Public Media Center v. Federal Communications Commission

587 F.2d 1322, 4 Media L. Rep. (BNA) 1634, 190 U.S. App. D.C. 425, 44 Rad. Reg. 2d (P & F) 721, 1978 U.S. App. LEXIS 8231
CourtCourt of Appeals for the D.C. Circuit
DecidedOctober 24, 1978
Docket76-1648
StatusPublished

This text of 587 F.2d 1322 (Public Media Center v. Federal Communications Commission) is published on Counsel Stack Legal Research, covering Court of Appeals for the D.C. Circuit primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Public Media Center v. Federal Communications Commission, 587 F.2d 1322, 4 Media L. Rep. (BNA) 1634, 190 U.S. App. D.C. 425, 44 Rad. Reg. 2d (P & F) 721, 1978 U.S. App. LEXIS 8231 (D.C. Cir. 1978).

Opinion

587 F.2d 1322

190 U.S.App.D.C. 425, 4 Media L. Rep. 1634

PUBLIC MEDIA CENTER, et al., Petitioners,
v.
FEDERAL COMMUNICATIONS COMMISSION and United States of
America, Respondents,
Thunderbird Broadcasting Co., Richardson Broadcasting Co.,
and Joseph Gamble Stations, Inc., Intervenors.

No. 76-1648.

United States Court of Appeals,
District of Columbia Circuit.

Argued April 28, 1978.
Decided Oct. 24, 1978.

Harvey J. Shulman, Washington, D. C., with whom Collot Guerard and Carol J. Jennings, Washington, D. C., were on brief, for petitioners.

C. Grey Pash, Jr., Counsel, F.C.C., Washington, D. C., with whom Daniel M. Armstrong, Associate Gen. Counsel, F.C.C., Barry Grossman and Peter L. de la Cruz, Attys., Dept. of Justice, Washington, D. C., were on brief, for respondents.

Randy I. Bellows, Washington, D. C., also entered an appearance for petitioners.

Susan J. Atkinson, Atty., Dept. of Justice, Washington, D. C., also entered an appearance for respondent, United States of America.

Stephen A. Sharp and Keith H. Fagan, Counsel, F.C.C., Washington, D. C., also entered appearances for respondent, F.C.C.

Nathaniel F. Emmons, Washington, D. C., entered an appearance for intervenor, Thunderbird Broadcasting Co.

Benito Gaguine, Washington, D. C., entered an appearance for intervenor, Richardson Broadcasting Co.

Jack P. Blume, Herbert M. Schulkind, and Howard J. Braun, Washington, D. C., entered appearances for intervenor, Joseph Gamble Stations, Inc.

Before DANAHER, Senior Circuit Judge, and TAMM and ROBB, Circuit Judges.

Opinion for the court filed by TAMM, Circuit Judge.

TAMM, Circuit Judge:

Petitioners, Public Media Center, et al.,1 seek reversal of a Federal Communications Commission (Commission) decision2 holding that four California radio stations did not violate the fairness doctrine when they broadcast advertisements promoting the desirability of nuclear generation of electrical power. Because the Commission has not adequately distinguished these four stations from eight others found in violation of the fairness doctrine, we remand the Commission's order for clarification.

* In September 1974, the petitioners filed a fairness doctrine complaint against sixteen California radio stations3 alleging that the stations had failed to meet their obligation to present both sides of the debate surrounding the construction and use of nuclear power plants. Specifically, the petitioners charged that the radio stations had broadcast advertisements for the Pacific Gas & Electric Company (PG&E) advocating the development of nuclear power but had failed to present the views of those opposed to such development.4

In response to the complaint, the Commission requested comments from each of the sixteen stations. The licensees answered by claiming, Inter alia, that the PG&E advertisements did not address a controversial issue of public importance,5 that the advertisements did not present a point of view on the use of nuclear energy,6 and that broadcasters had fulfilled their obligations under the fairness doctrine.7

Following the filing of these comments, the petitioners pressed their complaint against thirteen of the original sixteen stations.8 The petitioners' reply manifested a twofold concern whether any anti-nuclear programming would be broadcast and the form in which such programming would be presented. Specifically, the petitioners presented a ten-factor analysis9 of each station to support their contention that licensees had not provided a reasonable opportunity to present anti-nuclear viewpoints. For example, the petitioners argued that station KPAY had not fulfilled its fairness obligations even though it had broadcast sixty minutes of anti-nuclear programming as compared with twenty-seven minutes of pro-nuclear programming.10 Characterizing total time as "the most inaccurate way to measure . . . reasonableness,"11 the petitioners found that: none of the anti-nuclear programming appeared in prime, or drive, time,12 whereas nine minutes were devoted to pro-nuclear programming; pro-nuclear programming appeared on the air twenty-seven times, while anti-nuclear programming was broadcast only twice; pro-nuclear programming was presented during periods of higher listenership than anti-nuclear programming; pro-nuclear programming was broadcast on twenty-six days as compared with anti-nuclear programming that appeared on one day; pro-nuclear programming utilized "the effective short format of a spot ad interspersed within other programming," while anti-nuclear programming appeared in longer length public affairs programming; pro-nuclear programming appeared in similar PG&E advertisements repeated twenty-seven times, but anti-nuclear views were repeated only twice; pro-nuclear programming reached a more varied audience; and pro-nuclear programming appeared in professionally produced advertisements, whereas anti-nuclear programming consisted of a public affairs discussion by two professors.13 These factual differences, the petitioners alleged, compelled the conclusion that KPAY's presentation of anti-nuclear viewpoints was unreasonable. Similar factual analyses of each of the remaining twelve stations yielded the same conclusion.14

The Commission found that the PG&E advertisements addressed a controversial issue of public importance.15 The Commission then sought to determine whether each of the licensees had met its "fairness doctrine obligation to afford a reasonable opportunity for presentation of viewpoints contrasting those contained in the PG&E announcements."16 Prior to reaching a decision on the merits, the Commission noted "a number of factors which are relevant considerations in determining what constitutes a 'reasonable opportunity' for the presentation of contrasting viewpoints. . . ."17 These factors included the amount of drive time given each side; the total amount of time given each side; the frequency with which each side was presented; and the size of the listening audience.18 The Commission also stressed, however, that the ultimate standard against which station conduct would be judged was whether the public had been left uninformed as to different viewpoints on the issue.19

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587 F.2d 1322, 4 Media L. Rep. (BNA) 1634, 190 U.S. App. D.C. 425, 44 Rad. Reg. 2d (P & F) 721, 1978 U.S. App. LEXIS 8231, Counsel Stack Legal Research, https://law.counselstack.com/opinion/public-media-center-v-federal-communications-commission-cadc-1978.