Petruss Media Group, LLC v. Advantage Sales & Marketing LLC

CourtDistrict Court, District of Columbia
DecidedAugust 25, 2023
DocketCivil Action No. 2022-3278
StatusPublished

This text of Petruss Media Group, LLC v. Advantage Sales & Marketing LLC (Petruss Media Group, LLC v. Advantage Sales & Marketing LLC) is published on Counsel Stack Legal Research, covering District Court, District of Columbia primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Petruss Media Group, LLC v. Advantage Sales & Marketing LLC, (D.D.C. 2023).

Opinion

UNITED STATES DISTRICT COURT FOR THE DISTRICT OF COLUMBIA

PETRUSS MEDIA GROUP, LLC : f/k/a TAKE 5 MEDIA GROUP, LLC, et al. : : Petitioners, : Civil Action No.: 22-3278 (RC) : v. : Re Document Nos.: 3, 15, 26, 30, 33 : ADVANTAGE SALES & MARKETING, : LLC, et al., : : Respondents. :

MEMORANDUM OPINION

DENYING RESPONDENTS’ MOTION TO DISMISS OR STAY; DENYING RESPONDENTS’ MOTION FOR SANCTIONS; DENYING PETITIONERS’ MOTION FOR ORDER; DENYING PETITIONERS’ PETITION AND MOTION TO VACATE AWARD; GRANTING RESPONDENTS’ PETITION TO CONFIRM AWARD

I. INTRODUCTION

Petitioners seek to vacate an arbitration award finding that Petitioners fraudulently

induced Respondents to buy their business. Petitioners are Petruss Media Group, LLC, which

was formerly known as Take 5 Media Group, LLC (“Take 5”), and Take 5’s owners—Alexander

Radetich, a Take 5 founder who held a 44.45% ownership stake; Richard Gluck, a Take 5

founder who held a 44.45% ownership stake; and RJV Marketing Corporation (“RJV”), a Florida

company that held the remaining 11.10% stake. See Pet’rs’ Pet. Vacate Arb. Award (“Pet.

Vacate”) ¶¶ 1–4, ECF No. 40. 1 Respondents are Advantage Sales & Marketing LLC

1 Petitioners originally filed their petition and motion to vacate with redactions and sealed exhibits pursuant to a protective order entered in the arbitration proceeding. See ECF Nos. 1–4. After the parties stipulated that no redaction or sealing was necessary, see Stip. to Unseal Exs. and Remove Redactions, ECF No. 14, the Court ordered Petitioners to refile unredacted and unsealed versions of their petition and motion to vacate and attachments thereto, see Min. Order, (“Advantage”) and its parent companies—Advantage Sales & Marketing Inc. (“ASM, Inc.”), the

parent of Advantage; Karman Intermediate Corp. (“KIC”), the parent of ASM, Inc.; Advantage

Solutions Inc. (“Advantage Solutions”), the parent of KIC; and Karman Topco L.P., the parent of

Advantage Solutions. See Pet. Vacate ¶¶ 5–9.

Petitioners move to vacate an arbitration award to Respondents of over $70 million

pursuant to the Federal Arbitration Act (“FAA”), 9 U.S.C. §§ 6, 10, 12. See Pet’rs’ Mot. Vacate

Arb. Award (“Pet’rs’ Mot. Vacate”), ECF No. 41. 2 Respondents move to dismiss or stay

Petitioners’ motion, see Resp’ts’ Mot. Dismiss or Stay (“Resp’ts’ Mot. Dismiss”), ECF No. 15,

for sanctions, see Resp’ts’ Mot. Rule 11 Sanctions (“Resp’ts’ Rule 11 Mot.”), ECF No. 26, and

to confirm the arbitration award, see Resp’ts’ Opp’n to Pet. Vacate and Pet. Confirm Award

(“Resp’ts’ Opp’n and Pet.”), ECF No. 30. 3 For the reasons set forth below, the Court denies

Petitioners’ motion to vacate the award, denies Respondents’ motion to dismiss and motion for

sanctions, and grants Respondents’ motion to confirm the award.

