Residential Warranty Services v. Goyo Media

CourtDistrict Court, D. Utah
DecidedAugust 18, 2022
Docket2:20-cv-00898
StatusUnknown

This text of Residential Warranty Services v. Goyo Media (Residential Warranty Services v. Goyo Media) is published on Counsel Stack Legal Research, covering District Court, D. Utah primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Residential Warranty Services v. Goyo Media, (D. Utah 2022).

Opinion

IN THE UNITED STATES DISTRICT COURT FOR THE DISTRICT OF UTAH

RESIDENTIAL WARRANTY SERVICES, MEMORANDUM DECISION INC., AND ORDER Plaintiff, Case No. 2:20-cv-00898-TC-DAO v. District Judge Tena Campbell GOYO MEDIA, LLC; CLEAR Magistrate Judge Daphne A. Oberg SATELLITE, INC.; CLEAR HOME, INC.; JOHN HARD; PAUL SOUTHAM; and CASEY HREINSON,

Defendants.

In this contract case, Plaintiff Residential Warranty Services, Inc. (RWS) moves for partial summary judgment on three of the five claims in its second amended complaint.1 (ECF No. 43.)2 The motion has been fully briefed, and the court heard oral argument via Zoom on August 3, 2022. (ECF No. 58.) For the following reasons, the court DENIES RWS’s motion. BACKGROUND RWS provides home inspections and home warranties to prospective homebuyers. Some of those homebuyers have authorized RWS to give their contact information to third parties, who then offer those buyers deals on bundled television, internet, and alarm monitoring services. Defendant Goyo Media, LLC, owned by Defendants Paul Southam and Casey Hreinson, was one of those third-party companies. Mr. Southam and Mr. Hreinson also own two other companies: Defendants Clear Satellite, Inc., and Clear Home, Inc. (together, the “Clear Entities”). Clear

1 After filing its motion, RWS dismissed its claims against Defendant John Hard. (ECF No. 53.) Mr. Hard was not named in this motion. (See Mot. Partial Summ. J. (MPSJ) at 2 n.1, ECF No. 45.) 2 RWS filed redacted and unredacted versions of its motion. (ECF Nos. 43 & 45.) The unredacted version was initially filed under seal, though it has since been unsealed. (ECF No. 49.) The court will primarily cite to the unredacted version—ECF No. 45—in this order. Satellite, incorporated in 2009, exclusively sold DirecTV services. Clear Home took over Clear Satellite’s DirecTV contract in 2017, though it has since shifted to a different line of business. Jesse Christiansen was Goyo’s acting president from 2014 to 2015 (or 2016), and he later became the chief revenue officer of Clear Home. (Opp’n to MPSJ Ex. 2 (Christiansen Dep.) 13:8– 17, 14:2–23, ECF No. 50-3.) Jeremy Assmus was a Goyo manager from 2017 to 2018, after which

he also joined Clear Home as vice president of sales. (MPSJ Ex. 1 (Southam 30(b)(6) Dep. #1) 66:18–22, ECF No. 45-2; Opp’n Ex. 3 (Assmus Dep.) 32:24–33:6, ECF No. 50-4.) Mr. Christiansen and Mr. Assmus ran Goyo’s day-to-day operations, (Opp’n Ex. 7 (Southam Individual Dep.) 15:1–10, ECF No. 50-8), while Mr. Southam set Goyo’s overall business objectives and policies. (Southam 30(b)(6) Dep. #1 21:15–18, ECF No. 45-2.) Though Mr. Hreinson had an ownership stake in Goyo, he held no responsibilities and was a self-described “silent partner.” (MPSJ Ex. 4 (Hreinson Dep.) 16:25–17:8, ECF No. 45-5.) RWS and Goyo signed a Service and Marketing Agreement in 2015, under which RWS would provide Goyo with customer leads in exchange for a series of fees and commissions. (MPSJ

Ex. 8, ECF No. 45-9.) Those fees initially included a 15% sales percentage, a $17 per-lead fee, and a $10,000 monthly marketing fee. (Id. at 7.) The Agreement could only be amended, or any provision waived, “by [a] written agreement[] signed by both Parties and demonstrably understood by its term to be an amendment or waiver of this Agreement.” (Id. § 11.1.) Under the Agreement, Goyo sold bundled services as part of a “Concierge Program” that the parties designed. The Program included a website domain (www.fullconcierge.com)3 and two toll-free phone numbers that customers could call. (Christiansen Dep. 49:22–51:4, ECF No. 50‑3.)

