Ronald Joseph Fox, Jr., Ronald E. Tillmann, Edward G. McCabe Mark Uhles, and Michael Kochlany v. Dynamark Security Centers, Inc., Wayne E. Alter, Jr., Ronald Joseph Fox, Jr., Ronald E. Tillmann, Edward G. McCabe Mark Uhles, and Michael Kochlany v. Dynamark Security Centers, Inc., Wayne E. Alter, Jr.

885 F.2d 864
CourtCourt of Appeals for the Fourth Circuit
DecidedOctober 18, 1989
Docket88-1154
StatusUnpublished

This text of 885 F.2d 864 (Ronald Joseph Fox, Jr., Ronald E. Tillmann, Edward G. McCabe Mark Uhles, and Michael Kochlany v. Dynamark Security Centers, Inc., Wayne E. Alter, Jr., Ronald Joseph Fox, Jr., Ronald E. Tillmann, Edward G. McCabe Mark Uhles, and Michael Kochlany v. Dynamark Security Centers, Inc., Wayne E. Alter, Jr.) is published on Counsel Stack Legal Research, covering Court of Appeals for the Fourth Circuit primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Ronald Joseph Fox, Jr., Ronald E. Tillmann, Edward G. McCabe Mark Uhles, and Michael Kochlany v. Dynamark Security Centers, Inc., Wayne E. Alter, Jr., Ronald Joseph Fox, Jr., Ronald E. Tillmann, Edward G. McCabe Mark Uhles, and Michael Kochlany v. Dynamark Security Centers, Inc., Wayne E. Alter, Jr., 885 F.2d 864 (4th Cir. 1989).

Opinion

885 F.2d 864
Unpublished Disposition

NOTICE: Fourth Circuit I.O.P. 36.6 states that citation of unpublished dispositions is disfavored except for establishing res judicata, estoppel, or the law of the case and requires service of copies of cited unpublished dispositions of the Fourth Circuit.
Ronald Joseph FOX, Jr., Ronald E. Tillmann, Edward G.
McCabe, Mark Uhles, Plaintiffs-Appellees,
and
Michael Kochlany, Plaintiff,
v.
DYNAMARK SECURITY CENTERS, INC., Wayne E. Alter, Jr.,
Defendants-Appellants.
Ronald Joseph Fox, Jr., Ronald E. Tillmann, Edward G.
McCabe, Mark Uhles, Plaintiffs-Appellants,
and
Michael Kochlany, Plaintiff,
v.
DYNAMARK SECURITY CENTERS, INC., Wayne E. Alter, Jr.,
Defendants-Appellees.

Nos. 88-1154, 88-1155.

United States Court of Appeals, Fourth Circuit.

Argued May 9, 1989.
Decided Sept. 1, 1989.
Rehearing Denied Oct. 18, 1989.

Dale A. Cooter (James Emil Tompert, Cooter & Gell on brief) for appellants.

Patrick G. Cullen (Rollins, Smalkin, Richards & Mackie on brief) for appellees.

Before PHILLIPS and CHAPMAN, Circuit Judges, and FRANK A. KAUFMAN, Senior United States District Judge, sitting by designation.

CHAPMAN, Circuit Judge:

This appeal raises several issues related to a trial for fraud, breach of contact, and violation of the Maryland statute prohibiting misrepresentation in the sale of franchises. Defendants-appellants Dynamark, Inc. and Wayne Alter, Jr., the president of Dynamark, are seeking reversal of jury verdicts against them on each of the causes stated above. They also claim that the calculation of damages sustained by the four plaintiffs, Ronald J. Fox, Jr., Ronald Tillman, Mark S. Uhles, and Edward G. McCabe was incorrect. The verdict is further complicated because the jury found that plaintiffs Fox and Tillman had breached the same franchise agreements that it had found Dynamark to have breached. Fox and Tillman have cross-appealed this aspect of the verdict. Because of the inconsistent jury verdict, several serious errors in the determination of damages, and an erroneous jury instruction, we reverse and remand for a new trial.

I.

