MEMORANDUM
DALZELL, District Judge.
Before us now is plaintiffs’ motion to amend the August 30, 2006 Judgment (the “Judgment”), and the parties’ briefs on this matter, filed pursuant to our Order of September 20, 2006, wherein we instructed them to address various issues concerning remedies.
I.
Background
On August 30, 2006, we held that UNITE HERE (“UNITE”) had violated the Driver’s Privacy Protection Act of 1994 (“DPPA” or the “Act”), and therefore granted judgment in favor of the named plaintiffs and against UNITE as to liability.
See Pichler v. UNITE,
446 F.Supp.2d 353 (E.D.Pa.2006). We also certified the case for appeal pursuant to Fed.R.Civ.P. 54(b).
See id.
at 372-73. In a letter
submitted to the Court on September 7, 2006, plaintiffs contend that under
Sussex Drug Products v. Kanasco, Ltd.,
920 F.2d 1150 (3d Cir.1990), and its progeny, the Judgment is not “final” for purposes of a Rule 54(b) appeal because we have not yet resolved all of the remedial issues as to the named plaintiffs.
We notified the parties that we would treat plaintiffs’ letter as a motion to amend the Judgment pursuant to Fed.R.Civ.P. 59(e).
See
Order of Sept. 20, 2006 and attached Letter of Sept. 7, 2006. To remove any uncertainty as to our Court of Appeals’s jurisdiction over an appeal on the Judgment in favor of the named plaintiffs and against UNITE, we shall now resolve the open remedial issues as they concern these plaintiffs.
II.
Remedies
Plaintiffs seek three forms of relief: statutory damages, punitive damages, as well as an injunction. They also ask that the Judgment specify that they may file a request for attorneys’ fees and costs if they prevail after exhaustion of appeals.
The DPPA’s remedies for civil actions are set forth in 18 U.S.C. § 2724, which provides:
(a) Cause of action. — A person who knowingly obtains, discloses or uses personal information, from a motor vehicle record, for a purpose not permitted under this chapter shall be liable to the individual to whom the information pertains, who may bring a civil action in a United States district court.
(a)
Remedies.
— The
court may
atuard—
(1) actual damages, but not less than liquidated damages in the amount of $2,500;
(2) punitive damages upon proof of willful or reckless disregard of the law;
(3) reasonable attorneys’ fees and other litigation costs reasonably incurred; and
(4) such other preliminary and equitable relief as the court determines to be appropriate.
18 U.S.C. § 2724 (emphasis added).
The plain language of Section 2724— “the court may award” — leaves no doubt that Congress gave
district courts
the discretion to
grant or deny
each of the remedies. As the Eleventh Circuit has explained:
[T]he district court, in its discretion, may fashion what it deems to be an appropriate award. Among the options for the district court is the option to award “actual damages, but not less than liquidated damages in the amount of $2,500.” In fashioning an appropriate award, the district court may also consider the other forms of relief that are available and were requested by [the plaintiff] — punitive damages, reasonable attorney’s fees and costs, and the destruction of all of [plaintiffs] personal information illegally obtained from motor vehicle records.
Kehoe v. Fidelity Federal Bank & Trust,
421 F.3d 1209, 1217 (11th Cir.2005),
cert. denied,
— U.S.-, 126 S.Ct. 1612, 164 L.Ed.2d 353 (2006). We now consider the facts of this case in order to “fashion ... an appropriate award.”
A.
Statutory Damages
In the Judgment, we awarded each named plaintiff $2,500 in statutory damages, with the exception of Thomas Riley and Amy Riley, to whom we granted a single statutory damages award of $2,500 because they are married co-owners of the vehicle whose license plate UNITE searched.
The parties now contest how the statutory damages are properly calculated. We first turn to their arguments concerning the relevance of a vehicle’s title, and then consider how statutory damages should be assessed for each plaintiff.
1.
Co-ownership of vehicles
The parties disagree as to whether joint owners of a vehicle are each entitled to a separate statutory damages award of $2,500 or whether they must share that award. This issue affects four named plaintiffs: husband and wife Thomas Riley and Amy Riley who co-owned a car, and mother and son Holly Marston and Seth Nye who co-owned a car. UNITE searched these jointly-owned cars’ license plates and thereby obtained the identities of these four named plaintiffs.
