCA v. WELLPET LLC

District Court, E.D. Pennsylvania·Decided July 13, 2021·No. 2:21-cv-00954·Unknown

Opinion

IN THE UNITED STATES DISTRICT COURT FOR THE EASTERN DISTRICT OF PENNSYLVANIA

RITA SCHMIDT LODUCA, : DONNA FREEMAN, and : CIVIL ACTION LYNN WESLEY, Individually : On behalf of all others : Similarly situated, : NO. 21-CV-0954 : Plaintiffs : : vs. : : WELLPET LLC, et. al., : : Defendants :

MEMORANDUM AND ORDER

JOYNER, J. July 13, 2021

Defendant WellPet LLC hereby moves for dismissal of Plaintiffs’ Class Action Complaint1 pursuant to Fed. R. Civ. P. 12(b)(6) for the reason that it fails to state any claims against it upon which relief may be granted. For the reasons given in the following paragraphs, the Motion shall be granted in part and denied in part.

1 Plaintiffs premise jurisdiction in this matter on the Class Action Fairness Act of 2005, 28 U.S.C. § 1332(d) (“CAFA”) given that some of the proposed class members are citizens of a state different from that in which some of the defendants are citizens, the putative class size is larger than 100 and the amount in controversy exceeds $5 million. Additionally, the primary defendants are neither States, State Officials or other governmental entities. Factual Background Plaintiffs Rita Schmidt Loduca, Donna Freeman and Lynn

Wesley are all Pennsylvania residents who allege that they purchased various dog food products manufactured and sold by Defendant WellPet, LLC - specifically its Wellness CORE, Wellness Complete Health, and Holistic Select dry dog food brands. The gist of the complaint, which Plaintiffs purport to bring "individually and on behalf of all others similarly situated," is that Defendants misrepresented the appropriate daily feeding amounts for dogs by omitting that the daily feeding instructions are only appropriate for the "highest demand activity level and breed." These misrepresentations purportedly resulted in Plaintiffs and members of the class purchasing more of Defendants' dog food than was otherwise

necessary and caused their dogs to eat excessive and unhealthy amounts of food. (Class Action Complaint, ¶s 1-5). As a result of having been misled into purchasing more dog food than was "otherwise necessary," Plaintiffs aver that they "expended additional unnecessary financial sums and experienced a direct financial detriment." (Compl., ¶ 6). Plaintiffs claim that these misrepresentations were "fraudulent, deceptive, misleading, unfair and/or false," and that "Defendant WellPet LLC and its respective parent organization[s], Defendant[s] Berwind Corporation" profited from them.2 Plaintiffs therefore seek both monetary and injunctive relief under Pennsylvania state law for breach of the implied warranty of merchantability,

unjust enrichment, negligent misrepresentation, fraud, civil conspiracy and for violation of the Pennsylvania Unfair Trade Practices and Consumer Protection Law, 73 P.S. § 201, et. seq. Asserting that the Complaint fails to set forth any claims against it upon which relief may be granted, Defendant WellPet moves for dismissal of the Complaint in its entirety pursuant to Fed. R. Civ. P. 12(b)(6). Legal Standards Governing 12(b)(6) Motions It is well-settled that a motion under Fed. R. Civ. P. 12(b)(6) may be granted only if, accepting all well-pleaded allegations in the complaint as true and viewing them in the light most favorable to the plaintiff, a court finds that the

plaintiff’s claims lack facial plausibility. Warren General Hospital v. Amgen, Inc., 643 F.3d 77, 84 (3d Cir. 2011). "A claim has facial plausibility when the pleaded factual content allows the court to draw the reasonable inference that the defendant is liable for the misconduct alleged." Thompson v.

2 The complaint alleges that Defendant WellPet was "a wholly owned subsidiary of Defendant Berwind Corporation from approximately 2008-2020," until it was sold for an undisclosed amount to Clearlake Capital Group, L.P. (Compl., ¶s 19-21). Although Clearlake Capital Group, L.P. was also named as a defendant to this lawsuit, on June 21, 2021 the parties stipulated to the dismissal of Clearlake as a party from this matter without prejudice. Real Estate Mortgage Network, 748 F.3d 142, 147 (3d Cir. 2014). “While a complaint attacked by a Rule 12(b)(6) motion to dismiss does not need detailed factual allegations, a plaintiff’s

obligation to provide the ‘grounds’ of his ‘entitlement to relief’ requires more than labels and conclusions and a formulaic recitation of the elements of a cause of action will not do.” Bell Atlantic v. Twombly, 550 U.S. 544, 555, 127 S. Ct. 1955, 1964, 167 L. Ed.2d 929, 940 (2007). Through it all, the plaintiff has the burden of pleading “sufficient factual matter to show that the claim is facially plausible” thereby enabling “the court to draw the reasonable inference that the defendant is liable for the misconduct alleged.” Warren General Hospital, supra,(quoting Fowler v. UPMC Shadyside, 587 F.3d 203, 210 (3d Cir. 2009)). Analysis of Rule 12(b)(6) motions is said to be two-fold.

First, a court considering a motion to dismiss can begin by identifying pleadings that, because they are no more than conclusions, are not entitled to the assumption of truth. Ashcroft v. Iqbal, 556 U.S. 662, 679, 129 S. Ct. 1937, 1950, 173 L. Ed.2d 868 (2009). Second, when there are well-pleaded factual allegations, the court should then assume their veracity and proceed to determine whether they plausibly give rise to an entitlement to relief. Id. Discussion As noted, WellPet challenges all six counts of Plaintiffs' complaint on the grounds that they fail to aver the facts

necessary to make out viable causes of action. We address each Count/Claim in turn. 1. Unfair Trade Practices and Consumer Protection Law Count I of the Class Action Complaint purports to state a claim that, by their actions in formulating the feeding instructions for their dry dog food products, Defendants violated Pennsylvania's Unfair Trade Practices and Consumer Protection Law, 73 P.S. § 201, et. seq. ("UTPCPL"). The Pennsylvania Supreme Court has stated that the underlying foundation and purpose behind Pennsylvania's Consumer Protection Law was the prevention of fraud and protection of the public from unfair or deceptive business practices and to even

the bargaining power between consumers and sellers in commercial transactions. Commonwealth by Creamer v. Monumental Properties, Inc., 459 Pa. 450, 459, 329 A.2d 812, 817 (1974); Burke v. Yingling, 446 Pa. Super. 16, 22, 666 A.2d 288, 291 (1994). In furtherance of that objective, the statute is to be liberally construed. Earl v. NVR, Inc., 990 F.3d 310, 311 (3d Cir. 2021); Commonwealth v. Golden Gate National Senior Care LLC, 648 Pa. 604, 625, 194 A.3d 1010, 1022 (Pa. 2018). By its statutory language, the UTPCPL declares that "[u]nfair methods of competition and unfair or deceptive acts or practices in the conduct of any trade or commerce" are unlawful.

73 P.S. § 201-3.

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SCHMIDT LODUCA v. WELLPET LLC, (E.D. Pa. 2021).

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