Ramos v. The GAP, Inc.

District Court, N.D. California·Decided July 29, 2025·No. 4:23-cv-04715·Unknown

Opinion

EFREN RAMOS, Case No. 23-cv-04715-HSG

Plaintiff, ORDER GRANTING SECOND MOTION TO DISMISS v. Re: Dkt. No. 49 Defendant.

Pending before the Court is Defendant The Gap Inc.’s second motion to dismiss. Dkt. No. 49. The Court finds this matter appropriate for disposition without oral argument and the matter is deemed submitted. See Civil L.R. 7-1(b). For the reasons detailed below, the Court GRANTS the motion. Plaintiff Efren Ramos initially filed this putative class action in September 2023. See Dkt. No. 1. Defendant moved to dismiss the complaint in its entirety, and the Court granted the motion. See Dkt. No. 40. In October 2024, Plaintiff filed an amended complaint. See Dkt. No. 41 (“FAC”). As before, Plaintiff alleges that Defendant invades customers’ privacy through the use of third-party tracking software. See generally id. Defendant is a clothing retailer that, as relevant to this lawsuit, sends its customers periodic marketing emails that contain hyperlinks to products on Defendant’s website.1 See id. at ¶ 2. According to the FAC, Defendant contracts with a third party, Bluecore, Inc., to embed “invisible pixels” and URLs in Defendant’s marketing emails. See id. at ¶¶ 3, 5, 18–19. Plaintiff alleges that these pixels and URLs “are connected to” the hyperlinked images and text in the marketing emails such that when a customer clicks on an image or text in an email, “the URL is transmitted to Bluecore.” See id. at ¶ 3. Moreover, Plaintiff alleges that each URL is unique such that Bluecore knows “exactly when a customer opens one of its Emails along with the exact images and words that a consumer clicked on before being routed to Defendant’s website . . . .” Id. at ¶¶ 4, 19, 27, 45. Plaintiff alleges that in this way Bluecore knows, for example, that Plaintiff clicked on a specific shirt in one of Defendant’s marketing emails. See id. at ¶ 12. Plaintiff also alleges that each link is “numbered and mapped” in such a way that Bluecore knows “its location within the email.” See id. at ¶¶ 33–34, & n.19. Bluecore also captures other information like the customer’s email address, email open rates, and content click rates before redirecting the recipient to Defendant’s website. See id. at ¶¶ 19, 21, 29–35. With all this information, Plaintiff alleges that “Bluecore is able to create . . . a replica of how Defendant’s recipients are seeing and interacting with the Emails’ Content in real time.” Id. at ¶ 40. Plaintiff alleges that Bluecore also uses JavaScript and other “persistent cookies” to continue to monitor customers as they navigate on Defendant’s website “throughout their purchase journey.” See id. at ¶¶ 22, 36–38. According to the FAC, Bluecore aggregates the data from a customer’s interaction with Defendant’s emails and website to create a “highly detailed personal profile” of each customer. See id. at ¶¶ 5, 38. Based on these allegations, Plaintiff brings causes of action against Defendant for (1) violations of the California Invasion of Privacy Act (“CIPA”), Cal Penal Code §§ 631(a) and 635; (2) statutory larceny, Cal. Penal Code §§ 486 and 496; and (3) violations of the California Unfair Competition Law (“UCL”), Cal. Bus. & Prof. Code §§ 17200, et seq. Defendant again has moved to dismiss the complaint. See Dkt. No. 49. Federal Rule of Civil Procedure 8(a) requires that a complaint contain “a short and plain statement of the claim showing that the pleader is entitled to relief.” Fed. R. Civ. P. 8(a)(2). A defendant may move to dismiss a complaint for failing to state a claim upon which relief can be complaint lacks a cognizable legal theory or sufficient facts to support a cognizable legal theory.” Mendiondo v. Centinela Hosp. Med. Ctr., 521 F.3d 1097, 1104 (9th Cir. 2008). To survive a Rule 12(b)(6) motion, a plaintiff need only plead “enough facts to state a claim to relief that is plausible on its face.” Bell Atl. Corp. v. Twombly, 550 U.S. 544, 570 (2007). A claim is facially plausible when a plaintiff pleads “factual content that allows the court to draw the reasonable inference that the defendant is liable for the misconduct alleged.” Ashcroft v. Iqbal, 556 U.S. 662, 678 (2009). Rule 9(b) imposes a heightened pleading standard where fraud is an essential element of a claim. See Fed. R. Civ. P. 9(b) (“In alleging fraud or mistake, a party must state with particularity the circumstances constituting fraud or mistake.”); see also Vess v. Ciba–Geigy Corp. USA, 317 F.3d 1097, 1107 (9th Cir. 2003). A plaintiff must identify “the who, what, when, where, and how” of the alleged conduct, so as to provide defendants with sufficient information to defend against the charge. Cooper v. Pickett, 137 F.3d 616, 627 (9th Cir. 1997). However, “[m]alice, intent, knowledge, and other conditions of a person's mind may be alleged generally.” Fed. R. Civ. P. Rule 9(b). In reviewing the plausibility of a complaint, courts “accept factual allegations in the complaint as true and construe the pleadings in the light most favorable to the nonmoving party.” Manzarek v. St. Paul Fire & Marine Ins. Co., 519 F.3d 1025, 1031 (9th Cir. 2008). Nevertheless, courts do not “accept as true allegations that are merely conclusory, unwarranted deductions of fact, or unreasonable inferences.” In re Gilead Scis. Secs. Litig., 536 F.3d 1049, 1055 (9th Cir. 2008) (quoting Sprewell v. Golden State Warriors, 266 F.3d 979, 988 (9th Cir. 2001)). Plaintiff alleges that Defendant’s conduct constitutes an illegal wiretap under CIPA § 631(a). See FAC at ¶¶ 55–65. Section 631(a) contains four distinct clauses, imposing liability on “any person” who: (i) “by means of any machine, instrument, or contrivance, or in any other manner, (ii) “willfully reads, or attempts to read, or to learn the contents or meaning of any message, report, or communication while the same is in transit”; (iii) “uses, or attempts to use, in any manner, or for any purpose, or to communicate in any way, any information so obtained”; and (iv) “aids, agrees with, employs, or conspires with any person or persons to unlawfully do, or permit, or cause to be done any of the acts or things mentioned above.” Cal. Penal Code § 631(a); see also Tavernetti v. Superior Ct., 22 Cal. 3d 187, 192 (Cal. 1978) (en banc) (clarifying that § 631(a) imposes liability for “distinct and mutually independent patterns of conduct: intentional wiretapping, willfully attempting to learn the contents or meaning of a communication in transit over a wire, and attempting to use or communicate information obtained as a result of engaging in either of the previous two activities.”). Plaintiff continues to allege that Defendant is liable under all four clauses. See FAC at ¶¶ 55–65; Dkt. No. 51 at 4–13. i. Direct Liability A party to the communication cannot be held liable under § 631(a). See In re Facebook, Inc. Internet Tracking Litig., 956 F.3d 589, 607 (9th Cir. 2020) (citing Warden v. Kahn, 99 Cal. App. 3d 805, 811 (Cal. Ct. App. 1979)). Although Plaintiff appears to g

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