Plaintiffs argue that the DPPA’s focus is protecting privacy, not property, so co-ownership of vehicles is immaterial for purposes of calculating damages awards. Likewise, they contend that the relationship between any given co-owners is irrelevant. In particular, they assert that Thomas Riley and Amy Riley, who own their car as tenants by the entireties, each enjoys a right to privacy of his or her “personal information.”
Plaintiffs note that nothing in the DPPA suggests that a vehicle’s co-ownership affects its owners’ interest in safeguarding the confidentiality of their personal information. In fact, the DPPA makes violators liable “to the
individual
to whom the information pertains.” 18 U.S.C. § 2724(a) (emphasis added).
UNITE argues that Congress intended for co-owners of a vehicle to share one statutory damages award. In other words, UNITE contends that it should not have to pay multiple statutory damages awards for a single “transaction.” Regardless of whether we agree with this position, UNITE asserts that we should exercise our discretion to decline to give multiple awards for a transaction involving only one vehicle.
UNITE also contends that certain co-owners do not have standing to sue under the DPPA. The DPPA authorizes civil actions by an “individual” and, with respect to Thomas Riley and Amy Riley, UNITE contends that because the information in their motor vehicle title pertains to an “entity,”
ie.
their tenancy by the entire-ties, they are not “individuals” within the meaning of the DPPA and therefore lack standing to sue. For Seth Nye and Holly Marston, UNITE states the record is unclear as to whether they are joint tenants or tenants in common. UNITE contends that this lack of evidence as to whether
they own the car as an “entity” or an “individual” means that they cannot recover under the DPPA.
We have already explained what is necessary for standing to sue under the DPPA:
The DPPA provides a private cause of action to “the individual to whom [unlawfully obtained, disclosed, or used] information pertains.”
See
18 U.S.C. § 2724(a) (2005). If the information does not “pertain” to an individual, then that individual may not sue under the DPPA. In other words, the only “interest” that the DPPA protects is an individual’s interest in the privacy of motor vehicle records that include information about her. If a motor vehicle record does not include information about a person, then that person has no “legally protected interest” in the confidentiality of that motor vehicle record.
Pichler v. UNITE,
228 F.R.D. 230, 241 (E.D.Pa.2005). When UNITE searched the license plates of the vehicle owned by Thomas Riley and Ann Riley, and the vehicle owned by Holly Marston and Seth Rye, it obtained information about
each
of these four people. Each of them has an “interest” in the privacy of the motor vehicle record that included information about him or her, so each one has standing to sue.
As to UNITE’s argument that each transaction only merits a single damages award, nothing in the DPPA supports that reading.
Congress intended to protect the confidentiality of people’s identities and other personal information, and it undoubtedly knew when drafting the DPPA that some vehicles are co-owned. Nevertheless, it gave each “individual to whom the information pertains” the right to sue. Thus, an individual’s DPPA-protected interest in shielding her privacy is not diluted because she co-owns a vehicle, and neither should her damages award be.
In sum, each person whose DPPA-pro-tected interest UNITE violated is entitled to sue individually for each of the remedies set forth in Section 2724(b). We shall therefore amend the Judgment to grant separate damages awards to Thomas Riley and Amy Riley.
2.
Calculation of statutory damages
Plaintiffs do not seek actual damages, but they do ask us to recalculate each award of liquidated damages. They contend that UNITE should pay $2,500 for each time it “obtainfed]” or “use[d]” the personal information in violation of the DPPA. They deem each home visit and each mailing — except for mailings done in connection with the
Veliz v. Cintas
litigation,
see Pichler v. UNITE,
at 368 — a separate “use[ ].” Thus, if UNITE searched one’s license plate number to get one’s name and address, then visited one at home, and also mailed one a union newsletter, plaintiffs contend that such a victim is entitled to $7,500. Of the nine named plaintiffs, three claim they suffered two violations each and seek $5,000 per person, and six claim they suffered three violations each and seek $7,500 per person.
UNITE contends that plaintiffs’ calculation of statutory damages is contrary to the DPPA’s language and Congressional intent, as well as the theory behind statutory damages. According to UNITE, the statutory damages are offered in lieu of
all
the actual damages that a plaintiff might prove from violations of Section 2724(a).
