Purple Innovation, LLC v. Waykar, Inc.

CourtDistrict Court, M.D. Florida
DecidedAugust 29, 2025
Docket8:25-cv-00266
StatusUnknown

This text of Purple Innovation, LLC v. Waykar, Inc. (Purple Innovation, LLC v. Waykar, Inc.) is published on Counsel Stack Legal Research, covering District Court, M.D. Florida primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Purple Innovation, LLC v. Waykar, Inc., (M.D. Fla. 2025).

Opinion

UNITED STATES DISTRICT COURT MIDDLE DISTRICT OF FLORIDA TAMPA DIVISION

PURPLE INNOVATION, LLC,

Plaintiff, v. Case No.: 8:25-cv-00266-CEH-SPF

WAYKAR, INC., AMERICAN SERLEEP INC., SHENZHEN KAYSNO TECHNOLOGY CO., LTD., JIANQIANG HUANG, XIAOQIN HUANG, LILI HUANG, and JUNWEN ZHENG,

Defendants. _______________________________________________

ORDER

This matter comes before the Court on the following motions: Defendants American Serleep Inc. and Waykar Inc.’s Motion to Dismiss, Transfer, or Stay (Doc. 22); the same Defendants’ Motion to Stay (Doc. 39); and Defendants Jianqiang Huang and Xiaoqin Huang’s Motion to Dismiss (Doc. 25). Plaintiff Purple Innovation LLC (“Purple”) has responded in opposition to all three motions (Docs. 29, 34, 40). In this trademark action, Purple alleges that seven Defendants engaged in a scheme to infringe Purple’s trademark rights through the sale of products on various online marketplaces. Defendants Waykar and American Serleep request that this action be dismissed or transferred to the District of South Carolina based upon the first-filed rule, the forum non conveniens doctrine, and improper venue. Waykar and American Serleep also seek to stay this action until the resolution of an appeal in a related action and until all Defendants have been served. Defendants Jianqiang and Xiaoqin Huang argue that they have not been properly served, that this Court lacks

personal jurisdiction over them, and that the Complaint fails to state a claim against them. Upon review and full consideration, and being duly advised in the premises, the Court will dismiss the Complaint without prejudice for improper venue, and dismiss the claims against Jianqiang and Xiaoqin Huang without prejudice for insufficient

service of process and lack of personal jurisdiction. However, the Court will permit Purple to engage in jurisdictional discovery with Waykar and American Serleep for a limited period with regard to the issues of venue and personal jurisdiction. Purple may then, if it chooses, file an Amended Complaint in this Court. In light of these conclusions, the Court will deny the Motion to Stay.

I. BACKGROUND1 A. The Instant Complaint Plaintiff Purple Innovation LLC is a manufacturer and designer of mattresses and related products. Doc. 1 ¶ 4. Purple owns a number of registered trademarks and

trademark applications in variations of its name. Id. ¶¶ 24-38. Purple has consistently

1 When ruling on a motion to dismiss under Fed. R. Civ. P. 12(b)(6), the Court derives the statement of facts from the factual allegations of the pleadings, which the Court must accept as true in ruling on the motion, and any documents attached to the pleadings. Erickson v. Pardus, 551 U.S. 89, 94 (2007). applied the color purple to its marks as well as its product labels, packaging, and designs. Id. ¶¶ 28-29. Purple alleges that Defendants are infringing Purple’s protected marks by

offering for sale on various online marketplaces, including Amazon, eBay, Target, and Walmart, mattresses with a distinctive purple design. Id. ¶¶ 62-68. The mattresses are sold under product lines named “Sersper,” “Serweet, and “Kescas.” Id. ¶¶ 65, 67, 68. Some of the marketplaces identify Defendant Waykar as the product seller. Id. ¶¶ 62,

