Columbia Broadcasting System, Inc. v. Democratic National Committee

412 U.S. 94, 93 S. Ct. 2080, 36 L. Ed. 2d 772, 1973 U.S. LEXIS 4, 1 Media L. Rep. (BNA) 1855, 27 Rad. Reg. 2d (P & F) 907
CourtSupreme Court of the United States
DecidedMay 29, 1973
Docket71-863
StatusPublished
Cited by580 cases

This text of 412 U.S. 94 (Columbia Broadcasting System, Inc. v. Democratic National Committee) is published on Counsel Stack Legal Research, covering Supreme Court of the United States primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Columbia Broadcasting System, Inc. v. Democratic National Committee, 412 U.S. 94, 93 S. Ct. 2080, 36 L. Ed. 2d 772, 1973 U.S. LEXIS 4, 1 Media L. Rep. (BNA) 1855, 27 Rad. Reg. 2d (P & F) 907 (1973).

Opinions

MR. Chief Justice Burger

delivered the opinion of the Court (Parts I, II, and IV) together with an opinion (Part III), in which Mr. Justice Stewart and Mr. Justice Rehnquist joined.

We granted the writs of certiorari in these cases to consider whether a broadcast licensee’s general-policy of not selling advertising time to individuals or groups wishing to speak out on issues they consider important violates the Federal Communications Act of 1934, 48 Stat. 1064, as amended, 47 U. S. C. § 151 &t seq., or the First Amendment.

In two orders announced the same day, the Federal Communications Commission ruled that a broadcaster who meets his public obligation to provide full and fair coverage of public issues is not required to accept editorial advertisements. Democratic National Committee, 25 F. C. C. 2d 216; Business Executives’ Move for Vietnam Peace, 25 F. C. C. 2d 242. A divided Court of Appeals reversed the Commission, holding that a broadcaster’s fixed policy of refusing editorial advertisements violates the First Amendment; the court remanded the cases to the Commission to develop procedures and guidelines for administering a First Amendment right of access. Business Executives’ Move For Vietnam Peace v. FCC, 146 U. S. App. D. C. 181, 450 F. 2d 642 (1971).

The complainants in these actions are the Democratic [98]*98National Committee (DNC) and the Business Executives' Move for Vietnam Peace (BEM), a national organization of businessmen opposed to United States involvement in the Vietnam conflict. In January 1970, BEM filed a complaint with the Commission charging that radio station WTOP in Washington, D. C., had refused to sell it time to broadcast a series of one-minute spot announcements expressing BEM views on Vietnam. WTOP, in common with many, but not all, broadcasters, followed a policy of refusing to sell time for spot announcements to individuals and groups who wished to expound their views on controversial issues. WTOP took the position that since it presented full and fair coverage of important public questions, including the Vietnam conflict, it was justified in refusing to accept editorial advertisements. WTOP also submitted evidence showing that the station had aired the views of critics of our Vietnam policy on numerous occasions. BEM challenged the fairness of WTOP’s coverage of criticism of that policy, but it presented no evidence in support of that claim.

Four months later, in May 1970, DNC filed with the Commission a request for a declaratory ruling:

“That under the First Amendment to the Constitution and the Communications Act, a broadcaster may not, as a general policy, refuse to sell time to responsible entities, such as the DNC, for the solicitation of funds and for comment on public issues.”

DNC claimed that it intended to purchase time from radio and television stations and from the national networks in order to present the views of the Democratic Party and to solicit funds. Unlike BEM, DNC did not object to the policies of any particular broadcaster but claimed that its prior “experiences in this area make it [99]*99clear that it will encounter considerable difficulty — if not total frustration of its efforts — in carrying out its plans in the event the Commission should decline to issue a ruling as requested.” DNC cited Red Lion Broadcasting Co. v. FCC, 395 U. S. 367 (1969), as establishing a limited constitutional right of access to the airwaves.

In two separate opinions, the Commission rejected respondents’ claims that “responsible” individuals and groups have a right to purchase advertising time to comment on public issues without regard to whether the broadcaster has complied with the Fairness Doctrine. The Commission viewed the issue as one of major significance in administering the regulatory scheme relating to the electronic media, one going “to the heart of the system of broadcasting which has developed in this country . . . .” 25 F. C. C. 2d, at 221. After reviewing the legislative history of the Communications Act, the provisions of the Act itself, the Commission’s decisions under the Act, and the difficult problems inherent in administering a right of access, the Commission rejected the demands of BEM and DNC.

The Commission also rejected BEM’s claim that WTOP had violated the Fairness Doctrine by failing to air views such as those held by members of BEM; the Commission pointed out that BEM had made only a “general allegation” of unfairness in WTOP’s coverage of the Vietnam conflict and that the station had adequately rebutted the charge by affidavit. The Commission did, however, uphold DNC’s position that the statute recognized a right of political parties to purchase broadcast time for the purpose of soliciting funds. The Commission noted that Congress has accorded special consideration for access by political parties, see 47 U. S. C. § 315 (a), and that solicitation of funds by political parties is both [100]*100feasible and appropriate in the short space of time generally allotted to spot advertisements.1

A majority of the Court of Appeals reversed the Commission, holding that “a flat ban on paid public issue announcements is in violation of the First Amendment, at least when other sorts of paid announcements are accepted.” 146 ü. S. App. D. C., at 185, 450 F. 2d, at 646. Recognizing that the broadcast frequencies are a scarce resource inherently unavailable to all, the court nevertheless concluded that the First Amendment mandated an “abridgeable” right to present editorial advertisements. The court reasoned that a broadcaster's policy of airing commercial advertisements but not editorial advertisements constitutes unconstitutional discrimination. The court did not, however, order that either BEM's or DNC’s proposed announcements must be accepted by the broadcasters; rather, it remanded the cases to the Commission to develop “reasonable procedures and regulations determining which and how many ‘editorial advertisements' will be put on the air.” Ibid.

Judge McGowan dissented; in his view, the First Amendment did not compel the Commission to undertake the task assigned to it by the majority:

“It is presently the obligation of a licensee to advance the public’s right to know by devoting a substantial amount of time to the presentation of controversial views on issues of public importance, striking a balance which is always subject to redress by reference to the fairness doctrine. Failure to do so puts continuation of the license at risk — a sanction of tremendous potency, and one which the Commission is under increasing pressure to employ.
[101]*101“This is the system which Congress has, wisely or not, provided as the alternative to public ownership and operation of radio and television communications facilities. This approach has never been thought to be other than within the permissible limits of constitutional choice.” 146 U. S. App. D. C., at 205, 450 F. 2d, at 666.

Judge McGowan concluded that the court’s decision to overrule the Commission and to remand for development and implementation of a constitutional right of access put the Commission in a “constitutional straitjacket” on a highly complex and far-reaching issue.

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412 U.S. 94, 93 S. Ct. 2080, 36 L. Ed. 2d 772, 1973 U.S. LEXIS 4, 1 Media L. Rep. (BNA) 1855, 27 Rad. Reg. 2d (P & F) 907, Counsel Stack Legal Research, https://law.counselstack.com/opinion/columbia-broadcasting-system-inc-v-democratic-national-committee-scotus-1973.