Pattern Design LLC v. We are Sechey Inc.

District Court, N.D. California·Decided October 1, 2024·No. 3:24-cv-02604·Unknown

Opinion

PATTERN DESIGN LLC, Case No. 24-cv-02604-CRB

Plaintiff,

v. ORDER GRANTING IN PART AND DENYING IN PART MOTION TO WE ARE SECHEY INC., et al., DISMISS Defendants.

This case concerns a start-up’s missed payments and unrealized promises to pay pursuant to a contract for web design services. Plaintiff Pattern Design LLC, a website design company, alleges that Defendants We are Sechey Inc. (We are Sechey), Sechey, Inc. (Sechey), and Emily Heintz: (1) failed to meet their payment obligations and (2) never intended to meet those obligations. Pattern invokes alter ego and mutual mistake as theories for holding Sechey and Heintz liable for the alleged breach and promissory fraud despite them not being named as parties to the contract. Defendants move to dismiss Pattern’s claims for failure to state a claim under Federal Rules of Civil Procedure 12(b)(6) and 9(b). The Court DENIES Defendants’ motion to dismiss the breach of contract claim as to Sechey and otherwise GRANTS the motion. A. Parties Pattern is a digital design and e-commerce company that provides web-design services. Compl. (dkt. 1) ¶¶ 1, 2, 44. It is a California limited liability company with its principal place of business in Novato, California. Id. ¶ 2. Sechey is a retail start-up that Ex. 2. Sechey is a Delaware corporation with its principal place of business in South Carolina. Id. ¶ 5. Emily Heintz is Sechey’s founder. Id. ¶ 5, Ex. 2. “We are Sechey” is allegedly an “unincorporated business entity.” Id. ¶ 4; Opp’n (dkt. 21) at 5, n. 1. During the hearing, defense counsel represented that “We are Sechey” is not an actual entity. B. The Complaint The Court “presume[s] all factual allegations of the complaint to be true and draw[s] all reasonable inferences in favor of the nonmoving party.” Usher v. City of Los Angeles, 828 F.2d 556, 561 (9th Cir. 1987). In early 2022, mutual connections in the e-commerce industry introduced Heintz and Pattern’s executives. Compl. ¶ 9. Pattern’s executives “felt a connection to Heintz’s vision and [Sechey’s] mission.” Id. In August 2022, Pattern and “We are Sechey” executed a Master Services Agreement (MSA) and Statement of Work (SOW) (collectively, the Contract). Id. Ex. 1. Heintz signed on behalf of “We are Sechey” as its “Founder.” Id. Sechey (as opposed to “We are Sechey”) is not listed as a party to the Contract. Id. Under the Contract, Pattern agreed to “complete[ly] redesign” Sechey’s website for $125,000. Id. ¶¶ 1, 11, 12, Ex. 1. The SOW set forth the following payment schedule: an initial deposit of $10,000 was due upon execution of the SOW; $30,000 was due in September 2022; $42,500 was due in October 2022; and $42,500 was due in November 2022. Id. ¶ 12, Ex. 1. The MSA provided that any unpaid and undisputed invoices would incur monthly late fees until paid. Id. ¶ 24, Ex. 1. Although Sechey timely made its initial deposit, it paid only $10,000 of the $30,000 September 2022 payment. Id. ¶¶ 13–14. Pattern nevertheless continued its work on the project and three weeks later Sechey paid the remaining portion of the September payment. Id. ¶¶ 17–18. But Sechey failed to make the third and fourth payments on the agreed upon dates. Id. ¶ 19. Still, Pattern finished developing the website design source files in December 2022, which Sechey accepted as final. Id. ¶¶ 20–22, Ex. 1. Pattern permitted deck. Id. ¶ 26. In January 2023, Sechey paid Pattern $5,000, leaving $82,500 due under the Contract. Id. ¶ 28. A month later, Pattern refused Heintz’s offer of equity in Sechey in exchange for a reduction in the amount due under the Contract. Id. ¶ 29. In September 2023, Heintz told Pattern’s co-founders that Sechey would receive a “significant payment” from a customer in early December 2023 and would pay Pattern as soon as it did. Id. ¶ 53. Pattern alleges that it relied on Heintz’s statements when it allowed Sechey to begin using its designs on Sechey.com for a reduced payment of $60,000 due in early December 2023. Id. ¶¶ 31–32, 54. Pattern told Heintz that it would reserve the right to seek payment in full if Sechey did not make the December 2023 payment. Id. ¶ 31. Sechey paid only $2,000 of the $60,000 payment. Id. ¶¶ 32, 35. Pattern alleges that Heintz’s representations as to the December 2023 customer payment were “false at the time they were made, Heintz knew they were false, and they were made for the purpose of inducing [Pattern] to allow Defendants to begin using [Pattern’s] work product.” Id. ¶ 53. Pattern alleges it would not have permitted Sechey to begin using its designs on Sechey.com had it known that Heintz’s representations as to the December 2023 payment were “false.” Id. ¶¶ 54, 56. Sechey made a $3,000 payment between February and April 2024, but over $95,000 (including late fees) remains unpaid under the Contract. Id. ¶¶ 36, 39. Sechey continues to use the design developed by Pattern on Sechey.com. Id. ¶ 32. Based on these allegations, Pattern alleges the following three claims: (1) breach of contract, (2) promissory fraud, and (3) alter ego. See Compl. Under Federal Rule of Civil Procedure 12(b)(6), the Court may dismiss a complaint for failure to state a claim upon which relief may be granted. A complaint must plead “sufficient factual matter, accepted as true, to state a claim to relief that is plausible on its face.” Ashcroft v. Iqbal, 556 U.S. 662, 678 (200) (cleaned up). A claim is plausible inference that the defendant is liable for the misconduct alleged.” Id. Claims for fraud must meet the heightened pleading standard of Federal Rule of Civil Procedure 9(b), which requires a party “alleging fraud or mistake [to] state with particularity the circumstances constituting fraud or mistake.” Rule 9(b) requires “an account of the time, place, and specific content of the false representations as well as the identities of the parties to the misrepresentations.” Swartz v. KPMG LLP, 476 F.3d 756, 764 (9th Cir. 2007) (cleaned up). “This means that averments of fraud must be accompanied by the who, what, when, where, and how of the misconduct charged.” In re Google Assistant Priv. Litig., 546 F. Supp. 3d 945, 955 (N.D. Cal. 2021) (internal quotations omitted). This order addresses Defendants’ motion to dismiss Pattern’s claims in the following order: (1) alter ego, to the extent it is pleaded as an independent cause of action; (2) breach of contract; and (3) promissory fraud.1 A. Alter Ego Pattern alleges alter ego liability as an independent cause of action as to Sechey and Heintz. Compl. ¶¶ 59–68. Defendants argue that Pattern errs by pleading alter ego, a procedural device, as a substantive cause of action. Mot. (dkt. 12) at 20–21. Defendants are correct: there is no “freestanding general alter ego claim that would require a shareholder to be liable for all [of] a company’s debts.” Ahcom, Ltd. v. Smeding, 623 F.3d 1248, 1252 (9th Cir. 2010) (citing Mesler v. Bragg Mgmt. Co., 39 Cal. 3d 290, 299– 301 (1985)); see also Hennessey's Tavern, Inc. v. Am. Air Filter Co., 204 Cal. App. 3d 1351, 1359 (1988) (“A claim against a defendant, based on the alter ego theory, is not itself a claim for substantive relief.”). Accordingly, the Court dismisses Pattern’s alter ego

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Pattern Design LLC v. We are Sechey Inc., (N.D. Cal. 2024).

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