Although the parties generally disagree as to the legal significance of pertinent events, certain basic facts are not in dispute. In late 1985 and early 1986 Fox, Tillman, Uhles, and McCabe, responding to advertisements placed by Dynamark, contacted Dynamark about purchasing Dynamark franchises. Fox and Tillman now live in Pennsylvania; Uhles and McCabe live in Florida. Dynamark, a Maryland corporation, is engaged in the security alarm business, and its franchisees sell and install Dynamark products. After the plaintiffs first contacted Dynamark, the company arranged individual meetings with company representatives. By February, 1986 each appellee had signed a franchise agreement, and, as the franchise agreement provided, had attended a five and one-half day Dynamark training session in Charlottesville, Virginia. The franchise fee was $12,000, plus approximately $13,000 for initial inventory. The franchise agreement disclaimed any guarantee of potential profit, and, among other things, required the sale of at least eight security systems per month. Plaintiffs opened their businesses, but, after six months of losses, each ceased operating.

* Defendants first argue that the jury verdicts should all be reversed and judgment entered in their favor because, as a matter of law, the evidence did not present triable issues of fraud, breach of contract, or of a violation of Maryland's franchise sales statute, Md.Ann.Code Art. 56 Sec. 345 et seq. In addressing this contention we will first briefly outline the evidence submitted at trial relative to the alleged wrongs between November, 1985, and September, 1986.

First, as plaintiffs stressed, each of them had four years of college, they were not likely to be easily misled, and each had either sales, electronics, or security experience. Plaintiffs testified that they were told that Dynamark franchisees maintained a one hundred percent success rate and that the typical franchisee sold about fifteen security systems per month. They presented evidence to support their claim that each of these assertions was false; that on a trip to the company warehouse, two plaintiffs were informed that inventory was low because of shipping methods, and not because of a lack of business; that plaintiffs were taken on a tour of an unusually profitable franchise, which was represented as typical, and that Dynamark distributed literature stating that the company was not the object of any pending or past legal action regarding its franchises. Each of these claims, according to plaintiffs' testimony was false.

On Dynamark's alleged breach of the franchise agreement, Plaintiffs introduced evidence that Dynamark's mailing and telemarketing advertisements were failures, and included one sales scheme that was barred by Maine's attorney general as an unfair trade practice. They argued that the franchise promise of a "unique" marketing system was a hoax because there was nothing unique about Dynamark's marketing. Plaintiffs also introduced evidence relative to Dynamark's "national trainers," who, according to the agreement, were responsible for helping franchisees set up new businesses, but instead of helping the franchisees, the "trainers" hired ineffective and dishonest sales representatives, most of whom were unproductive and quit soon after being hired.

Dynamark and Wayne Alter maintained that they neither engaged in misrepresentation nor breached the franchise agreement. They claimed that Alter himself cannot be liable because he did not make fraudulent statements, that all statements were only in the form of opinion, and thus not actionable, and in the case of plaintiff McCabe, that the representations of the defendants were not relied upon. They presented evidence that the potential franchisees were given a "uniform franchise offering circular," which disclosed the names of current franchisees and encouraged plaintiffs to contact them. Their failure to do so, defendants argue, was evidence of plaintiffs' misunderstanding of the risks of the franchise and was the result of plaintiffs' own neglect.

On the breach of contract claim, defendants maintain that they provided the training specified by the agreement. Plaintiffs attended the five and one-half day session in Charlottesville, and they received manuals and videotapes about their new business. In short, defendants claim that Dynamark lived up to its obligations under the Agreement.

The elements of fraud in Maryland are (1) a false representation made by a party, (2) of which the falsity was known to the party making it or recklessly made, (3) the misrepresentation was made for purposes of defrauding the plaintiff, (4) the plaintiff reasonably relied upon the statement, and (5) there were damages that resulted from the misrepresentation. Call Carl, Inc. v. BP Oil Corp., 554 F.2d 623, 629 (4th Cir.1977). Maryland statute Article 56, Sec. 365, provides civil liability and legal or equitable damages for offers or sales of franchises made:

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885 F.2d 864, Counsel Stack Legal Research, https://law.counselstack.com/opinion/ronald-joseph-fox-jr-ronald-e-tillmann-edward-g-mccabe-mark-uhles-ca4-1989.