Real Estate Value Co. v. Carnival Corp.

92 So. 3d 255, 2012 WL 2327767, 2012 Fla. App. LEXIS 9849
CourtDistrict Court of Appeal of Florida
DecidedJune 20, 2012
DocketNo. 3D11-1618
StatusPublished
Cited by28 cases

This text of 92 So. 3d 255 (Real Estate Value Co. v. Carnival Corp.) is published on Counsel Stack Legal Research, covering District Court of Appeal of Florida primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Real Estate Value Co. v. Carnival Corp., 92 So. 3d 255, 2012 WL 2327767, 2012 Fla. App. LEXIS 9849 (Fla. Ct. App. 2012).

Opinion

ROTHENBERG, J.

THE FACTUAL AND PROCEDURAL BACKGROUND

The Real Estate Value Company (“TRIP$”) appeals from a final summary [258]*258judgment entered in favor of Carnival Corporation (“Carnival”) as to all counts in TRIP$’s second amended complaint. For the reasons that follow, we affirm the judgment in its entirety.

This case centers around a business dispute between TRIP$ and Carnival. In 1995, TRIP$ and Carnival entered into a written contract (the “TRIP$-Carnival Contract”), pursuant to which TRIP$ was authorized to offer patrons individually numbered TRIP$ discount certificates valid on specified Carnival cruises. The TRIP$ discount certificates provided for a savings of $50 per cabin ($25 per guest based on double occupancy) on three and four day cruises, and $100 per cabin ($50 per guest based on double occupancy) on seven day cruises. The TRIP$ discounts could be redeemed during the booking process by presenting the distinct code number located on the TRIP$ certificates. Carnival agreed to track all bookings generated through the TRIP$ discount certificate program, and to pay TRIP$ a specified marketing allowance based on the number of such bookings.

The dispute arose when Carnival subsequently entered into promotional discount agreements with the American Association of Retired Persons (“AARP”) on October 1, 1996, and AARP Services, Inc. (“ASI”), on June 1, 2001 (collectively, “the AARP discount programs”). TRIP$ took the position with Carnival that, pursuant to the TRIP$-Carnival Contract, TRIP$ was contractually entitled to a marketing allowance for bookings generated through the AARP discount programs. Like the TRIP$ discount program, the AARP discount programs provided for discounts of $50 per cabin ($25 per guest based on double occupancy) on three and four day cruises, and $100 per cabin ($50 per guest based on double occupancy) on seven day cruises. Unlike the TRIP$ discount program, however, the AARP discount programs did not provide for the use of TRIP$ discounts certificates — AARP members could redeem their discounts by presenting their AARP membership card or membership number during the booking process — and could only be used for staterooms on levels six through twelve. It is also undisputed that neither the TRIP$Carnival Contract nor any other written agreement between TRIP$ and Carnival specifically addresses the AARP discount programs, and TRIP$ was not a party to, or mentioned in, the 1996 AARP-Carnival agreement or the 2001 ASI-Carnival agreement.

Nevertheless, TRIP$ claims it was ultimately responsible for the procurement of the AARP discount programs. Specifically, TRIP$ alleges that it identified and targeted AARP and ASI as entities with which Carnival could establish lucrative promotional discount programs; acted as a broker in the negotiations of these agreements; and, in fact, negotiated the terms of the AARP discount agreements on behalf of Carnival. On these grounds, TRIP$ claimed entitlement to bookings generated through the AARP discount programs in accordance with the TRIP$Carnival Contract.

It appears that while Carnival disputed that it was contractually obligated under the TRIP$-Carnival Contract to pay TRIP$ a marketing allowance for bookings generated through the AARP discount programs, Carnival was sympathetic toward TRIP$’s request for compensation for such bookings, presumably because of the role TRIP$ allegedly played in procuring the AARP discount programs. Thus, from 1996 through March 2004, Carnival and TRIP$ attempted to negotiate a contractual agreement whereby Carnival would pay TRIP$ a marketing allowance for bookings generated through the AARP [259]*259discount programs. Although the parties were ultimately unable to finalize such an agreement, Carnival tracked all bookings generated through the AARP discount programs, and paid TRIP$ a marketing allowance for those bookings from 1996 through March 2004.

In early 2004, TRIP$ accused Carnival of underreporting the level of usage being generated through the AARP discount programs, and claimed entitlement to a marketing allowance not only for bookings ultimately made under the AARP discount programs, but for all bookings made by AARP members who inquired about the AARP discount programs, even if they ultimately used a different discount program or rate. TRIP$ claimed such bookings were “generated through” the AARP discount program. Carnival disagreed with that position, and when TRIP$ demanded payment of $35 million in marketing allowances for such bookings, Carnival terminated its business relationship with TRIP$ and ceased to pay TRIP$ for any bookings generated under the AARP discount programs.

TRIP$ filed the instant lawsuit. In its second amended complaint, TRIP$ alleged claims for breach of written contract, breach of oral contract, breach of fiduciary duty, and unjust enrichment. TRIP$ alleged Carnival breached its contractual and fiduciary responsibilities by failing to track all bookings generated through the AARP discount programs, and to pay TRIP$ a marketing allowance for such bookings. In the alternative, TRIP$ pleaded an unjust enrichment claim, arguing that as a result of TRIP$’s efforts with respect to the AARP discount programs, Carnival knowingly received hundreds of thousands of additional bookings, and that it would be inequitable for Carnival to retain the benefits of TRIP$’s work without paying TRIP$ for the value of that work.

In support of TRIP$’s interpretation of the TRIP$-Carnival Contract, TRIP$ sought to present the expert testimony of Roderick McLeod, a former executive in the cruising industry. In his report, Mr. McLeod opined that the TRIP$Carnival Contract was a “lead generation” contract, which required Carnival to track and compensate TRIP$ for all bookings made by AARP members who inquired about the AARP discount programs, even if they ultimately booked a cruise using a different rate or program. The trial court ultimately excluded Mr. McLeod’s testimony for several reasons, including its determination that the TRIP$-Carnival Contract was unambiguous, thus prohibiting consideration of extrinsic evidence to interpret the agreement.

Carnival then filed a motion for summary judgment, which the trial court granted after a hearing. The trial court issued a written order concluding, in pertinent part: the TRIP$-Carnival Contract was unambiguous, and its express terms applied only to the TRIP$ discount certificate program, not to the AARP discount programs; there was no evidence in the record to establish the elements of an oral agreement between Carnival and TRIP$ relating to the AARP discount programs; the TRIP$-Carnival Contract provided for an arms length, rather than a fiduciary, commercial relationship; and TRIP$’s unjust enrichment claim failed as a matter of law. This appeal followed.

ARGUMENTS ON APPEAL

On appeal, TRIP$ advances several arguments, which we address below.

I. Whether the trial court properly entered summary judgment on TRIP$’s breach of written and oral contract claims.

As a preliminary matter, TRIP$ does not challenge the trial court’s ruling that [260]*260TRIP$ failed to present sufficient evidence to establish the elements for breach of an oral contract. We therefore affirm the trial court’s entry of summary judgment on TRIP$’s breach of oral contract claim without further discussion.

Instead, TRIP$ contends the trial court erred in ruling that the TRIP$-Carnival Contract was unambiguous and did not apply to the AARP discount programs.

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Cite This Page — Counsel Stack

Bluebook (online)
92 So. 3d 255, 2012 WL 2327767, 2012 Fla. App. LEXIS 9849, Counsel Stack Legal Research, https://law.counselstack.com/opinion/real-estate-value-co-v-carnival-corp-fladistctapp-2012.