ProQuotes, Inc. v. CDK Global, LLC

District Court, D. New Jersey·Decided August 28, 2026·No. 2:25-cv-16914·Unknown

Opinion

NOT FOR PUBLICATION

UNITED STATES DISTRICT COURT FOR THE DISTRICT OF NEW JERSEY

PROQUOTES, INC.,

Plaintiff, Civil Action No. 25-16914 (SDW) (JBC)

v. OPINION

CDK GLOBAL, LLC, August 28, 2026

Defendant.

WIGENTON, District Judge. Before this Court are Defendant CDK Global, LLC’s (“CDK”) Motion to Partially Dismiss (D.E. 16-1 “Motion to Dismiss”) Plaintiff ProQuotes, Inc.’s (“ProQuotes”) Complaint1 (D.E. 1 (“Compl.”)), pursuant to Federal Rule of Civil Procedure (“Rule”) 12(b)(6), Motion for Preliminary Injunction to Enjoin Arbitration (D.E. 17-1 “Motion for Preliminary Injunction”), ProQuotes’ Motion to Dismiss CDK’s Counterclaims (D.E. 30-1 (“Motion to Dismiss Counterclaims”)), and Motion to Compel Arbitration (D.E. 14-1 (“Motion to Compel”)). Jurisdiction is proper pursuant to 28 U.S.C. § 1331 and supplemental jurisdiction is proper under 28 U.S.C. § 1367. Venue is proper pursuant to the parties’ forum selection clause. (Compl. ¶ 7.) This Opinion is issued without oral argument pursuant to Rule 78. For the reasons set forth herein, ProQuotes’ Motion to Compel is GRANTED and its Motion to Dismiss Counterclaims is GRANTED WITHOUT PREJUDICE. CDK’s Motion for Preliminary Injunction is DENIED

1 ProQuotes filed its Complaint and Exhibits together in a single docket entry (D.E. 1). For the purposes of this Opinion, “Complaint” refers to pages 1–39 of D.E. 1. and its Motion to Partially Dismiss the Complaint is DENIED, with Counts III, IV, V, VI, and VII reserved for arbitration.

I. FACTUAL BACKGROUND AND PROCEDURAL HISTORY A. The Parties’ Forms Programming Relationship ProQuotes is a company that processes and programs Finance and Insurance forms (“FI forms”) used by car dealerships during the final stages of a vehicle purchase. (Compl. ¶ 7.) In 2007, ProQuotes and CDK’s predecessor, ADP2, executed a services agreement (“2007 Agreement”) under which ProQuotes would program impact and laser forms for ADP. (Id. ¶¶ 17– 18.) The 2007 Agreement set payment at $75 per form and established a 300-form monthly minimum, provided ProQuotes was not at fault for producing fewer than 300 forms in a month.

(Id. ¶ 22.) Despite extensive negotiation between ProQuotes’ President, Philip Mooney (“Mooney”), and ADP’s Director of Forms, Robert Watson (“Watson”), ADP immediately failed to make the monthly minimum payments; over the next few years, its payments were erratic, ranging from none to amounts closer to but still below the minimum. (Id. ¶ 56; D.E. 1 at 94.) In late 2010, ADP began giving ProQuotes business as originally intended and met the monthly minimum until 20153, when its adherence again became erratic. (D.E. 1 at 94.)

2 In 2014, ADP announced the spin-off of its dealer services division into a new entity, CDK Global. See Separation and Distribution Agreement between Automatic Data Processing, Inc. and CDK Global Holdings, LLC, Ex. 2.1 (2014), available on the SEC website. As part of the spin-off, ADP and CDK agreed that CDK would assume specified liabilities of its predecessor, in accordance with the agreement’s terms. 3 In December 2012, during a period when ADP was consistently meeting the monthly minimum payment obligation, ADP approached ProQuotes about performing data extraction services. (Compl. ¶ 26.) ADP then sent ProQuotes a proposed SOW attached to the 2007 Agreement, but the parties never finalized this amended arrangement. (Id. ¶¶ 27–28.) As a result of this proposed, but unconsummated amendment, ADP began mistakenly referring to the 2007 Agreement as the 2012 Agreement, even though no agreement was executed on that date. (Id. ¶ 28.) This mislabeling continued into the 2013 Software License Agreement. The 2007 Agreement remained in effect without changes until late 2020, when ProQuotes sought a price adjustment from CDK—ADP’s successor—after CDK began sending ProQuotes increasingly complex forms. (Compl. ¶¶ 29–30.) On January 26, 2021, ProQuotes and CDK amended the 2007 Agreement (“Amended 2007 Agreement”), establishing different rates for the

various types of forms that ProQuotes produced. (Id. ¶ 30.) Importantly, the Amended 2007 Agreement did not alter the parties’ 300-form monthly commitment. (Id. ¶ 39.) This amended agreement was mistakenly labeled as an amendment to a 2013 agreement, even though the only agreement between the parties in 2013 was a Software License Agreement unrelated to the forms programming services between the parties. (Id. ¶¶ 33–34.) When ProQuotes attempted to correct the labeling error, CDK reported it could not locate an executed copy of the original 2007 Agreement. (Id. ¶¶ 35–36.) Watson then emailed Mooney a copy of the original 2007 Agreement, stating “Here you go, not the signed copy but this is what we signed.” (Id. ¶ 37.)

The Amended 2007 Agreement governed the parties’ forms programming relationship until 2024, when CDK asked ProQuotes to begin providing data conversion services. (Id. ¶ 45.) When ProQuotes requested that the new Statement of Work (“SOW”) be attached to the Amended 2007 Agreement, CDK responded that it could only locate the 2013 License Agreement. (Id. ¶ 47.) On December 18, 2024, the parties entered into a new contract with two SOWs (“2024 Agreement”): one covering forms programming (substantively identical to the Amended 2007 Agreement and retaining the 300-form monthly minimum) and a second governing the new data conversion work. (Id. ¶¶ 48–52.) As before, CDK failed to satisfy its monthly minimum, and

after ProQuotes raised this deficiency, CDK terminated the forms programming SOW under the 2024 Agreement. (Id. ¶¶ 53–55.) B. The Parties’ Software Licensing Relationship and the FTP Server Historically, FI forms were printed primarily on “impact forms”, which produced markings through physical contract with the paper. (Id. ¶ 8.) Over the past few decades, dealerships began to move away from impact forms and toward more modern “laser forms”, which print faster, offer higher resolution, and are more easily customizable. (Id. ¶ 10.) As the industry shifted to laser

forms, ProQuotes was increasingly required to undertake the slow and cumbersome process of converting impact form programming into laser form programming. To make that process more efficient, ProQuotes began developing proprietary software in the early 2010s, ultimately creating three software tools—which CDK later asked to license after observing the improved efficiency from the new software. (Id. ¶ 61.) On October 31, 2013, the parties entered into a Software License Agreement (“2013

License Agreement”). (Id. ¶ 62.) The 2013 License Agreement provided that upon the termination, ADP would return all software, training materials, and other materials relating to the License. (Id. ¶ 74.) It also included a non-compete clause barring ProQuotes from licensing the Software to any CDK competitor and prohibiting CDK from providing access to the Software to any ProQuotes competitor. (Id. ¶ 75.) To support its software and forms programming services for CDK, ProQuotes maintained

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