In other words, if a plaintiff cannot prove any damages — even if UNITE visited her and mailed her a letter after obtaining her name and address — she is entitled to $2,500, but not a multiple of that sum.
UNITE also notes that in almost every DPPA case where a court finds liability, there will be an “obtaining]” violation and at least one “use[ ]” violation. Therefore, applying plaintiffs’ reasoning would effectively raise the statutory damages minimum to $5,000 in almost every case.
Finally, UNITE argues that if Congress had intended to provide a plaintiff with multiple awards of statutory damages where she suffered multiple violations, it would have expressly stated that, as it has done in other statutes.
See
UNITE’s Mem. 11 (citing seven statutory examples, including 26 U.S.C. § 7431(c)(1)(A), which specifies “$1,000 for each act of unauthorized inspection or disclosure of a[tax] return”).
Plaintiffs are correct that under the DPPA each instance of “obtaining]” or “use[ ]” constitutes a violation of the DPPA. Section 2724(a) states that one who “obtains, discloses or uses personal information” for an impermissible purpose violates the DPPA. The disjunctive “or” makes clear that each action stands alone as a violation.
See Parus v. Cator,
No. 05-0063, 2005 WL 2240955, at *4 (W.D.Wis. Sept.14, 2005) (“[Section 2724(a) ] uses the disjunctive ‘or’ to connect the terms ‘obtains,’ ‘discloses’ and ‘uses.’ Therefore, each term must be given a separate meaning.”).
However, multiple violations with respect to a single plaintiff do not automatically entitle that plaintiff to a separate statutory damages award for each violation. The DPPA does not specify
how
statutory damages should be calculated with respect to each plaintiff. We may have the discretion to stack the statutory damages awards as plaintiffs request, but whether we should do so is quite another matter.
The record shows that UNITE’s violations, with respect to the named plaintiffs, consist of the union’s obtaining each plaintiffs name and address, visiting most of them, and then sending some of them mail.
See Pichler v. UNITE,
2006 WL 2529688, at 362 & n. 26, 368. There is no evidence that UNITE ever shared the named plaintiffs’ personal information with anyone outside of the union, nor is there evidence that it contacted these plaintiffs for any purpose other than its Cintas organizing campaign.
Thus, UNITE is the typical defendant in a DPPA civil action: it obtained people’s names and addresses so that it could use that information to contact them. Indeed, it would make little sense to merely collect names and addresses with no intention of using them in
some
way. Congress surely understood that the usual case would involve at least one instance of “obtaining]” and one “use[],” and it decided that a plaintiff who did not or could not show actual damages could nevertheless receive $2,500. Therefore, we do not think it would be appropriate here to effectively double the statutory minimum by adding $2,500 for each violation as to a single plaintiff.
On this record, we think a proper exercise of our Congressionally-authorized dis
cretion is to award $2,500 in statutory damages to each named plaintiff.
B.
Punitive Damages
[4] Plaintiffs contend that a jury trial on punitive damages is required. The DPPA does not provide for a jury trial on this (or, for that matter, any) issue. In fact, it expressly sets forth that
“[t]he court
may award ... punitive damages.” 18 U.S.C. § 2724(b)(2) (emphasis added).
Plaintiffs cite our Order of August 1, 2005, wherein we explained that a plaintiff seeking punitive damages must prove that “(1) a defendant willfully or recklessly obtained, disclosed, or used personal information from her motor vehicle records; and (2) the purpose of such obtaining, disclosure, or use was not permissible under the DPPA.” Order of Aug. 1, 2005 ¶ k. We found that both legal and equitable relief depended on resolving whether UNITE’s purpose in obtaining, disclosure, or use was not permissible under the DPPA—the second element of the punitive damages claim—and therefore held that the Seventh Amendment required a jury to determine that “common issue.”
Id.
at ¶ m. We did
not
hold that a jury had to resolve the first element of the punitive damages claim. We also noted we could enter summary judgment if uncontroverted evidence established that, as a matter of law, defendants acted for a permissible or impermissible purpose.
