Rodio v. R.J. Reynolds Tobacco Co.

416 F. Supp. 2d 224, 2006 U.S. Dist. LEXIS 3418, 2006 WL 224238
CourtDistrict Court, D. Massachusetts
DecidedJanuary 5, 2006
DocketCIV.A. 04-10006-JGD
StatusPublished
Cited by11 cases

This text of 416 F. Supp. 2d 224 (Rodio v. R.J. Reynolds Tobacco Co.) is published on Counsel Stack Legal Research, covering District Court, D. Massachusetts primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Rodio v. R.J. Reynolds Tobacco Co., 416 F. Supp. 2d 224, 2006 U.S. Dist. LEXIS 3418, 2006 WL 224238 (D. Mass. 2006).

Opinion

MEMORANDUM OF DECISION AND ORDER ON DEFENDANT’S MOTION FOR SUMMARY JUDGMENT

DEIN, United States Magistrate Judge.

I. INTRODUCTION

The plaintiff, Michael Rodio (“Rodio”), has brought this action against his former *227 employer, defendant R.J. Reynolds Tobacco Company (“Reynolds”), claiming that he was wrongfully terminated after twenty-six years as a sales representative for Reynolds. In his Complaint, Rodio has asserted claims against Reynolds for wrongful termination (Count I), violation of the implied covenant of good faith and fair dealing (Count II), wrongful termination in violation of public policy (Count III), and violation of the Massachusetts Consumer Protection Act, Mass. Gen. Laws ch. 93A (Count IV). Presently before this court is the defendant’s Motion for Summary Judgment (Docket No.32) by which Reynolds seeks summary judgment on all of Rodio’s claims. For the reasons stated herein, Reynolds’ motion for summary judgment is ALLOWED.

II. STATEMENT OF FACTS

Scope of the Record

In a separate Order issued on this date, this court has ruled on the “Defendant’s Motion to Strike Portions of Affidavit of Michael Rodio” (Docket No. 39) and on the “Defendant’s Motion to Strike Portions of Plaintiffs Summary Judgment Opposition” (Docket No. 41). For the reasons detailed therein, this court has struck Exhibit G to the “Appendix of Exhibits in [Support of] Plaintiffs Opposition to Defendant’s Motion for Summary Judgment” (Docket No. 37), but otherwise has denied the motions.

Additionally, Reynolds contends that the plaintiff has failed to comply with Local Rule 56.1, and that therefore, the facts set forth by Reynolds in its Local Rule 56.1 Statement should be deemed admitted. Local Rule 56.1 reads in relevant part:

Opposition to motions for summary judgment shall include a concise statement of the material facts of record as to which it is contended that there exists a genuine issue to be tried, with page references to affidavits, depositions and other documentation. Copies of all referenced documentation shall be filed as exhibits to the ... opposition. Material facts of record set forth in the statement required to be served by the moving party will be deemed for purposes of the motion to be admitted by opposing parties unless controverted by the statement required to be served by opposing parties.

On or about October 4, 2005, after Reynolds had filed a reply to Rodio’s opposition to the defendant’s motion for summary judgment, Rodio filed “Plaintiff/Respondent’s Statement of Material Facts as to Which He Contends There Exists a Genuine Issue to be Tried” (Docket No. 43). This Statement, along with Rodio’s opposition brief which contains facts supported by “page references to affidavits, depositions and other documentation,” as required by Local Rule 56.1, clearly identify which of Reynolds’ factual assertions Rodio disputes. To the extent that Rodio has asserted facts that are adequately supported by references to the record, the court will consider them. To the extent that Rodio has failed to present supported facts that controvert the factual assertions contained in Reynolds’ Local Rule 56.1 Statement, the court will deem the defendant’s facts admitted. See Air Line Pilots Assoc. v. Precision Valley Aviation, Inc., 26 F.3d 220, 224 (1st Cir.1994) (“District courts enjoy broad latitude in administering local rules.”).

Statement of Material Facts 1

The following material facts are undisputed unless otherwise indicated.

*228 Responsibilities of a Sales Representative

Plaintiff Michael Rodio was employed by Reynolds as an Area Sales Representative (“sales representative”) from October 12, 1976 to October 28, 2002. (DF ¶¶ 1, 2). Notwithstanding the title of “sales representative,” employees in Rodio’s position were not responsible for direct sales of cigarettes because the company’s retail store customers purchased those products from wholesalers. (Id. ¶ 6). Instead, the sales representatives were responsible for selling or offering to retail stores various contractual programs relating to the advertising and promotion of Reynolds’ products. (Id.). Among the programs available to retailers were “contracts” by which Reynolds would agree to make payments to the retailer in exchange for the retailer’s agreement to place certain types of advertising in its store. (Id.). There were also “every day low pricing” or “EDLP” contracts under which Reynolds would agree to pay the retailer in exchange for a promise by the retailer not to sell any competing brand of cigarette at a lower price than the Reynolds brands, Monarch and Doral. (Id. ¶¶ 6, ll). 2 As a sales representative, Rodio was responsible for visiting independent retail outlets and offering to sell Reynolds’ contractual programs, and for promoting the sale of Reynolds’ products within his district, which included Fall River, Taunton, Berk-ley, Assonet, Somerset, Swansea and Ea-ston, Massachusetts. (Pl.’s Ex. B ¶¶ 2-4).

One of the sales representatives’ primary responsibilities involved the administration of contracts between Reynolds and independent retailers. (DF ¶ 7). Thus, an important aspect of Rodio’s job was to ensure that retailers which had entered into contracts with Reynolds and, consequently, were receiving payments from Reynolds, complied with all of the terms of their agreement. (Id.). In particular, Ro-dio was responsible for making sure that advertising, including value-added promotion (“VAP”) and point of sale (“POS”) advertising, was placed and maintained in the retail establishments consistent with the terms of any applicable contracts. 3 (DF ¶¶ 11, 17). Additionally, Rodio was responsible for ensuring that retailers which had entered into EDLP contracts with Reynolds were selling the Reynolds brands at the lowest price or at parity with the lowest priced cigarette in the store. (Id. ¶¶ 7, 57).

Although Reynolds’ sales staff was responsible for enforcing the company’s pricing policy, Reynolds instructed its sales representatives not to discuss specific pricing with retailers or to direct retailers to set specific prices because that could raise issues of antitrust law. (Id. ¶ 61). They could discuss discounts, rebates, and how the prices of Reynolds’ products compared *229 to the prices of competing products, but they were directed to leave the ultimate pricing decision to the retailer. (Id.). Accordingly, while sales representatives such as Rodio could tell retailers to sell Reynolds’ products at parity with other products, and to pass any discounts from Reynolds along to consumers, they could not require a retailer to sell cigarettes at a particular price. (Id.).

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Bluebook (online)
416 F. Supp. 2d 224, 2006 U.S. Dist. LEXIS 3418, 2006 WL 224238, Counsel Stack Legal Research, https://law.counselstack.com/opinion/rodio-v-rj-reynolds-tobacco-co-mad-2006.