Petconnect Rescue, Inc. v. Salinas

District Court, S.D. California·Decided November 8, 2021·No. 3:20-cv-00527·Unknown

Opinion

PETCONNECT RESCUE, INC., a Case No.: 20-cv-00527-H-DEB Maryland corporation; LUCKY PUP DOG RESCUE.COM, a California ORDER DENYING MOTION TO corporation; SCDR, Inc. d/b/a Second DISMISS AND CHALLENGE TO Chance Dog Rescue, a California STANDING BY DEFENDANTS corporation, and SARAH GONZALEZ, BRIAN MOHRFELD AND SELECT an individual, PUPPIES, INC.

Plaintiffs, [Doc. Nos. 137.] v. DAVID SALINAS, an individual; VERONICA SALINAS, an individual; RICHARD ROBLES PENA, an individual; VIRGO CASTRO ZUSA a/k/a MARCO ANTONIO GARCIA, an individual; BRIAN MOHRFELD, an individual; SELECT PUPPIES, INC., an Iowa corporation; RED ROCK ENTERPRISES OF UTAH, INC., a Utah corporation; THE PUPPY STORE, LLC, a Wyoming limited liability company; YELLOW STORE ENTERPRISES, LLC, a Wyoming limited liability company; NATIONAL CITY PUPPY, LLC, a California limited liability company; SOCAL PUPPY ADOPTIONS, INC., a CRaElSifCorUnEia, cINorCp.o, raa tMioins;s oPuErTi cCoOrpNoNraEtioCnT; ALYSIA ROTHMAN, an individual; RAY ROTHMAN, an individual; THE FANCY PUPPY, LLC, a California limited liability company; THE PUPPY STORE LAS VEGAS, LLC, a Nevada limited liability company; PUPPIES 4 LESS, a business entity of form unknown; ANITA CHAVIRA, an individual; JOHN DUHAMMEL, an individual; JASON DUHAMMEL, a/k/a JASON HUIHAMMEL, an individual; and DOES 1-10, Defendants.

Before the Court is a motion to dismiss filed by Defendants Brian Mohrfeld and Select Puppies, Inc. (“Select”) (collectively, the “Moving Defendants”). (Doc. No. 137.) This is the fourth motion to dismiss that the Court has considered in this matter and the first since Plaintiffs filed their Second Amended Complaint (“SAC”).1 Plaintiffs added one plaintiff, SCDR, Inc., d/b/a Second Chance Dog Rescue (“SCDR”), and four defendants, including the Moving Defendants, to the case through their SAC. (Doc. No. 93.) Plaintiffs allege trademark infringement and dilution under the Lanham Act and California common law, false advertising in violation of the Lanham Act, unfair business practices under California’s Unfair Competition Law, violations of California’s Consumer Legal Remedies Act, fraudulent deceit, and a claim for an accounting. The Moving Defendants filed their motion to dismiss on September 17, 2021. (Doc. No. 137.) Plaintiffs filed their response in opposition on October 25, 2021. (Doc. No. 144.) Moving Defendants filed their reply on October 28, 2021. (Doc. No. 145.) The