Id.
at 4 n. 4. On summary judgment, we indeed found that such evidence in fact established that UNITE violated the DPPA. Having resolved the “common issue” as a matter of law, we must now decide, pursuant to 18 U.S.C. § 2724(b)(2), whether punitive damages are warranted.
The DPPA plainly gives us the discretion to award
or
to deny punitive damages, even if UNITE violated the DPPA and did so willfully and recklessly.
See Pichler v. UNITE,
228 F.R.D. at 259. We must craft an appropriate award bearing in mind the purposes of the statute and the relevant jurisprudence on punitive damages. In particular, we are mindful of the Supreme Court’s admonition that “[i]t should be presumed that a plaintiff has been made whole by compensatory damages, so punitive damages should be awarded only if the defendant’s culpability is so reprehensible to warrant the imposition of further sanctions to achieve
punishment
or
deterrence.’’ State Farm Mut. Auto. Ins. Co. v. Campbell,
538 U.S. 408, 409, 123 S.Ct. 1513, 155 L.Ed.2d 585 (2003) (emphasis added).
Plaintiffs contend that UNITE’s willful and reckless behavior warrants punitive damages, particularly because it had notice that its license plate retrieval activities possibly violated federal law, but it continued to use that tactic. Indeed, in 2000 UNITE was sued under the DPPA in
Tarkington v. Hanson,
Docket No. 4-00-CY-00525 JMM (E.D.Ark. Aug. 25, 2000), and it settled that case.
See Pichler v. Unite,
2006 WL 2529688, at *6-7 (describing the
Tarkington
litigation). Yet even after
Tarkington,
and after plaintiffs filed this lawsuit, UNITE continued using license plate searches in some campaigns,
see id.
at *4, though there is no evidence that it did so for the Cintas campaign after June of 2004.
UNITE has argued throughout this litigation that its decades-old practice of license plate retrieval is permissible and that its activities fall within the DPPA’s exceptions. UNITE also points out that after many months of discovery and thousands of documents, there is no evidence that it used people’s personal information for anything other than matters directly connected to its union organizing campaign.
Notably, on April 26, 2006,
before
we held that UNITE’s activities violated the DPPA, the UNITE Legal Department distributed a memorandum to its officers, staff, and affiliates that instructed campaigners as to what they may and may not do to obtain information for organizing and other campaigns.
See
UNITE’s Supp. Mem. of Law (“UNITE’s Supp.”), Garren Decl. Oct. 3, 2006,
Ex. A. The first directive in that memorandum states: “Do not use license plate numbers to obtain any information from Department of Motor Vehicles records, including names and addresses. This policy applies in all states and provinces in the United States and Canada.”
Id.
We find that this clear instruction, plus the certainty that further license plate retrievals will result in costly damages awards, will effectively deter UNITE from further violations of the DPPA.
Thus, we achieve deterrence without imposing punitive damages.
As to punishment, while we now decide punitive damages only with respect to the named plaintiffs, we cannot ignore the consequences of the class issues. Assuming for the moment that plaintiffs prevail on appeal, UNITE will surely have to pay a very large class award. With a class estimated (by plaintiffs) to include between 1,758 and 2,005 people, assuming $2,500 in statutory damages per person, UNITE will have to pay between $4,395,000 and $5,012,500 in statutory damages alone. Moreover, plaintiffs will be entitled to “reasonable attorneys’ fees and other litigation costs reasonably incurred.” 18 U.S.C. § 2724(b)(3). After more than two years of intensive litigation in a case involving many issues of first impression, plus extensive class discovery, we confidently predict that the attorneys’ fees and costs will be considerable. Thus, UNITE will be amply punished by the multi-mil-lion-dollar award it will owe plaintiffs and the class if they prevail on appeal.
In sum, Congress’s goal of protecting individuals’ privacy is readily accomplished here by the imposition of statutory damages, the injunctive relief described below, and the reasonable attorneys’ fees and costs that will be awarded to plaintiffs if they ultimately prevail. Punitive damages would not further advance the DPPA’s purposes and are unnecessary to deter or punish UNITE. We shall therefore deny plaintiffs’ request for punitive damages.
C.
