Population Planning Associates, Inc. v. Life Essentials, Inc.

709 F. Supp. 342, 12 U.S.P.Q. 2d (BNA) 1317, 1989 U.S. Dist. LEXIS 4819, 1989 WL 32693
District Court, S.D. New York·Decided January 17, 1989·No. 88 Civ. 7013(LFM)·Published·Cited by 1 cases

Opinion

MEMORANDUM and ORDER

MacMAHON, District Judge.

Defendants Life Essentials, Inc. (“Life Essentials”) and Gary Bailen (“Bailen”) *343 move to dismiss this action for improper venue, pursuant to Fed.R.Civ.P. 12(b)(3), or, alternatively, to transfer this action to the Central District of California, pursuant to 28 U.S.C. § 1404(a), and for sanctions under various federal statutes.

BACKGROUND

Life Essentials is a California corporation that manufactures and markets “health and cosmetic related [sic] products throughout the United States.” Bailen is the president of Life Essentials and a California resident. Population Planning Associates, Inc. (“PPA”) is incorporated in North Carolina, with its headquarters in Washington, D.C. PPA publishes and distributes nationally an “informational health newsletter” titled “Sex Over 40.”

PPA alleges that Life Essentials misappropriated PPA’s mailing list for the distribution of “Sex Over 40” in order to conduct mail order solicitation of a Life Essentials product called “Revive Plus,” a purported sexual “potency restorer.” The complaint alleges unfair competition under § 43 of the Lanham Act, 15 U.S.C. § 1125(a), violation of the Racketeer Influenced and Corrupt Organizations Act (“RICO”), 18 U.S.C. § 1962, and other claims, including misappropriation, damage to business reputation, and false advertising, under unspecified state law.

DISCUSSION

1. Venue.

A. Lanham Act claim.

Paragraph seven of PPA’s complaint asserts that venue is proper in this court under 28 U.S.C. § 1391(b) 1 , which provides:

A civil action wherein jurisdiction is not founded solely on diversity of citizenship may be brought only in the judicial district where all defendants reside, or in which the claim arose, except as otherwise provided by law.

PPA contends that venue is proper because the “claim arose” in the Southern District of New York since Life Essentials sent solicitations for “Revive Plus” into this district as well as throughout the nation. The purpose of § 1391(b), however, is not to allow a plaintiff to sue in every district where the defendant sells its products. 2 Section 1391(b) was designed to “protect the defendant against the risk that a plaintiff will select an unfair or inconvenient place for trial” and does not grant plaintiff “an unfettered choice among a host of different districts.” 3

In Leroy v. Great Western United Corp., the Supreme Court addressed the difficulty in determining where a claim arises when the claim involves activity in many districts:

[T]he broadest interpretation of Section 1391(b) that is even arguably acceptable is that in the unusual case in which it is not clear that the claim arose in only one specific district, a plaintiff may choose between those two (or conceivably even more) districts that with approximately equal plausibility — in terms of the availability of witnesses, the accessibility of other relevant evidence, and the convenience of the defendant (but not of the plaintiff) — may be assigned as the locus *344 of the claim. 4

Examination of these three factors, particularly convenience to defendants, reveals that this district is not equally plausible as the Central District of California as the locus of PPA’s claims. Life Essentials has identified three prospective non-employee witnesses who are residents of California: Dr. Leonard Rapoport, who would testify about the medical basis for the allegedly false and deceptive mailing; Dr. Marvin Hausman, who would testify similarly; and Mr. Victor Petkoff, the author of the mailing, who would testify about the involvement of Life Essentials’ employees in developing the content of the mailing. In addition, all of defendants’ records are in California.

It is the convenience of defendants, however, that weighs most heavily in favor of another venue. Life Essentials' sole place of business is in the Central District of California; it has no New York office, sales representatives, distributors, agents, or phone listing. Neither Life Essentials nor Bailen own or lease any property in New York. No advertising was targeted specifically at New York. Any relevant business decisions by Life Essentials or Bailen were made in the Central District of California. 5 Although Bailen makes “at most three” trips to New York annually, they are irrelevant to venue here because none were related to the sale of Life Essentials products or involved consumer mailings. 6

Life Essentials’ only contact with New York is through the mails, either sending solicitations or filling orders. Under these circumstances, it would be unduly burdensome to require Life Essentials to defend this action in New York. 7 In addition, PPA is not located in New York, and therefore its choice of forum is entitled to less weight than we would normally give it. 8 Although a plaintiff is not limited to suing a defendant where the defendant is located, a corporate defendant is not required to litigate in districts where it has not “engage[d] in a significant amount of tortious activity.” 9

B. RICO claim.

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Population Planning Associates, Inc. v. Life Essentials, Inc., 709 F. Supp. 342, 12 U.S.P.Q. 2d (BNA) 1317, 1989 U.S. Dist. LEXIS 4819, 1989 WL 32693 (S.D.N.Y. 1989).

709 F. Supp. 342 (Population Planning Associates, Inc. v. Life Essentials, Inc.) — published by Counsel Stack Legal Research, free access to 12M+ legal documents.

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