PLANET BEACH FRANCHISING CORP. v. Richey

623 F. Supp. 2d 735, 2008 U.S. Dist. LEXIS 48523, 2008 WL 2598907
CourtDistrict Court, E.D. Louisiana
DecidedJune 25, 2008
DocketCivil Action 07-9359
StatusPublished

This text of 623 F. Supp. 2d 735 (PLANET BEACH FRANCHISING CORP. v. Richey) is published on Counsel Stack Legal Research, covering District Court, E.D. Louisiana primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
PLANET BEACH FRANCHISING CORP. v. Richey, 623 F. Supp. 2d 735, 2008 U.S. Dist. LEXIS 48523, 2008 WL 2598907 (E.D. La. 2008).

Opinion

ORDER AND REASONS

SARAH S. VANCE, District Judge.

Before the Court is defendant Randy Richey’s motion to compel arbitration. For the following reasons, the Court GRANTS defendant’s motion.

I. FACTUAL AND PROCEDURAL BACKGROUND

This diversity action arises out of a failed franchise relationship. Plaintiff Planet Beach Corporation, a Louisiana corporation with its principal place of business in Marrero, Louisiana, is a nationwide franchisor of tanning salons. Defendant Randy Richey, a Virginia citizen, owned and operated a Planet Beach franchise in Centreville, Virginia. Planet Beach brings the following claims against Richey: (1) breach of the franchise agreement and an accounting; (2)breach of the covenant not to compete in the franchise agreement; and (3) trademark infringement and unfair competition. Planet Beach seeks overdue payments of franchise fees on its breach of contract claim, preliminary and permanent injunctive relief, as well as treble damages under 15 U.S.C. § 1117 on its trademark infringement and unfair competition claim, and preliminary and permanent injunctive relief on its breach of the covenant not to compete claim. (See R. Doc. 4.) Richey now moves to compel arbitration under 9 U.S.C. § 3 or, alternatively, to stay this matter pending arbitration.

*736 A. The Franchise Agreement

On April 21, 2003, Richey and Planet Beach entered into a franchise agreement. (See Franchise Agreement (FA), R. Doc. 4-2.) Under the terms of the agreement, Richey acquired the rights to operate a Planet Beach tanning salon for ten years. In addition to allowing Richey to use the Planet Beach name and its planetary and solar system-themed logos, Planet Beach promised to provide marketing and a host of business support services to Richey’s franchise. (Id. § 10.) In exchange, Richey agreed to pay to Planet Beach an initial franchising fee, monthly royalties and marketing fees based on his franchise’s monthly profits, and fixed monthly information technology fees. (Id. § 12.) Richey also had to fulfill various monthly business reporting requirements. (Id. § 17.)

The agreement granted Richey a nonexclusive license to use Planet Beach’s proprietary marks. (Id. § 13.) The franchise agreement provided that Richey’s license to utilize Planet Beach’s marks “shall automatically cease upon termination or expiration” of the agreement. (Id. § 13.1). And Richey agreed that he would not “either during or after the term of [the agreement], do anything, or assist any other person to do anything, which would infringe upon, harm or contest Planet Beach’s rights in any of the Proprietary Marks.” (Id. § 13.2.)

In addition, the franchise agreement included a covenant not to compete. (Id. § 20.) Richey agreed not to engage in any other tanning salon businesses during the term of the agreement, except for other Planet Beach franchises. (Id. § 20.1). And he agreed not to operate any other tanning salons either at the location of his franchise or within other specified geographic areas for two years following termination or expiration of the franchise agreement. (Id. § 20.2.)

Like many franchise agreements, the contract between Planet Beach and Richey contained a sweeping arbitration clause. The parties agreed to the following:

All disputes and claims relating to this Agreement or any other agreement entered into between the parties, the rights and obligations of the parties, or any other claims or causes of action relating to the making, interpretation, or performance of either party under this Agreement, shall be settled by arbitration ... in accordance with the Federal Arbitration Act and the Commercial Arbitration Rules of the American Arbitration Association (“AAA”). The right and duty of the parties to this Agreement to resolve any disputes by arbitration shall be governed by the Federal Arbitration Act, as amended.... If the claim, or counterclaim, is for $10,000 or more, the matter shall be heard before a panel of three (3) arbitrators and each party shall appoint its own arbitrator, and the appointed arbitrator shall appoint a “neutral” arbitrator from the AAA’s list of arbitrators.

(Id. § 26.4.) The parties further agreed that nothing in the franchise agreement would prevent Planet Beach from seeking injunctive relief before the filing of any arbitration proceeding. (Id. § 26.6.)

B. The Arbitration Proceedings

At some point in September 2006, Richey filed a demand for arbitration against Planet Beach with the AAA. Richey alleged that Planet Beach had fraudulently induced him to enter the franchise agreement and that it had breached the agreement. On September 23, 2006, Planet Beach answered Richey’s claims in arbitration and filed its own counterclaims. Planet Beach called for an accounting and brought claims for breach of the franchise agreement or, alternatively, conversion. *737 Specifically, Planet Beach alleged that Richey failed to pay monthly royalties, submit business reports, and upgrade computer software, and refused to allow Planet Beach to fulfill its obligations as franchisor, all in violation of the agreement. {See Planet Beach’s Arbitration Answer and Counterclaim at ¶¶ 12-20, R. Doc. 14-2 at 27-28.)

In accordance with the terms of the franchise agreement, Richey and Planet Beach selected one arbitrator each. Richey and Planet Beach selected, respectively, Frank Simoneaux and Leopold Sher, who in turn selected Leon Rittenberg to round out the three-member panel. Richey objected to Planet Beach’s selection of Sher as an arbitrator, asserting that Sher was not among the individuals approved by the AAA to arbitrate the parties’ dispute. Richey also raised concerns about the impartiality of Sher because of Sher’s relationship with a former Planet Beach employee/director, John Dart. The AAA required Sher to make a supplemental disclosure and gave the parties until May 15, 2007 to make any additional objections. Richey did not timely object but sought to hold the arbitration in abeyance while the parties tried to effect a settlement.

The parties were unable to resolve their dispute amicably. The arbitration panel was formed, including Sher. Richey again objected to Planet Beach’s chosen arbitrator, claiming Sher had a conflict of interest. He also objected to the scheduling of a hearing on November 5, 2007, which was then only two months away. On October 2, 2007, Richey formally withdrew his arbitration claim, citing insufficient time for his counsel to prepare for the hearing and the conflict of interest of Planet Beach’s chosen arbitrator. On October 29, 2007, the AAA determined that Planet Beach’s chosen arbitrator should be removed from the panel. {See Exhibit B, R. Doc. 6-2). By that time, however, Richey had already withdrawn his claim. The AAA then dismissed the arbitration altogether on December 6, 2007. {See Exhibit C, R.

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Bluebook (online)
623 F. Supp. 2d 735, 2008 U.S. Dist. LEXIS 48523, 2008 WL 2598907, Counsel Stack Legal Research, https://law.counselstack.com/opinion/planet-beach-franchising-corp-v-richey-laed-2008.