Injunctive Relief
Plaintiffs seek an injunction that would: (1) prevent UNITE from “obtaining, disclosing, or using personal information obtained from motor vehicle records for purposes of union organizing or for any other purpose not permitted by 18 U.S.C. § 2721(b),” and (2) “order [] UNITE to permanently expunge from its records all information with respect to these named Plaintiffs, and to certify under oath that it has done so.” Pis.’ Supp. Mem. of Law 17. UNITE contends that the Norris LaGuar-
dia Act, 29 U.S.C. § 104,
bars an injunction that would prevent the union from contacting Cintas employees who are members of the class in connection with UNITE’s organizing campaign at Cintas. Nevertheless, UNITE seems to concede that the Norris LaGuardia Act would not bar
all
types of injunctive relief: “UNITE., submits that any injunction entered must be carefully tailored to avoid interference with a union’s right to organize the employees of Cintas.” UNITE’s Mem. 24. In any event, UNITE contends that an injunction would be inequitable here because of the DPPA’s harsh statutory liquidated damages.
As we have already found, this case is not about unfair labor practices,
see Pichler v. UNITE,
339 F.Supp.2d 665, 668-69 (E.D.Pa.2004), nor is it a “labor dispute” within the meaning of the Norris LaGuardia Act.
This is a case about a union violating individuals’ federally-protected interest in the confidentially of personal information. To be sure, UNITE enjoys the protections of the Norris LaGuardia Act, but those rights are not endangered here. We shall craft an injunction that is faithful to the DPPA’s purposes, protects the named plaintiffs from further violations, and safeguards UNITE’s right to continue prosecuting its Cintas organizing campaign.
To that end, we shall enjoin UNITE from using the named plaintiffs’ personal information that was obtained in violation of the DPPA.
If UNITE can establish
that it obtained those plaintiffs’ names and addresses through other legitimate means, this injunction will not bar the union from using that information in its organizing campaign. We stress that UNITE has the burden of proving that it lawfully obtained the named plaintiffs’ personal information.
III.
Conclusion
For the reasons we discuss above, we shall grant in part plaintiffs’ motion to amend the Judgment. We shall grant Thomas Riley and Amy Riley each a separate statutory damages award of $2,500, and we shall impose an injunction that prohibits UNITE from using any personal information of the named plaintiffs that it obtained in violation of the DPPA. We shall also specify that plaintiffs shall file attorneys’ fees and costs, if they prevail, after exhaustion of appeals.
An appropriate Order and amended Judgment follow.
AMENDED JUDGMENT
AND NOW, this 17th day of October, 2006, in accordance with the Court’s decision this day, JUDGMENT IS ENTERED as follows:
1. In favor of defendant Bruce Raynor and against plaintiffs;
2. In favor of plaintiff Elizabeth Pi-chler and against defendant UNITE HERE in the amount of $2,500.00;
3. In favor of plaintiff Russell Christian and against defendant UNITE HERE in the amount of $2,500.00;
4. In favor of plaintiff Seth Nye and against defendant UNITE HERE in the amount of $2,500.00;
5. In favor of plaintiff Holly Marston and against defendant UNITE HERE in the amount of $2,500.00;
6. In favor of plaintiff Kevin Quinn and against defendant UNITE HERE in the amount of $2,500.00;
7. In favor of plaintiff Jose L. Sabastro and against defendant UNITE HERE in the amount of $2,500.00;
8. In favor of plaintiff Thomas Riley and against defendant UNITE HERE in the amount of $2,500.00;
9. In favor of plaintiff Amy Riley and against defendant UNITE HERE in the amount of $2,500.00;
10. In favor of plaintiff Russell Dau-bert and against defendant UNITE HERE in the amount of $2,500.00;
11. UNITE HERE and its officers, employees and agents are hereby permanently ENJOINED from using or disclosing any personal information of the named plaintiffs that UNITE HERE obtained in violated of the Drivers Privacy Protection Act; and
12. Costs, including reasonable attorneys’ fees, shall be taxed after exhaustion of appeals.
ORDER
AND NOW, this 17th day of October, 2006, in accordance with the accompanying Memorandum, it is hereby ORDERED that:
1. Plaintiffs’ motion is GRANTED IN PART and DENIED IN PART as described in the accompanying Memorandum and as set forth in the Amended Judgment entered this day;
and
2. The Clerk shall ENTER judgment in accordance with the accompanying amended Judgment.