Ramos v. The GAP, Inc.

CourtDistrict Court, N.D. California
DecidedSeptember 30, 2024
Docket4:23-cv-04715
StatusUnknown

This text of Ramos v. The GAP, Inc. (Ramos v. The GAP, Inc.) is published on Counsel Stack Legal Research, covering District Court, N.D. California primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Ramos v. The GAP, Inc., (N.D. Cal. 2024).

Opinion

1 2 3 4 UNITED STATES DISTRICT COURT 5 NORTHERN DISTRICT OF CALIFORNIA 6 7 EFREN RAMOS, Case No. 23-cv-04715-HSG

8 Plaintiff, ORDER GRANTING MOTION TO DISMISS 9 v. Re: Dkt. No. 16 10 THE GAP, INC., 11 Defendant.

12 13 Pending before the Court is Defendant The Gap Inc.’s motion to dismiss. Dkt. No. 16. 14 The Court finds this matter appropriate for disposition without oral argument and the matter is 15 deemed submitted. See Civil L.R. 7-1(b). For the reasons detailed below, the Court GRANTS the 16 motion. 17 I. BACKGROUND 18 Plaintiff Efren Ramos filed this putative class action against Defendant The Gap, Inc. for 19 allegedly invading customers’ privacy through the use of marketing emails and tracking software. 20 See generally Dkt. No. 1 (“Compl.”). Defendant is a clothing retailer, which as relevant to this 21 lawsuit, operates an email domain and website.1 Defendant sends its customers periodic 22 marketing emails, which direct them to Defendant’s website. See id. at ¶¶ 5, 16. According to the 23 complaint, Defendant contracts with a third party, Bluecore, Inc., to provide software that runs on 24 the emails to help Defendant optimize its marketing campaigns. See id. at ¶¶ 1–2, 9–14. The 25 complaint alleges that Bluecore’s software embeds unique and trackable URL links into the words 26 and images in Defendant’s marketing emails so that Defendant can assess customers’ email 27 1 behavior. See id. at ¶¶ 2, 10–14. When a customer clicks on one of these links, Bluecore is able 2 to capture customer data, such as the “the email address of the subscriber as well as his or her 3 device type, geolocation, IP address and the part of the email he or she clicked on,” before 4 directing them to the retail website. See id. Once on Defendant’s website, Bluecore further uses 5 JavaScript and cookies to monitor customers’ behavior there too. See id. at ¶¶ 13–14. With all 6 this information Bluecore can create a personal profile for each customer and Defendant can in 7 turn send personalized emails to them, such as an email when a customer places a product in a cart 8 but does not purchase the item. See id. The complaint alleges that Defendant and Bluecore 9 tracked consumers in this way without their consent. See id. at ¶ 39. 10 Based on these allegations Plaintiff brings causes of action against Defendant for 11 (1) violations of the California Invasion of Privacy Act (“CIPA”), Cal Penal Code §§ 631(a) and 12 635; (2) statutory larceny, Cal. Penal Code §§ 486 and 496; and (3) violations of the California 13 Unfair Competition Law (“UCL”), Cal. Bus. & Prof. Code §§ 17200, et seq. Defendant has 14 moved to dismiss the complaint in its entirety. Dkt. No. 16. 15 II. LEGAL STANDARD 16 Federal Rule of Civil Procedure 8(a) requires that a complaint contain “a short and plain 17 statement of the claim showing that the pleader is entitled to relief.” Fed. R. Civ. P. 8(a)(2). A 18 defendant may move to dismiss a complaint for failing to state a claim upon which relief can be 19 granted under Rule 12(b)(6). “Dismissal under Rule 12(b)(6) is appropriate only where the 20 complaint lacks a cognizable legal theory or sufficient facts to support a cognizable legal theory.” 21 Mendiondo v. Centinela Hosp. Med. Ctr., 521 F.3d 1097, 1104 (9th Cir. 2008). To survive a Rule 22 12(b)(6) motion, a plaintiff need only plead “enough facts to state a claim to relief that is plausible 23 on its face.” Bell Atl. Corp. v. Twombly, 550 U.S. 544, 570 (2007). A claim is facially plausible 24 when a plaintiff pleads “factual content that allows the court to draw the reasonable inference that 25 the defendant is liable for the misconduct alleged.” Ashcroft v. Iqbal, 556 U.S. 662, 678 (2009). 26 Rule 9(b) imposes a heightened pleading standard where fraud is an essential element of a 27 claim. See Fed. R. Civ. P. 9(b) (“In alleging fraud or mistake, a party must state with particularity 1 F.3d 1097, 1107 (9th Cir. 2003). A plaintiff must identify “the who, what, when, where, and how” 2 of the alleged conduct, so as to provide defendants with sufficient information to defend against 3 the charge. Cooper v. Pickett, 137 F.3d 616, 627 (9th Cir. 1997). However, “[m]alice, intent, 4 knowledge, and other conditions of a person's mind may be alleged generally.” Fed. R. Civ. P. 5 Rule 9(b). 6 In reviewing the plausibility of a complaint, courts “accept factual allegations in the 7 complaint as true and construe the pleadings in the light most favorable to the nonmoving party.” 8 Manzarek v. St. Paul Fire & Marine Ins. Co., 519 F.3d 1025, 1031 (9th Cir. 2008). Nevertheless, 9 courts do not “accept as true allegations that are merely conclusory, unwarranted deductions of 10 fact, or unreasonable inferences.” In re Gilead Scis. Secs. Litig., 536 F.3d 1049, 1055 (9th Cir. 11 2008) (quoting Sprewell v. Golden State Warriors, 266 F.3d 979, 988 (9th Cir. 2001)). 12 III. DISCUSSION 13 A. CIPA § 631(a) 14 Plaintiff alleges that Defendant’s conduct constitutes an illegal wiretap under CIPA 15 § 631(a). See Compl. at ¶¶ 30–40. Section 631(a) contains four distinct clauses, imposing 16 liability on “any person” who: 17 (i) “by means of any machine, instrument, or contrivance, or in any other manner, 18 intentionally taps . . . any telegraph or telephone wire, line, cable, or instrument”; 19 (ii) “willfully reads, or attempts to read, or to learn the contents or meaning of any 20 message, report, or communication while the same is in transit”; 21 (iii) “uses, or attempts to use, in any manner, or for any purpose, or to communicate in 22 any way, any information so obtained”; and 23 (iv) “aids, agrees with, employs, or conspires with any person or persons to unlawfully 24 do, or permit, or cause to be done any of the acts or things mentioned above.” 25 26 Cal. Penal Code § 631(a); see also Tavernetti v. Superior Ct., 22 Cal. 3d 187, 192 (Cal. 1978) (en 27 banc) (clarifying that § 631(a) imposes liability for “distinct and mutually independent patterns of 1 communication in transit over a wire, and attempting to use or communicate information obtained 2 as a result of engaging in either of the previous two activities.”). Plaintiff appears to contend that 3 Defendant is liable under all four clauses. See Compl. at ¶¶ 41–46; Dkt. No. 20 at 4–6. 4 In response to Plaintiff’s cause of action under § 631(a) Defendant contends that (1) it is 5 exempt from direct liability under the CIPA as a party to the communications; (2) the first clause 6 of § 631(a) does not apply to internet wiretaps; and (3) Plaintiff has not pled that Bluecore 7 intercepted the protected “contents” of challenged communications. See Dkt. No. 16 at 5–9. 8 i. Direct Liability 9 As an initial matter, Defendant urges that it cannot be held directly liable under § 631(a) 10 because it was a party to the challenged communications at issue here. See Dkt. No. 16 at 6.

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