1 Although the SAC was filed on December 30, 2020, Plaintiffs represent that they “were only recently able to locate and serve” the Moving Defendants “at their newly discovered address[.]” (Doc. No. 144 Court held a hearing on the motion on November 8, 2021. Mr. Patrick J. Stark appeared on behalf of the Moving Defendants, Mr. Bryan W. Pease appeared on behalf of the Plaintiffs, and Mr. George R. Najjar appeared on behalf of the remaining Defendants. Upon consideration of the parties’ arguments, the Court denies the motion for the following reasons. Background Plaintiffs are animal rescue organizations and an individual consumer alleging that the Defendants import non-rescue dogs into California and sell these dogs under the fraudulent misrepresentation that the dogs are rescued animals. (SAC ¶¶ 1-2.) Plaintiffs Petconnect Rescue, Inc. (“Petconnect”), Lucky Dog Rescue.com (“Lucky Dog”), and SCDR (collectively, the “Organizational Plaintiffs”) allege that the Defendants adopted or used their names and marks to disguise the sale of non-rescue dogs and to bolster their reputations. (Id. ¶¶ 1-3, 98-116.) Plaintiff Sarah Gonzalez alleges that she was defrauded into purchasing a non-rescue dog from the Defendants. (Id. ¶¶ 147-50.) Defendants Alysia Rothman and Ray Rothman operate Defendant Pet Connect Rescue, Inc., an entity based in Missouri (collectively, the “Rothman Defendants”). (Id. ¶¶ 22-24.) Plaintiffs allege that the Rothman Defendants broker the sale of dogs bred for profit from “puppy mills” in the Midwest to pet stores in southern California. (Id. ¶¶ 1-5.) Plaintiffs claim that these pet stores resell these dogs under the “Pet Connect Rescue” label in order to mislead customers into believing that they are purchasing a rescue dog. Gonzalez alleges that she is one of these misled customers. (Id. ¶¶ 147, 149.) She purchased a dog labeled as a “Pet Connect Rescue” on December 15, 2019. (Id.) Gonzalez was “specifically seeking out a rescue puppy” and did not intend to purchase from a “puppy mill[] or mass breeding operation[.]” (Id. ¶ 148.) Plaintiffs further allege that the Moving Defendants “knowingly and willfully act[] as accomplices to all other Defendants to evade various laws and defraud consumers into believing they are ‘adopting’ a ‘rescue’ animal[.]” (Id. ¶¶ 16, 135.) Plaintiffs claim that Select is “one of the largest brokers of puppy mill puppies in the United States” and that Mohrfeld is its owner and operator. (Id. ¶¶ 5, 16.) Defendant Ray Rothman is a manager for Select. (Id. ¶ 5.) According to the Plaintiffs, on May 19, 2020, “volunteer activists documented a delivery truck with an Iowa license plate dropping off puppies at Pups & Pets in Santee.2 The license plate traced back directly to [Select].” (Id. ¶ 46.) Plaintiffs represent that the Rothman Defendants stated in declarations that “puppies labeled ‘Pet Connect Rescue’ were delivered to stores in a truck owned by [Select].” (Id.) Notably, the Rothman Defendants also stated that the truck was only used for transportation and that the transported dogs were rescues. (Id.) Plaintiffs allege that the Moving Defendants and the Rothman Defendants are engaging “in the exact same scheme in Chicago” in violation of a city ordinance that is equivalent to California’s ban. (Id. ¶ 49.) After the “Pet Connect Rescue” name came under scrutiny, several of the Defendants allegedly created Defendant SoCal Puppy Adoptions, Inc. (“SoCal Puppy”) as “another pass-through entity to launder puppy mill puppies fraudulently labeled as rescues.” (Id. ¶ 98.) Plaintiffs allege that SoCal Puppy operates a website that has “similar stock art and the same generic language” as the “fake” Pet Connect Rescue, Inc. website operated by the Rothman Defendants. (Id. ¶ 99.) The SoCal Puppy website purportedly claims, “[w]e support our local shelters with donations.” (Id.) SoCal Puppy has listed Lucky Pup and SCDR as organizations that it supports. (Id.) Lucky Pup and SCDR allege that SoCal Puppy used their names and marks without permission and to their detriment. (Id. ¶¶ 100-106.) Discussion I. Legal Standard A motion to dismiss under Fed. R. Civ. P. 12(b)(6) tests the legal sufficiency of the pleadings and allows a court to dismiss a complaint if the plaintiff has failed to state a claim upon which relief can be granted. Conservation Force v. Salazar, 646 F.3d 1240, 1241-42 2 Pups & Pets is allegedly a pet store in Santee, California that sells non-rescue dogs under the “Pet (9th Cir. 2011). In reviewing a Rule 12(b)(6) motion to dismiss, “[a] claim has facial plausibility when the plaintiff pleads factual content that allows the court to draw the reasonable inference that the defendant is liable for the misconduct alleged.” Ashcroft v. Iqbal, 556 U.S. 662, 678 (2009). The plaintiff must allege “more than an unadorned, the- defendant-unlawfully-harmed-me accusation.” Id. “Factual allegations must be enough to raise a right to relief above the speculative level.” Bell Atlantic Corp. v. Twombly, 550 U.S. 544, 555 (2007) (citation omitted). Still, “[d]ismissal under Rule 12(b)(6) is appropriate only where the complaint lacks a cognizable legal theory or sufficient facts to support a cognizable legal theory.” Mendiondo v. Centinela Hosp. Med. Ctr., 521 F.3

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