3 In marketing the Concierge Program, RWS apparently rebranded Goyo as “Full Concierge.” (Southam 30(b)(6) Dep. #1 96:3–9, ECF No. 45-2.) In other words, “Full Concierge” was Goyo’s “front-facing company name.” (Assmus Dep. 74:6–10, ECF No. 50-4.) Goyo began having trouble contacting all its leads soon after signing the Agreement. (Assmus Dep. 65:13–67:10, ECF No. 50-4.) The high per-lead fee also hurt Goyo’s profitability. (Christiansen Dep. 21:16–20, 38:24–39:9, ECF No. 45-7.) Accordingly, the parties reduced the per-lead fee from $17 to $7. (Assmus Dep. 58:16–60:25, ECF No. 50-4; Southam Individual Dep. 19:2–31:25, ECF No. 50-8.)4 This per-lead fee later morphed into a revenue-sharing arrangement,

whereby Goyo paid RWS a portion of each Concierge Program sale. (Assmus Dep. 59:10–60:3, 61:16–62:20, 86:6–88:5, ECF No. 50-4; Southam Individual Dep. 20:1–22:11, 47:24–50:9, 54:14– 55:14, ECF No. 50-8; Christiansen Dep. 52:3–25, ECF No. 50-3; see Opp’n Ex. 9, ECF No. 50‑10.) These changes were typically informal and conducted over email or telephone. RWS billed Goyo for the leads and for its services by sending Goyo monthly invoices. (E.g., MPSJ Ex. 10, ECF No. 45-11.) But these invoices were automatically generated and did not always reflect the parties’ modified fee structure. (Thornberry Dep. 194:10–17, ECF No. 50-7; Assmus Dep. 70:8–21, ECF No. 50-4.) As a result, Mr. Christiansen would arrange to pay RWS according to the parties’ modified agreement, not the amount printed on the invoice. (See Christiansen Dep. 43:20–45:10,

ECC No. 45-7.) As a startup company, Goyo’s financial situation was usually unsteady and often precarious. (See Opp’n Ex. 1 (Southam 30(b)(6) Dep #1) 98:23–99:1, ECF No. 50‑2.) While this case was pending, RWS’s expert forensic accountant, Jeremy McGannon, examined bank accounts and financial documents belonging to Goyo and the Clear Entities. (MPSJ Ex. 11 (McGannon Report) at 4, ECF No. 45-12.) He first observed that Goyo was financially dependent on the Clear Entities, as over 90% of its total inflows between 2015 and 2018 came from the Clear Entities. He

4 RWS President Nathan Thornberry testified that the purported $17-to-$7 change was not an amendment to the Agreement, but rather a “valiant attempt . . . to help Paul [Southam] out” by not billing Goyo for the full $17 when the potential customer only expressed interest in alarm services, not the bundled services Goyo offered. (Opp’n Ex. 6 (Thornberry Dep.) 197:9–201:5, ECF No. 50-7.) At a minimum, this fact is disputed. also noted that Goyo was undercapitalized, as its liabilities exceeded its assets every year between 2015 and 2018, and its financial ratios were below comparable industry benchmarks. And he confirmed other potential indicia of alter-ego status, like similar ownership structures. Goyo tried to negotiate an Amendment to the Agreement in early 2018. Under the Amendment, Goyo would pay RWS $29,113 and transfer ownership of its website and toll-free

phone numbers in exchange for a release from the Agreement and a new contract between RWS and Clear Home. (Southam 30(b)(6) Dep. #1 80:23–81:21, 89:2–17, 90:18–91:3, ECF No. 45-2.) The Amendment was never signed, but at some point Goyo transferred its website and phone numbers to RWS. Yet RWS refused to accept the $29,113 check. (Id. 82:4–84:23.) In July 2018, RWS demanded that Goyo pay eighteen allegedly unpaid invoices totaling $582,960.16, and it offered a $50,000 discount on the bill if Goyo gave RWS the Full Concierge website. (MPSJ Ex. 9, ECF No. 45-10.) Mr. Southam reported being “surprised” at seeing this offer, as he claimed that Goyo transferred its website between April and May 2018—before receiving the demand letter. (Southam 30(b)(6) Dep. #1 50:13–25, ECF No. 45-2.) Goyo ceased

operating in October 2018 and transferred its remaining assets to the Clear Entities. (Id. 118:4– 119:16; MPSJ Ex. 16, ECF No. 45-17.) Litigation ensued. LEGAL STANDARD In general, summary judgment is appropriate “if the movant shows that there is no genuine dispute as to any material fact and [that] the movant is entitled to judgment as a matter of law.” Fed. R. Civ. P. 56(a).

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