66. Waykar is a Florida corporation that Defendant Jianqiang Huang founded. Id. ¶ 55; see also id. ¶ 63. The products Purple alleges infringe its marks are also sold directly by the website of Defendant American Serleep. Id. ¶ 64. American Serleep is a Washington corporation founded by Defendant Junwen Zheng. Id. ¶ 59. Zheng and the three remaining Defendants—Xiaoqin Huang, Lili Huang, and Shenzhen Kaysno

Technology Co., Ltd., a Chinese company—registered the following U.S. trademarks, respectively: Kescas, Sersper, Serweet, and Serleep. Id. ¶ 53. Purple alleges that the individual Defendants “devised a scheme and launched an infringement campaign” against Purple through the sale of the infringing products. Id. ¶ 51. According to Purple, the corporate Defendants are “alter egos and/or mere

instrumentalities of the individual Defendants, created for an improper purpose to further the infringing activities, and as a deliberate tactic to conceal each Defendant’s illegal conduct to intentionally and willfully profit from the infringement of Plaintiff’s brand and goodwill.” Id. ¶ 70. Although Purple has made successful requests to remove infringing products from some of the online marketplaces, it alleges that Defendants’ infringement activities have continued and expanded. Id. ¶¶ 71-72. Accordingly, Purple alleges that all Defendants have committed federal

trademark infringement, federal false designation of origin and unfair competition, common law trademark infringement and unfair competition, and violations of Florida’s Deceptive and Unfair Trade Practices Act. Id. ¶¶ 78-102. Purple seeks injunctive and monetary relief.

Purple initiated this action on February 3, 2025, and filed a return of service indicating it effected service on American Serleep and Waykar on February 4, 2025. B. The South Carolina Action2 On January 13, 2025, about two weeks before Purple filed the Complaint, American Serleep filed an action against Purple and its parent company, Purple

Innovation, Inc., in the District of South Carolina. American Serleep effected service on both Purple entities on February 10, 2025. In the South Carolina action, American Serleep sought a declaratory judgment that its products do not infringe Purple’s rights under two trademark registration numbers. Doc. 22-1. The action arose because Purple had made an allegation to Home

Depot that the American Serleep mattresses Home Depot sold infringed Purple’s

2 The Court takes judicial notice of the public docket and filings from American Serleep Inc. v. Purple Innovation Inc. et al., No. 2:25-cv-248 (D. S.C.). See, e.g., Fed. R. Evid. 201(b) (court may take judicial notice of public records that are “not subject to reasonable dispute”); Bryant v. Avado Brands, Inc., 187 F.3d 1271, 1278-80 (11th Cir. 1999) (court may take judicial notice of public records on a motion to dismiss without converting the motion to a motion for summary judgment). trademark rights under those registration numbers; Home Depot notified American Serleep of this allegation. Id. On April 29, 2025, the District of South Carolina dismissed American Serleep’s

action without prejudice for lack of personal jurisdiction. Doc. 38-1. The Purple entities are incorporated in Delaware and maintain their principal place of business in Utah; they do not maintain any agents or offices in South Carolina or own property there. Id. The court found that the nationwide advertising and availability of their products was not enough to constitute purposeful availment in South Carolina for the

purpose of haling Purple into court there. Id. Although American Serleep is based in South Carolina, Purple’s enforcement action in sending a letter to Home Depot regarding American Serleep was not directed toward South Carolina residents or otherwise connected to the forum. Id. American Serleep has filed a notice of appeal.

II. MOTION TO DISMISS OR TRANSFER (Doc. 22) A. The Parties’ Arguments In February 2025, before the South Carolina action was dismissed, Defendants American Serleep and Waykar filed a motion to dismiss, transfer, or stay the instant action pursuant to the first-filed complaint rule. Doc. 22. Alerting the Court to the

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Purple Innovation, LLC v. Waykar, Inc., Counsel Stack Legal Research, https://law.counselstack.com/opinion/purple-innovation-llc-v-waykar-inc-flmd-2025.