Plumbers Union Local No. 12 Pension Fund v. Ambassador's Group

717 F. Supp. 2d 1170, 2010 U.S. Dist. LEXIS 53754, 2010 WL 2264962
CourtDistrict Court, E.D. Washington
DecidedJune 2, 2010
DocketCV-09-00214-JLQ
StatusPublished

This text of 717 F. Supp. 2d 1170 (Plumbers Union Local No. 12 Pension Fund v. Ambassador's Group) is published on Counsel Stack Legal Research, covering District Court, E.D. Washington primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Plumbers Union Local No. 12 Pension Fund v. Ambassador's Group, 717 F. Supp. 2d 1170, 2010 U.S. Dist. LEXIS 53754, 2010 WL 2264962 (E.D. Wash. 2010).

Opinion

MEMORANDUM OPINION AND ORDER DENYING MOTIONS TO DISMISS

JUSTIN L. QUACKENBUSH, Senior District Judge.

BEFORE THE COURT is the Defendants’ Motion to Dismiss the First Amend *1173 ed Complaint (Ct. Rec. 49), to which the Plaintiff has responded in opposition (Ct. Rec. 61) and the Defendants have replied (Ct. Rec. 67). Also before the court is Defendant Chadwick Byrd’s separate Motion to Dismiss the First Amended Complaint (Ct. Rec. 55), to which the Plaintiff has responded in opposition (Ct. Rec. 62) and Mr. Byrd has replied (Ct. Rec. 72).

In its First Amended Complaint (Ct. Rec. 45), Plaintiff alleges that during the Class Period of February 8-October 23, 2007, the Defendants wrongfully and artificially inflated the stock price of Ambassador’s Group through public statements and omissions and that all stock purchasers during this period suffered resultant damages. Count 1 of the First Amended Complaint alleges violation of Section 10b and Rule 10b-5 of the Exchange Act against all Defendants. Count 2 alleges that the individual Defendants are jointly and severally liable as control persons for each other’s Section 10b violations pursuant to Section 20(a) of the Exchange Act.

The Plaintiff alleges that numerous statements and omissions made by the Defendants during the Class Period were misleading. At the heart of the Plaintiffs allegations is the contention that one disclosure, rather than it being omitted, would have prevented all the statements made by Ambassadors from being misleading. The claimed omission was that Ambassadors had lost access to its primary Middle School names mailing list, responsible for 45% of its business from its ongoing relationship with List Company A, and was forced to expend resources to acquire an inadequate replacement list from List Company B. Plaintiff claims the replacement list performed poorly and Ambassadors stock subsequently plummeted.

Defendants 1 put forth three grounds supporting their Motion to Dismiss the First Amended Complaint: failure to state a claim upon which relief may be granted, failure to meet the Private Securities Litigation Reform Act’s heightened pleading requirements, and failure to demonstrate a strong inference of scienter. For the reasons stated herein and in court, the Motions to Dismiss are DENIED.

I. Introduction

A. Factual Background

Defendant Ambassadors Group (“Ambassadors”) is a publicly traded student travel company headquartered in Spokane, Washington. Defendant Jeffery Thomas (“Mr. Thomas”) was and currently remains President and CEO of Ambassadors. Defendant Margaret Thomas (“Mrs. Thomas”) was and currently remains Executive Vice President of Ambassadors. Defendant Chadwick Byrd (“Byrd”) was and currently remains Chief Financial Officer of Ambassadors.

The First Amended Complaint alleges that Ambassadors markets its student-travel trips via a two-step process: informational materials are mailed to prospective student-travelers, and then local informational meetings are held for those students expressing an interest in traveling based on the direct mailings. Mailing lists purchased from third party list accumulators provide the vast majority of the names to which informational materials are mailed. Ambassadors purchases 90% of the names to which it sends marketing materials from the accumulator list companies. These lists are supplemented by Ambassadors with referrals from teachers and former travelers. Younger students from middle schools and junior high *1174 schools generally respond at three times the rate of older high school students. Travel occurs primarily between June and August in a given year. Marketing for that year commences one year prior thereto, with most of the initial mailings by Ambassadors being sent in late August for travel the following summer. The first informational meeting for interested students in a given location occurs after Labor Day.

In December 2006, the mailing list company from which Ambassadors purchased its Middle School names list (“List Company A”) ended its relationship with Ambassadors for undisclosed reasons. It is this event and its non-disclosure that is at the heart of Plaintiffs claims. Ambassadors was forced to purchase and utilize a replacement Middle School names list from a different company (“List Company B”). Ambassadors tested the new list before it was utilized in the mailing campaign that began in 2007.

From 2005 to 2006, Ambassadors’ revenue grew from $69 to $88 million, with travelers increasing from 37,000 to 43,000. From 2006 to 2007, revenue grew from $88 to $114 million, with travelers increasing from 43,000 to 52,000. On October 22, 2007, Ambassadors announced that enrolled participants for 2008 travel totaled 26,200, down from 37,300 enrollees during the comparable prior period in 2007. Ambassadors articulated its belief that revenues would be negatively impacted by this reduced enrollment, but that the full extent thereof was still being determined and appropriate remedial measures were being taken. Ambassadors stock price fell 44%, to $17.73 per share, on October 22, 2007.

Throughout 2007, Ambassadors routinely issued press releases and held press conferences with analysts that painted a generically rosy picture of the company’s health and future prospects. No mention was made of the loss of the Middle School names list, either favorably or negatively.

The Plaintiff alleges that the following statements were misleading:

• February 8, 2007 press release issued by Ambassadors Group announcing its financial results for the fourth quarter and year end of 2006. Ct. Rec. 45, ¶ 62. February 9, 2007 conference call between Ambassadors Group, analysts, and investors. Ct. Rec. 45, ¶ 63. April 23, 2007 press release issued by Ambassadors Group announcing its financial results for the first quarter of 2007. Ct. Rec. 45, ¶ 64. Plaintiff alleges that these three statements were materially misleading due to their positive description of the financial state of Ambassadors and concurrent failure to disclose the loss of List Company A and replacement with List Company B. Ct. Rec. 45, ¶ 65.

• The April 23, 2007 press release included the following statement: “[0]ur first quarter operating results include increased marketing and development spending as we prepare for and invest in 2008 programs.” Plaintiff alleges that this statement was materially misleading because Ambassadors failed to disclose that the increase in expenses was caused by the necessity of finding a replacement for List Company A and the hiring of a new marketing employee in connection thereto. Ct. Rec. 45, ¶ 65. A conference call conducted the next day, April 24, 2007, is alleged to have been materially misleading for the same reasons. Ct. Rec. 45, ¶ 66.

• July 23, 2007 press release by Ambassadors announcing financial results for the second quarter of 2007. Ct. Rec. 45, ¶ 68.

• July 24, 2007 conference call by Ambassadors Group with analysts and investors. During this call, Mrs. Thomas stated: “Our second focus this time of year is our marketing campaigns for 2008. We *1175 are in the process of launching these campaigns right now.

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717 F. Supp. 2d 1170, 2010 U.S. Dist. LEXIS 53754, 2010 WL 2264962, Counsel Stack Legal Research, https://law.counselstack.com/opinion/plumbers-union-local-no-12-pension-fund-v-ambassadors-group-waed-2010.