July 12, 2023. The Court herein refers to the unredacted, unsealed versions of those documents. See ECF Nos. 40-1–87; ECF Nos. 41-1–82. 2 Petitioners simultaneously filed a Petition to Vacate, ECF No. 1, and a Motion to Vacate, ECF No. 3. Except in citations, the Court herein generally refers to these submissions collectively and interchangeably as “the Petition to Vacate” or “the Motion to Vacate” except where context indicates that a specific reference refers to either submission independently. 3 As discussed below, Petitioners also move for an order sanctioning Respondents for failure to timely file an opposition to their motion to vacate. See Pet’rs’ Resp. Status Rep. and Mot. for Order (“Pet’rs’ Mot. Order”), ECF No. 32.

2 II. BACKGROUND

A. Factual Background 4

Mr. Radetich and Mr. Gluck founded Take 5 in 2003. Pet. Vacate ¶ 14. A “direct mail

and digital consumer marketing and licensing business,” Take 5’s most valuable asset was a

large database that “contained demographic, lifestyle, and contact information” for consumers.

Id. ¶¶ 14–15; id. Ex. 1 (“Interim Award”) at 2, ECF 40-9. After Take 5 began to market itself for

sale in 2017, Advantage expressed interest and ultimately signed a letter of intent on December

18, 2017 commencing a period of due diligence that lasted until the parties entered into an asset

purchase agreement (the “APA”) on March 15, 2018. See Interim Award at 2; Pet. Vacate

¶¶ 16–18. Under the APA, Advantage agreed to pay a base price of $77,000,000 and a

performance based earn-out of up to $53,000,000. See Pet. Vacate Ex. 5 (“Asset Purchase

Agreement”) at 7, 16, ECF No. 40-13. The sale closed on April 1, 2018, at which point Take 5

became a business unit of Advantage. See Interim Award at 2.

About a year after closing, in response to “complaints that it received and presentations

by employees of the Take 5 business unit,” Advantage retained a consulting firm and, later, a law

firm, to conduct an internal investigation of Take 5’s business practices. Id. In early July 2019,

Advantage management “concluded that the business practices were fraudulent” and shut down

the Take 5 business unit on July 11, 2019. Id. In September 2019, Take 5 filed a demand for

arbitration seeking payment of the earn-out amount and Advantage counterclaimed for damages.

See id. Mr. Radetich and Gluck also brought claims against Advantage. See id. After amending

their claims and counterclaims, the parties engaged in extensive discovery and motions practice

4 The Court draws the relevant background facts from the Arbitrator’s written Interim Award and the parties’ submissions.

3 culminating in a fifteen-day evidentiary hearing held on days in January, February, and May

2022. See id. at 2–3; Pet. Vacate ¶¶ 36, 37, 102.

The Arbitrator, the Honorable Judge James R. Eyler (Ret.), took evidence on Take 5’s

claims for breach of contract and an implied covenant of good faith and fair dealing, on Mr.

Radetich’s and Mr. Gluck’s claims for defamation, and on Advantage’s claims for breach of the

APA, for breach of an implied covenant of good faith and fair dealing, for fraud in the

inducement based on misrepresentations, for continuing fraud, and for violation of the RICO

Act, 18 U.S.C. § 1961 et seq. See Interim Award at 3. After an extensive summary of the

evidence, Judge Eyler found that “Take 5 LLC’s database and email capability were not as

represented.” Id. at 37. Specifically, he found that Take 5 misrepresented to Advantage

(1) the nature and quality of Take 5 LLC’s database of email addresses, demographic overlay, and other data; (2) Take 5 LLC’s in-house capability to send large numbers of targeted emails as part of advertising campaigns; and (3) that it had deployed/delivered emails for which it had billed clients and received payments when it had not done so.

Id. at 36.

Accordingly, Judge Eyler found that “Take 5 LLC and Messrs. Gluck and Radetich

knowingly misrepresented material facts to Advantage with the intention of having Advantage

rely on them,” that “Advantage justifiably relied on the misrepresentations,” and that “Advantage

suffered harm in that the value of the assets was materially less than the value would have been

had the facts been as represented.” Id. at 37. He thus concluded that “Take 5, including Messrs.

Gluck and Radetich, committed civil fraud in connection with the sale of the Take 5 business to

Advantage based on a knowing misrepresentation of the warranties” in breach of certain

provisions of the APA. Id.

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